Download - Leveraging Unusual Data Sources
![Page 1: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/1.jpg)
Leveraging Unusual Data Sources
Brian Lange, Data Scientist at
![Page 2: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/2.jpg)
![Page 3: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/3.jpg)
(our) 6 qualities of a great data scientist
1. Statistical thinking 2. Technical acumen 3. Multi-modal communication skills 4. Curiosity 5. Creativity 6. Grit
![Page 4: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/4.jpg)
(our) 6 qualities of a great data scientist
1. Statistical thinking 2. Technical acumen 3. Multi-modal communication skills 4. Curiosity 5. Creativity 6. Grit
![Page 5: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/5.jpg)
Why think outside the box?
![Page 6: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/6.jpg)
What’s exciting about“Big Data”?
![Page 7: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/7.jpg)
thanks for the graph, Mike Stringer
![Page 8: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/8.jpg)
taking a quantified approach where one was not previously possible is where the greatest gains get made
![Page 9: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/9.jpg)
an example
![Page 10: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/10.jpg)
This is Kathie.
![Page 11: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/11.jpg)
P&G has thousands of researchers & engineers across the globe
![Page 12: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/12.jpg)
Kathie's job is to help them work together.
![Page 13: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/13.jpg)
WE BUILT KATHIE A PEOPLE SEARCH ENGINE
Solution 1: “expert finder”
![Page 14: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/14.jpg)
Japan
UK
USA
JapanUK
USA
Solution 2: strategic dataviz
![Page 15: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/15.jpg)
Japan
UK
USA
JapanUK
USA
vs. expected collaboration rate
0%
15%
-15%
![Page 16: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/16.jpg)
Lorem Ipsum: a narrative about blankets. Author: Charlie Brown Date: 31 Jan 2012
Lorem Ipsum is a dummy text used when typesetting or marking up documents. It has a long history starting from the 1500s and is still used in digital millennium for typesetting electronic documents, page designs, etc.
In itself, the original text of Lorem Ipsum might have been taken from an ancient Latin book that was written about 50 BC. Nevertheless, Lorem Ipsum’s words have been changed so they don’t read as a proper text.
Naturally, page designs that are made for text documents must contain some text rather than placeholder dots or something else. However, should they contain proper English words and sentences almost every reader will deliberately try to interpret it eventually, missing the design itself.
However, a placeholder text must have a natural distribution of letters and punctuation or otherwise the markup will look strange and unnatural. That’s what Lorem Ipsum helps to achieve.
I would like to thank Peppermint Patty for her support on studying Lorem Ipsum as well as the infinite wisdom of Linus van Pelt and his willingness to use his blanket in my experiments.
Both of these are powered by data derived from employee reports.
![Page 17: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/17.jpg)
determine authorship + publish date
Lorem Ipsum: a narrative about blankets.
Author: Charlie Brown Date: 31 Jan 2012 Lorem Ipsum is a dummy text used when typesetting or marking up documents. It has a long history starting from the 1500s and is still used in digital millennium for typesetting electronic documents, page designs, etc.
In itself, the original text of Lorem Ipsum might have been taken from an ancient Latin book that was written about 50 BC. Nevertheless, Lorem Ipsum’s words have been changed so they don’t read as a proper text.
Naturally, page designs that are made for text documents must contain some text rather than placeholder dots or something else. However, should they contain proper English words and sentences almost every reader will deliberately try to interpret it eventually, missing the design itself.
However, a placeholder text must have a natural distribution of letters and punctuation or otherwise the markup will look strange and unnatural. That’s what Lorem Ipsum helps to achieve.
I would like to thank Peppermint Patty for her support on studying Lorem Ipsum as well as the infinite wisdom of Linus van Pelt and his willingness to use his blanket in my experiments.
![Page 18: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/18.jpg)
determine authorship + publish date
Lorem Ipsum: a narrative about blankets.
