![Page 1: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/1.jpg)
LIBRARY METRICS AND MEASUREMENT: COUNTING WHAT COUNTS & MAKING IT MATTER
Emily Clasper
Wild Wisconsin Winter Web Conference 2014
![Page 2: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/2.jpg)
Today’s Big Question
![Page 3: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/3.jpg)
http://farm6.staticflickr.com/5478/11442225495_0ff925eda3_o.jpg
![Page 4: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/4.jpg)
Library Statistics
Circulation Transactions
Door Count Reference Questions Web site visits Program Attendance Collection Inventory Staff Actions
http://farm7.staticflickr.com/6074/6033655868_6b53ef4ebb_b.jpg
![Page 5: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/5.jpg)
The Panicked Call…
We’ve been doing so well! How can our stats all be
down?
http://farm9.staticflickr.com/8006/7706143020_e533940f18_b.jpg
![Page 6: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/6.jpg)
Depending on Our Numbers
Securing Funds Justifying expenses Complying with mandates Gaining support from
stakeholders Demonstrating the value of
services, ROI Data-driven decision
making Allocation of our internal
resources Service development
decisionshttp://farm3.staticflickr.com/2602/3678747186_b63d82fe2c_o.jpg
![Page 7: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/7.jpg)
Moving Beyond Circ Stats
http://connecttocrlibrary.files.wordpress.com/2010/12/graph.jpg
![Page 8: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/8.jpg)
Asking The Right Questions
http://farm3.staticflickr.com/2318/2201907500_6f0741be40_o.jpg
![Page 9: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/9.jpg)
The Wrong Question
http://static.flickr.com/7062/6845000770_ebd5fb87d5.jpg
We bought a 3-D printer and it seems to
get a lot of use, but circulation down!
![Page 10: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/10.jpg)
The Wrong Question
http://farm5.staticflickr.com/4141/4817786416_282faf5324_o.jpg
That long jumper seems like a really
strong athlete, but she doesn’t run very fast!
![Page 11: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/11.jpg)
Asking New Questions
Is this a question that we can
Will the answer lead to new
Does this knowledge help us assess our
Can this assessment be used to suggest
Will the actions help lead us closer to our
![Page 12: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/12.jpg)
Go Back to Your Goals
http://farm3.staticflickr.com/2773/4318924726_85eae8b991_o.jpg
![Page 13: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/13.jpg)
Outputs vs. Outcomes
http://farm5.staticflickr.com/4040/5143354092_e15831241a_b.jpg
http://static.flickr.com/2565/3810230521_35410d4b38.jpg
![Page 14: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/14.jpg)
Outcomes Measurement
Inputs Activities Output
Interim Outcom
es
Outcomes Goals
Process Results of Process
Library Perspective: What Library Does/Provides
User Perspective: Results of the User’s
Experience
Adapted from: Rubin, Rhea Joyce. 2006. Demonstrating Results: Using Outcome Measurement in Your Library. PLA Results Series. Chicago: American Library Association.
![Page 15: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/15.jpg)
What Defines Success?
What is it that we’re actually trying to DO?
How will we know if we’ve accomplished that goal?
![Page 16: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/16.jpg)
Data Collection
http://static.flickr.com/2423/3971932491_27e5acf65b.jpg
![Page 17: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/17.jpg)
What Data Do We Need?
http://farm9.staticflickr.com/8514/8450658347_06c56211f9_b.jpg
![Page 18: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/18.jpg)
Key Performance Indicators
Measureable Indicates progress towards goals Actionable Measured frequently and consistently May be objective or subjective
![Page 19: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/19.jpg)
Library KPIs Can Take Many Forms
http://www.bu.edu/library/files/2013/03/Faculty-Satisfaction-Services.bmp
0
50,000
100,000
150,000
200,000
250,000
![Page 20: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/20.jpg)
KPIs as Strategic Goals
By 2015, 80% of users surveyed will indicate that they waited no longer than three minutes for staff assistance at a public service desk.
By 2015, at least 85% of all purchased items will be invoiced, cataloged, processed, ad sent for shelving within two weeks of receipt.
