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How to leverage Social Media
to build a Personal Brand
and Land your Dream Job
Green Careers Conference 2009
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Green Careers Conference LA 09
Solar Living Institutehttp://www.solarliving.org/gcc/index.html
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Why are you here?
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To get a job?
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To change your career?
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To change your life?
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To find meaningfullivelihood?
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Social Mediacan Help.
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Social Media is Changing the World
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What is Social Media?
Social Networking
Online Video
Blogging/Microblogging
Ratings/Reviews
Sharing Content
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Facebook Growth
Facebook has grown from 100 million to 200 million in 8 months.
If it were a country it would be the 5th largest in the world, bigger than Brazil.
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The number of visitors to the site in March more than doubled to 9.3 million, up from 4.3 million in February.
0
2.5
5.0
7.5
10.0
February09 March09
Growth
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Media Evolution
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New Media Model
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Social Media Is a Disruptive Technology
Old School New School
B2C C2C
Top Down Bottom Up
Closed Open
Print Media Digital Media
One to Many Many to Many
Privacy Transparency
Advertisement Conversation
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OpenCulture
Open Government
OpenSoftware
OpenBrands
An open world
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Elements of a Personal Brand
•Identity
•Network
•Timing
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Resume 2.0How to build your digital identity
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Google-ability
Can’t remove what you don’t want.
But you can add more of what you want.
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Personal Website/Blog
Stand Out
Best SEO
Personalized Email
Turnkey Blogs:
Blogger, Typeface, Wordpress
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LinkedIn Profile
Complete a Detailed Profile
Get Recommendations
Let you network know you’re looking for a job
!
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Twitter @Profile
Radical Transparency
Connect and Follow Thought Leaders
Customize Background
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CEO’s on Twitter
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Facebook Page
Page is Different than a Profile
Is Publicly Viewable
Managed separately
Content from You + Fans
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NetworkedGet Hyper-Connected
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Transparency
If you are NOT transparent, they will see right through you!
Authenticity is Key
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Tell your StoryBe insistent in documenting your professional life: collect testimonials, news quotes, photos
Cohesive Timeline
Balance of Experiences
No Failures, Only Lessons
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Make Connections
Events
Make ‘connections’ Follow Thought Leaders Conferences
Join Groups Use @replies to publicly reach out Green Drinks
Ask/Answer Questions #EcoMonday Webinars
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Be Unique
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TimingListening and Rapid Response
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ListeningGoogle Alerts
Tweet Beep
Google RSS Reader
LinkedIn Groups
Follow Leaders on Twitter
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Rapid ResponseSetup Communication Systems
Twitter: Same Hour Response
Email: Same Day Response
Applications: Turn in EARLY
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Questions?
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presented by
joeyshepp.comtwitter.com/joeyshepp
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Follow ME on
@earthsite
@joeyshepp
@openbrands
@socialventure
@allthenew
@greenmaven
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