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Instagram per il business e per il turismo
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“We absorb visual information 50 times faster than text
Visuals go right to our heart ”
Scott Galloway, founder of L2, as quoted by The New York Times' Bits blog
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Con INSTAGRAM nasce la Mobile
Photography
ScattoEdito
Condivido
Tutto da Smartphone
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Il 6 ottobre 2010 Kevin Systrom e Mike Krieger (25enni) lanciano nell’App Store Instagram.
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Nell’agosto del 2012 Instagram arriva anche su piattaforma Android. Samsung e Sony lanciano le prime fotocamere con connessione, e app social, instegrata.
Settembre 2013 Facebook acquista Instagram
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Da App a communitymondiale e locale: gli
instagramers.
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.
5 community+ 20 community manager
2-3 eventi/mese nel territorio
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Instagram conquista tutti
.
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Ma proprio tutti!
.
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Per non parlare poi dei VIP!
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Il funzionamento ha la stessa logica di Twitter
@menzioni #tag Possibilità di taggare gli utenti (novità!!)
Profilo con foto e bio
Geotag
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Tagga responsabile
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Tagga Responsabile:#marche# città
# soggetto foto#igersitalia
#igersmarche#igersmacerata
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La geolocalizzazione
Possibilità di indicare dove la foto è stata scattate (abbiamo noi poi la possibilità di
vedere tutte le foto con quel geotag)
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Tag corretti e geo tag diventano alleati
preziosissimi per il turismo e gli operatori del
settore.
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L’editing fotografico: gli strumenti di instagram
Filtri Luminosità (intensità da decidere
NEWS)Sfumature
Cornici
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Le app per l’editing
Photoshop Express, Camera +, Snapseed, Hdr, Vsco Cam per migliorare luce, luminosità, contrasto, effetti BN.
Hipstamatic per scattare già con filtri ed effetti Vintage-Lomo già prestabiliti.
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Snapseed
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Instagram e il Turismo
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Vueling con instagram per ringraziare i primi 50 milioni di passeggeri
https://www.youtube.com/watch?v=6tac7OUfU4Y
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Il BB La casa dei Nonni – Monteleone di Fermo
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Agriturismo Cà Paravento (Cantiano)
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Pineta Hotel, miglior account Instagram 2013
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Sogno Trentino
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La community instagramers:
non solo on line!
ChallengeMostre fotograficheInstawalk/instameet
Instatour
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#MaltaCalling #Maltaismore
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Un racconto diverso, nato da occhi “differenti”
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Un racconto diverso, nato da occhi “differenti”
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#ExploringMarche 1^ Tourdic. 2013
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...da un assessore …
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Promuoversi senza darlo a vedere...8700 likes
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7700 likes
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7500 likes
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UN PRIMO RESOCONTO (non definitivo)
Instagram:+ 400 foto condivise in 8 giorni+ 300.000 likes ricevuti+ 1.000.000 contatti raggiunti (account)
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UN PRIMO RESOCONTO (non definitivo)Twitter
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Andate e instagrammate;-)
GRAZIE
@nadiastachy
@ilarysgrill