By 2016, the number of children aged 6-11 with library cards will increase from X to Y.
Each year, a minimum of 80% of adults and teens who attend a training session on how to use technology to create content will indicate that the training session was very good or excellent.
![Page 21: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/21.jpg)
Qualitative Measures
http://media-cache-ec0.pinimg.com/736x/5d/d2/f8/5dd2f8b2dae90faaf22a99548bf11da2.jpg
![Page 22: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/22.jpg)
Standards
http://farm7.staticflickr.com/6049/6372676915_b651c4614d_o.jpg
![Page 23: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/23.jpg)
Open Data
http://static.flickr.com/5002/5265955179_4a33d2f2cb.jpg
![Page 24: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/24.jpg)
Available Tools
http://www.ronmartin.net/blog/wp-content/uploads/2009/07/door-counter.jpghttp://smallbiztrends.com/wp-content/uploads/2011/02/rfid-large.jpg
![Page 25: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/25.jpg)
Available Tools
http://online.wsj.com/news/articles/SB10001424052702303332904579230401030827722
![Page 26: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/26.jpg)
Questions for Data Collection Are we counting effectively? What structures do libraries have in
place for gathering performance data? What kind of models can we emulate for
improving our data collection strategies? How do we get closer to gathering
qualitative measures as well?
http://farm3.staticflickr.com/2197/2200500024_33038620af_o.jpg
![Page 27: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/27.jpg)
Use of Tools
http://farm4.staticflickr.com/3119/3132662146_b305c1c058_b.jpg
![Page 28: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/28.jpg)
Accessing and Storing Data
http://farm4.staticflickr.com/3245/2294144289_3102e0de26_o.jpg
![Page 29: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/29.jpg)
Analysis and Interpretation
http://farm3.staticflickr.com/2173/2121472112_8ac5d673ff_b.jpg
![Page 30: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/30.jpg)
Now That We Have The Data…
http://static.flickr.com/6017/5961260280_f38d3cbee9.jpg
![Page 31: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/31.jpg)
Drawing Conclusions
http://farm9.staticflickr.com/8389/8597760704_70f681d096_k.jpg
![Page 32: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/32.jpg)
What Does This Really Mean?
http://farm3.staticflickr.com/2891/9354301543_30e405da0a_b.jpg
![Page 33: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/33.jpg)
Using Data for Good, Not Evil
http://farm4.staticflickr.com/3674/10868394285_6a10dc9e99_b.jpg
![Page 34: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/34.jpg)
Making it Matter
http://static.flickr.com/5213/5397741531_84b940fea1.jpg
![Page 35: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/35.jpg)
Using and Presenting Data
http://farm9.staticflickr.com/8330/8436405977_d0613c3cac_b.jpg
![Page 36: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/36.jpg)
http://farm6.staticflickr.com/5144/5659510216_657431c231_b.jpg
Making Data Easy to Understand
![Page 37: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/37.jpg)
http://farm3.staticflickr.com/2842/10950781743_5ffecf486c_o.png
Making Data Relatable
![Page 38: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/38.jpg)
Making Decisions
http://www.nytimes.com/newsgraphics/2014/01/05/poverty-map/
![Page 39: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/39.jpg)
http://farm8.staticflickr.com/7018/6785112263_1bdc801df8_o.png
Making Connections
![Page 40: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/40.jpg)
http://farm9.staticflickr.com/8192/8112404383_669f0c715a_h.jpg
Making a Point
![Page 41: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/41.jpg)
http://farm2.staticflickr.com/1128/585861831_c3647f199d_b.jpg
Making an Impression
![Page 42: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/42.jpg)
Telling a Story
http://media-cache-ak0.pinimg.com/736x/43/80/84/438084e70887229c890b9deae32a0db1.jpg
http://media-cache-ec0.pinimg.com/736x/9f/c2/aa/9fc2aa3f178ff11634dfe236bd68b96c.jpg
![Page 43: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/43.jpg)
Promoting a Brand
http://obieosobalu.files.wordpress.com/2011/01/history-of-microsoft-final.jpghttp://www.coca-colacompany.com/our-company/infographic-coca-cola-at-a-glance
![Page 44: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/44.jpg)
http://www.heroicpixels.com/wp-content/uploads/2013/02/school_library_impact_blog13.jpg
http://www.thisblogrules.com/wp-content/uploads/2011/07/lib-550x317.jpg
https://fbcdn-sphotos-e-a.akamaihd.net/hphotos-ak-ash3/1229853_10151835031660743_782695969_n.jpg
![Page 45: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/45.jpg)
Turning Outcomes Into Impact
http://media-cache-ec0.pinimg.com/736x/6d/23/29/6d232935bd4317fdf3547144ebad6dba.jpg
![Page 46: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/46.jpg)
Moving Forward
http://farm5.staticflickr.com/4062/4529934744_98a8f4bcc7_o.png
![Page 47: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/47.jpg)
Questions for Libraries
What areas of measurement might we get into in response to changing organizational goals?
