Download - =LIFT(Social, 2015): Kevin Shively
#LIFTSocial
The State of Social MarketingKevin Shively
Simply Measured
#LIFTSocial
• Leads the Content Marketing team at Simply Measured.
• Has been using social media for marketing since 2003.
• Spent seven years as a print journalist.
• Is Incredibly vain…there’s no reason for a picture of himself here. He’s right in front of you!
Kevin Shively
#LIFTSocial
How many of you remember MySpace?
#LIFTSocial
How many of you remember THIS MySpace? 2003 MySpace?
#LIFTSocial
Social Media provided a FREE way to reach an audience…
Not pictured: probably a pooka
shell necklace
#LIFTSocial
Then Facebook (or rather, thefacebook) Launched…
#LIFTSocial
Publishers, Brands, Agencies Ignored it:Social media is a fad, not for marketing or advertising.
#LIFTSocial
Google Trends: Social Media Marketing
YouTube Launched
Twitter Launched
Facebook Fan Pages Launched
#LIFTSocial
#LIFTSocial
Google Trends: Social Media Marketing
YouTube Launched
Twitter Launched
Facebook Fan Pages Launched
Pinterest and Instagram LaunchedFacebook and Twitter Ads Launched
1 billion Tweets per Week
#LIFTSocial
December 01, 2007
#LIFTSocial
Google Trends: Social Media Marketing
YouTube Launched
Twitter Launched
Facebook Fan Pages Launched
Pinterest and Instagram LaunchedFacebook and Twitter Ads Launched
1 billion Tweets per Week
Snapchat Launched
MeerkatLaunched
Instagram Ads LaunchedPromoted Pins LaunchedTumblr Ads LaunchedGoogle+ Ads Launched
Facebook buys Whatsapp and Oculous
Instagram launches Discover feature Periscope Launched
#LIFTSocial
Was that hard to follow?
#LIFTSocial
Social marketing from 2003-2013 was about adaptability.
#LIFTSocial
Social marketing TODAY is about discipline.
#LIFTSocial
Social Marketing Discipline:1. Do what you can do
2. Don’t try to do what you can’t
3. Know the difference
#LIFTSocial
#LIFTSocial
Social media teams have three distinct needs:
• Centralized strategy and planning• Direction tied to business goals• Dedicated tactical execution
28% of time spent online is social networking (1.72 hours daily).
Source: GlobalWebIndex
Social Media ad spend is more than $23 billion in 2015.
#LIFTSocial
#LIFTSocial
Social media teams have three distinct needs:
• Centralized strategy and planning• Direction tied to business goals• Dedicated tactical execution
28% of time spent online is social networking (1.72 hours daily).
Source: GlobalWebIndex
28% of time spent online is social networking (1.72 hours daily).Source: GlobalWebIndex
#LIFTSocial
“Great things in business are never
done by just one person. They’re done
by a team of people.”-Steve Jobs
#LIFTSocial
#LIFTSocial
#LIFTSocial
#LIFTSocial
Teams aren’t much bigger…But social marketing is.
#LIFTSocial
#LIFTSocial
#LIFTSocial
#LIFTSocial
Next Steps: How Do You Get There?
1. Research Best Practices
2. Create an action plan
3. Share with your boss
THANK YOU#LIFTSocial
THANK YOU#LIFTSocial