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A company’s hoshin kanri journey:
radical business transformation
from traditional application services to
disruptive innovation
Leonardo Mattiazzi, VP EMEA & ASPACCesar Gon, CEO
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Quick re-cap
applying hoshin kanri in a high growth IT service organization
Cesar Gon, CEO Ci&T, Lean IT Europe, Paris, November 2012
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Current Conditions
Goals
Gap Analysis
Counter-measures
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Types of Countermeasures
Kaizen - continuous improvement
Both suppose a known problemwith a root cause identified
known processes
maybe new processes
Kaizen - continuous improvement
Kaikaku - radical change
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The follow-up plan
Annual planning cycles
Monthly check & adapt cycles
Standardization takes time!
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How about innovation?
1 Solving an unknown problem
Definition of innovation (OECD): “The introduction of a new product or service in the market or of a product or service with significantly improved features”
2 Can not wait a year
3 It is not about standardization
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What were our drivers?
1 True North 2015: non-linear growth
2 Increased competition: sweet spot threatened by less expensive players
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What were our drivers?
Disrupt some markets... Lead the industry...Change the world...
True North 20151
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How can “lean” help?
“The subject lean and innovation is relatively new…”
Oct 2012
Oct 2010 Dec 2012
Jan 2007
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So what have we done?
Disrupt!
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What tools have we used?
one single initiative pivot or die!
portfolio based not emulate startups
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What tools have we used?
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Results
starting point ?Client
POCs
Contract Signed
Several Use Cases Identified
Today
basis for new strategy in
ASPAC
real disruption potential
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The process from to ?
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Soft benefits
conversations with top executivesdoor openermarket knowledgeaccess to business
intensive collaboration and learning8 communities100 peoplen posts / week
fast decisionsspeed-nemawashi (no drama!)asymmetrical bets
strong bonds with one of the most innovative companies in the world
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Investments
pre-Disrupt! BRL 212k
Disrupt!
BRL 257kProd Dev
BRL 290kGo-to-market
Jan - Aug
A lot of executive time and attention (Timex)
Events:1 Europe
2 USA1 China
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real-time marketing intelligenceCI&T Digital Brain
Deliver content that influences
behavior
Understand your customers’
journey
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Questions?
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Leonardo Mattiazzi, [email protected] Gon, [email protected]