How can we present the data we gather and the conclusions we draw from it to more effectively demonstrate success, promote the library and its goals, boost productivity, make more informed decisions, tell the library’s story to stakeholders?
What skills do we, as Information Pros, Managers, and Advocates need to develop in order to effectively make analytics the powerful tool we need it to be?
![Page 48: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/48.jpg)
http://farm8.staticflickr.com/7171/6632168217_bdc32df214_b.jpg
Do We Have the Skills?
![Page 49: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/49.jpg)
http://farm1.staticflickr.com/113/286709039_105881e4b9_o.jpg
Do We Have The Tools?
![Page 50: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/50.jpg)
Can We Make it Matter?
http://media-cache-ec0.pinimg.com/736x/6d/23/29/6d232935bd4317fdf3547144ebad6dba.jpg
![Page 51: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/51.jpg)
Recommended Reading
• Brophy, Peter. 2006. Measuring Library Performance: Principles and Techniques. London: Facet.
• Hernon, Peter, Robert E. Dugan, and Joseph R. Matthews. 2014. Getting Started with Evaluation. Chicago: American Library Association.
• Ishak, Das. 2014. “Discovering the Right Key Performance Indicators in Libraries: A Review of Literatures.” Accessed January 14. http://www.academia.edu/1805631/Discovering_the_right_key_performance_indicators_in_libraries_a_review_of_literatures.
• Larkin, Richard. 2013. “Using Outcomes to Measure Nonprofit Success.” NPQ - Nonprofit Quarterly. July 2. http://www.nonprofitquarterly.org/management/22549-using-outcomes-to-measure-nonprofit-success.html.
• Matthews, Joseph R. 2007. The Evaluation and Measurement of Library Services. Westport, Conn: Libraries Unlimited.
• Rubin, Rhea Joyce. 2006. Demonstrating Results: Using Outcome Measurement in Your Library. PLA Results Series. Chicago: American Library Association.
• Webbmedia Group. 20:12:02 UTC. “Key Performance Indicators For Libraries”. Education. http://www.slideshare.net/webbmedia/key-performance-indicators-for-libraries.
• Wolf, Lesile. 2010. “What Gets Measured Gets Done: Key Performance Indicators.” California Digital Library. http://www.cdlib.org/cdlinfo/2010/09/15/what-gets-measured-gets-done-key-performance-indicators/.
• Zappone, Marisa. 2013. “Why It Makes Sense for Nonprofits To Focus on Contribution, Not Causation.” Greenlights for Nonprofit Success. http://www.greenlights.org/blog/2013/09/16/why-it-makes-sense-for-nonprofits-to-focus-on-contribution-not-causation/#more-7572.
![Page 52: Library Metrics and Measurement: Counting What Counts & Making it Matter](https://reader035.vdocument.in/reader035/viewer/2022081602/54527a08af795907798b59dd/html5/thumbnails/52.jpg)
EMILY CLASPERHTTP://BIT.LY/CLASPERWWWC14
http://eclasper.com
@eclasper