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Leveraging the Power of Video to Increase Reach & Accessibi l i ty
November 15th, 2017
www.granicus.com
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CHRIS PECK
Solutions Engineer
Granicus
TONI TABER
City Clerk,
San Jose CA
Meet Our Speakers
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BECOME COMPLIANT
BENEFITS OF INCREASED TRANSPARENCY
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IN THIS SESSION
GAUGE INTEREST
with ADA requirements for video closed-captioning✓
✓ in community issues through reports on visitor trends
✓ and indexed on-demand video tied to your meeting agenda items
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CHRIS PECKSolutions Engineer, Granicus
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PRESSURE FOR TRANSPARENCY IS RISING
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Why doesn’t Overland Park livestream council meetings when other JoCo cities do?
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Across Valley, Concerns Arise Over Government Transparency
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Oct 5, 2017
Sioux Falls mayoral candidates weigh in on city government transparency
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Citizens seek greater government transparency
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Millennial and Gen X Voters surpassed older generations in 2016 vote
Source: Pew Research Center, 2016
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How We Live has Changed
85% of the US internet audience watches videos
online and >50% of video content is viewed on mobile
[Nielsen 2015 & ooyala, 2016]
By 2021, internet video traffic will account for
82% of all consumer Internet traffic
[Cisco, 2017]
Adults in the US will spend an average of
5 hours, 31 minutes watching
video each day
[eMarketer, 2015]
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How does it work?
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Meeting
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WEBCAST/RECORDMEETING
PUBLISH TO WEB
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• Simple library of public meetings
• Archived video is indexed• Searchable• Skip to topic
• Public record• Linked to agenda
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Easy Access on Website
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Increase Your Audience
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PROMOTE
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ADA Compliant?
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CLOSED CAPTIONING
• Support ADA compliance• Captions added live or later• Text is searchable• Offer greater accessibility to
meetings
15%AMERICAN ADULTSHEARING IMPAIRED
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• Visitor and viewership reports
• Analyze trends
• Better understand your audience
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Measure and Gauge Reach
1,583Page & Stream
Views
907Citizen Visits
834Unique Citizens
Engaged 63%Computer
37%Mobile
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Key Features of Granicus Video
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Automated recording of meetings
Integrated video indexing
Easy topic search
Viewing analytics
Citizen view pageUnlimited users, data & meeting bodies
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• Keyword search with historical archive• Live streaming and on-demand access for
internal stakeholder reference• Reduced customer service demands for
information• Improved transparency and visibility for
elected officials• Easy integration with agenda mgmt tools
• Rich video experience• Access that fits any schedule• Easy to identify clips of interest via search
and indexing• No hassle transparency • Better understanding of issues and policy-
maker stances and votes
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Benefits of Granicus Video
FOR GOVERNMENT FOR RESIDENTS
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Case Study
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TONI TABERCity Clerk, City of San Jose
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San Jose, CA
The City of San José is committed to open and honest government and strives to consistently meet the community's expectations by providing excellent service, in a positive and timely manner, and in the full view of the public.
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San Jose, CA
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Population: 1,025,000 (2016 estimate)
City Council: 10 seats + mayoral vote as chairCouncil Committees: 10 committees
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People are Hard to Reach
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81% haven’t contacted an elected official
76% have never attended a local public meeting
National Research Center & Governing (2014)
National survey data tells us…
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Be Where the People Are
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Data & Chart: UBS & Business Insider
• 25% of Americans don’t have cable – and that percentage is growing
• No one is watching cable access channels
TRADITIONAL CABLE SUBSCRIBERS
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Be Where the People Are
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Data: Pew Research; Chart: Motley Fool
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Be Where the People Are
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Data: Pew Research; Chart: Motley Fool
• People are more mobile than ever and so is their media
• On-demand, pick up right where you left off and want to be is a must
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Community Members City Staff
• Parents• College Students• Elderly• Limited Transportation or Mobility
• 4000+ staff at City of San Jose and departments• Ability to watch from their desks and skip to
relevant items
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Consider All Audiences
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• A/V team streams to the web and cable access
• In-meeting indexing for on-demand playback
• Live posts to social media with item actions
How does it work?
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Connect Anywhere
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In Action
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Less staff time spent on meeting information requests!
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Indexed Video Advantage
Citizens can easily find information on the topic that matters to them
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• No hunting required for citizens or staff to find video clips or results
• Integrates with Legistar agenda items
• Improved visibility to a wider breadth of community members
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Benefits
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Thank you!