Download - Lilac Festival - Rochester, New York
May 11-20, 2012
Rochester, NY
Highland Park host the world’s largest collection of lilacs.“On this lovely sunny day I strolled through the rolling hills.”
~Martha Stewart(On her 2007 visit to the Rochester Lilac Festival)
: Conversational TopicsMost mentioned keywords in conversations that mention the Lilac Festival
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family
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weather
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kids
Sunday
big
walk
heading
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tomorrow
finally
highland
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tonight
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morning
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music
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work
May 11-20, 2012
Highland Park – Rochester, NY
Endorsed by:
The Lilac Festival draws between 350 – 500,000 attendees from around the world annually
Targeting…
Recognized by the American Bus Association as one of the Top 100 Events
Highland Park is a beautiful 150 acre park that is host to several memorials and gardens
FREE national entertainment daily. Joan Osborne, Little Feat, The Marshal Tucker Band, Steve Terrell are just a few who have played at the Lilac Festival
More than 500 fine art and crafters travel from across the country to show and sell at the Lilac Festival
Something for everyone! • Free Admission•National Recording Artists•Food•Exhibitors•More Food•Crafters•Children’s Entertainment•Parade•5K & 10K Race
Marketing Plan
365 Ads365 Ads
860 Ads860 Ads
2-months,81,000+ visits!
Facebook fan page has 17, 819 fans(as of 1/17/2012)
Audience GrowthPre-Campaign (05.03.11) – 12,400Post-Campaign (05.23.11) – 17,318
Engagement: 5,181 actionsReach: 1,333,246
Engagement: Number of users who liked or commented on contentReach: Number of users who viewed Lilac Fest generated content
Just hit 18,000!
Audience GrowthPre-Campaign (05.03.11) – 448Post-Campaign (05.23.11) – 741TweetReach: Over 16 million
Twitter has 900 followers (as of 1/17/2012)
TweetReach: Volume of Twitter conversations that mention the Lilac Festival multiplied by the reach of those users
Focus your sponsorship on a metrics that drive insights Focus your sponsorship on a metrics that drive insights -that moves your business in the right direction-that moves your business in the right direction
SPONSORSHIP TYPES LICENSES & ENDORSEMENTS CONTRACTS VENUE/ON-SITE
EMPLOYEE PERKS PUBLIC RELATIONS ANCILLARY OTHER PROMOTIONALOPPORTUNITIES
SIGNAGE HOSPITALITY LOYALTY MARKETING
• Naming Rights• Presenting Sponsorship• Major Sponsorship• Official Product Status
Use of Event Logo for Promotion
First Right of Refusal• Use of venue for main event• Sampling Opportunities• Demonstration/Display• Sell (exclusive or non-exclusive)• Coupon, Information Distribution
• Access to Discounts• Ownership of Part of an Event• Provision of Queen for Meet-and- Greet
Inclusion In All• Press Releases• Print Media• Radio Spots• TV Spots
Invite To• Press Conference• Sponsors Party• Business ROC’s Lilac
Custom Design of a New Event
• Venue Signage• Inclusion In On-Site Event Signage• Event Participant (race shirts)• Event Staff Shirts
• Tickets for Reserved Seating• Hospitality Chalet• Celebrity Meet-and-Greet
• Customer Base• Employee• Discount Programs
Think-TankTailor your Corporate Sponsorship to benefit you!
150 Acres of Fun!150 Acres of Fun!
Did you know…Did you know…
• Festival visited by Martha Stewart in 2007• National coverage in United Airlines 2007 & 2009 in-flight magazine, United Hemispheres, reaching 7 million passengers per month• Listed as a Top 100 Event by the American Bus Association in 2010• Genesee Valley Parents Magazine 2007, 2008, 2009, 2010 & 2011 Family Favorite Festival • Voted City Newspaper “Best Festival”, “Best Park” and “Best Running Race” 2009• Voted 2011 Best Event & Best Festival by the Democrat & Chronicle readers
Committed to Committed to your results!your results!
Music by:Marc Cassara