Be kind to your customers. It will destroy competitive efforts to
hijack them.
5 tech forces Strong tech focus Rapid change Few business apps
A of C sequel Lots of business stories Millennials New competitors Marketing changes
WHY MILLENNIALS MATTER Emergent majority Digital natives Collaborators Trend starters Sailthru research
2544
22
2434
2419 9
SAILTHRU MILLENNIAL RESEARCH
Millennials Others
Personalization
Use it!
Use only if it helps
me
Tell me what you
have
No!
Millennials Non-Millennials
Data Use
55 41
Millennials OthersRetailers & Personal Data
63 52
MILLENNIAL EMPLOYEES
• Facebook challenge• Changed culture• Driving new business
MILLENNIAL KEIRETSUS
MILLENNIAL CUSTOMERS
Experience trumps brand ‘Trust me, first’ Ads only start a sequence
CONTEXTUALTECHNOLOGY
RAPID CHANGE
New business models Uberize some things Frictionless experience
WHAT’S TO SHARE?
Platforms-break-bricks model Peer power Millennial keiretsus
#INBOUND15
LOCATION, LOCATION
#INBOUND15
BEACONING CUSTOMERS
CONTACTLESS ECONOMY
Marketing Crossroads
THE NEW PR
Everyone’s an influencer Every company’s a media
company Data & analytics-driven Integrating disciplines Scaling personalization
#INBOUND15
TAPERING AD RETURNS
Traditional, to traditional-digital, to contextual
Death of 30-second spot—R/GA Mobile, wearable dynamics Peer influence
#INBOUND15
NEW ADS
Contextual-digital Story-telling Communities platforms Scalable personalization
#INBOUND15
STORYTELLING ADS
#INBOUND15
CONTEXTUAL BILLBOARDS
CONTEXT & STORIES
CHANGING CONVERSATIONS
PINPOINT MARKETING
Seller understands & anticipates Exquisite experience Personalization is scalable Low costs, high profits & loyal
customers
TAKEAWAYS
Recognize power shift Embrace sharing economy Focus on experience Understand changes Pinpoint generously
Shel IsraelWriter. Speaker. Nice Guy.
www.facebook.com/[email protected]