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2013 The Coca-Cola Company 2013 FUZE Beverage, LLC. FUZE is a registered trademark of FUZE Beverage, LLC. TEA PORTFOLIO | v2.0 | 121114
Choose Coca-Cola tea products to expand your beverage options and connect with consumers.
Coca-Cola offers 3 great tasting, quality tea options to satisfy consumer demand and capitalize on sales opportunities in the category.
Leverage every aspect of the growing Tea Category by offering an outstanding variety of brands with distinct market strategies.
Post-mix and ready-to-drink options offer convenience and operational ease.
A diverse flavor portfolio gives consumers the variety of options they seek in the category.
POS materials and marketing support drive brand awareness, sales and profits.
Source 1: Nielsen, Supers >$2MM, 12ME August 2011 Source 2: Nielsen CR May 2011 Source 3: Coca-Cola Tea Flavor Optimization Study, 2011 Source 4: Honest Teas 2011 Financial Report reported case sale
18.5 fl. oz.16 fl. oz. Glass | 16.9 fl. oz. PET 20 fl. oz.
The liquid tea category is growing faster than bottled water, juice and sparkling.1
Gold Peak drives 35% of all RTD tea retail dollar growth.2
68% of consumers want more variety to select from in tea offerings3 (compared to 59% in 2008).
Sales for Honest Tea have grown to over 70 million dollars in the past decade.4
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2013 The Coca-Cola Company 2013 FUZE Beverage, LLC. FUZE is a registered trademark of FUZE Beverage, LLC. TEA PORTFOLIO | v2.0 | 121114
Tea Portfolio
Activate Tea Category merchandising to drive sales and profits.
Leverage every aspect of Tea Category growth with outstanding brands and distinct market strategies.
Sweetened Diet Lemon Green Tea Unsweetened Post-Mix
Honey Green Tea Half & Half Peach White Tea Not Too Sweet Tea
Lemon Tea Honey & Ginseng Green Tea
Strawberry Red Tea
Diet Lemon Sweet
(8 Flavors Available)
Attract fresh brewed tea drinkers with authentic home brewed taste.
Recruit millenials and young male consumers seeking a wide variety of flavored teas.
The brand of choice for the health & wellness consumer seeking organic beverages.
Counter Cards
Corner Snipes
Ad Panels Static ClingsVending Snipes
Counter CardsStatic Clings
Refreshingly
TEA
CUSTOMER LOGOCLASSIC GREEN TEA
$X.XX
NATURALLY FLAVORED
2012 Honest Tea, Inc. All rights reserved. HONEST and JUST A TAD SWEET are registered trademarks of Honest Tea, Inc.
Available In Four Unique Varieties
FROM THE MAKERS OF
$199
CUSTOMER LOGO
2012 Honest Tea, Inc. All rights reserved. HONEST and JUST A TAD SWEET are registered trademarks of Honest Tea, Inc.
LEMON HERBAL TEA
$X.XX
NATURALLY FLAVORED
CUSTOMER LOGO
2012 Honest Tea, Inc. All rights reserved. HONEST and JUST A TAD SWEET are registered trademarks of Honest Tea, Inc.
JUST ICED TEA
$X.XX
NATURALLY FLAVORED
freshly brewed tea
RASPBERRY TEAjust a tad sweet.
NATURALLY FLAVORED
CUSTOMER LOGO
2012 Honest Tea, Inc. All rights reserved. HONEST and JUST A TAD SWEET are registered
trademarks of Honest Tea, Inc.
$X.XX