How Age UK changed its online donation culture
By Rob Mansfield
Wheel of warmth...
What changed this time?
Give us your money!
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Donation CTAs
Did it work?
In 2011/12, the Spread the Warmth campaign raised £8k via online donations
In 2012/12, the Spread the Warmth campaign raised £70k in online donations
An increase of almost 900%
Did it work...
In 2011/12, the average donation amount was £15
In 2012/13, the average donation amount was £53
An increase of 350%
Not all smiles...
Image: Kristina Alexanderson via Flickr
Image: Mark Brennan via Flickr
1. Define your end goal before you start
Image: AG Gilmore via Flickr
Image: Search Engine People Blog via Flickr
2. Don’t be scared to break the rules
3. Stick to your guns
4. Don’t overstretch yourself
Ima
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5. Tell people when you’re doing well
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Looking ahead...
Image: gerlos via Flickr