Author: Charlie Brown Date: 31 Jan 2012 Lorem Ipsum is a dummy text used when typesetting or marking up documents. It has a long history starting from the 1500s and is still used in digital millennium for typesetting electronic documents, page designs, etc.
In itself, the original text of Lorem Ipsum might have been taken from an ancient Latin book that was written about 50 BC. Nevertheless, Lorem Ipsum’s words have been changed so they don’t read as a proper text.
Naturally, page designs that are made for text documents must contain some text rather than placeholder dots or something else. However, should they contain proper English words and sentences almost every reader will deliberately try to interpret it eventually, missing the design itself.
However, a placeholder text must have a natural distribution of letters and punctuation or otherwise the markup will look strange and unnatural. That’s what Lorem Ipsum helps to achieve.
I would like to thank Peppermint Patty for her support on studying Lorem Ipsum as well as the infinite wisdom of
Linus van Pelt and his willingness to use his blanket in my experiments.
find citations + mentions of other employees
![Page 19: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/19.jpg)
determine authorship + publish date
find citations + mentions of other employees
Lorem Ipsum: a narrative about blankets.
Author: Charlie Brown Date: 31 Jan 2012 Lorem Ipsum is a dummy text used when typesetting or marking up documents. It has a long history starting from the 1500s and is still used in digital millennium for typesetting electronic documents, page designs, etc.
In itself, the original text of Lorem Ipsum might have been taken from an ancient Latin book that was written about 50 BC. Nevertheless, Lorem Ipsum’s words have been changed so they don’t read as a proper text.
Naturally, page designs that are made for text documents must contain some text rather than placeholder dots or something else. However, should they contain proper English words and sentences almost every reader will deliberately try to interpret it eventually, missing the design itself.
However, a placeholder text must have a natural distribution of letters and punctuation or otherwise the markup will look strange and unnatural. That’s what Lorem Ipsum helps to achieve.
I would like to thank Peppermint Patty for her support on studying Lorem Ipsum as well as the infinite wisdom of
Linus van Pelt and his willingness to use his blanket in my experiments.
determine subject matter using Wikipedia
plastics, sustainability, 3d printing
![Page 20: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/20.jpg)
How do you come up with this stuff?
![Page 21: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/21.jpg)
1. define a business problem to solve
![Page 22: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/22.jpg)
If you had 1,000 interns, what
would you have them do?
![Page 23: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/23.jpg)
1. define a business problem to solve2. explore potential solutions
![Page 24: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/24.jpg)
start lo-fi
![Page 25: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/25.jpg)
refine as the needs clarify
![Page 26: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/26.jpg)
![Page 27: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/27.jpg)
1. define a business problem to solve2. explore potential solutions3. go hunting for data to support the solution you’ve narrowed on
![Page 28: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/28.jpg)
1. define a business problem to solve2. explore potential solutions3. go hunting for data to support the solution you’ve narrowed on
![Page 29: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/29.jpg)
1. define a business problem to solve2. explore potential solutions3. go hunting for data to support the solution you’ve narrowed on
![Page 30: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/30.jpg)
inspirational kernels of
wisdom time
![Page 31: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/31.jpg)
the place you work has problems that data has never touched
![Page 32: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/32.jpg)
reportsoffice sensors public APIs
civic/census dataoffice network usage
social media project management tools
sensors in your products server logsCRMs
enthusiast forumsjob applications
email activity surveyscalendar data
![Page 33: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/33.jpg)
superheroes
![Page 34: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/34.jpg)
superheroes
![Page 35: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/35.jpg)
managers: set up your team to be capable of taking advantage of unusual data sources
![Page 36: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/36.jpg)
choose tools that are adaptable, and have "good I/O"
![Page 37: Leveraging Unusual Data Sources](https://reader031.vdocument.in/reader031/viewer/2022030312/58ed43dc1a28ab636b8b465d/html5/thumbnails/37.jpg)
choose people that are creative.
get them up close and personal with the real business problems