LINK THE HIDDEN TREASURE

Y2Y FUND PRESENTATION

BYKHADIJA JUMA

PROJECT COORDINATOR

PRESENTATION OUTLINE

• LIHT Background• Why Young Women Engage in Crime• Project Background• Achievements• Challenges• Trainings• Product development• About beneficiaries• Success stories• Marketing strategy• Scale up projects

LIHT BACKGROUND• Young women dangling in between; left out young women active

participation in community development which forced them to engage in other unproductive activities.

• Over 60% of population in Korogocho is comprised of youth out of whom 80% are involved in criminal activities due to extreme poverty they are living in (AIHD 2008).

• Most of them are young mothers who get children either after being raped, boyfriends most of whom are criminals are killed by police, and others got pregnant due to lack of knowledge on reproductive health.

• They engage in commercial sex work, transporting of small arms, transporting of drugs, organizing hijackings, organizing small child trafficking and selling of illicit brew.

LIHT BACKGROUND CNTS……….• After Post election violence in 2008 in collaboration with Women for

peace we collected women experiences and realized how young women contributed to the violence by keeping weapons for people.

• It is due to this background that Link the Hidden Treasure decided to reform these young women believing that they are a treasure hidden and needs to be linked to development, by bringing them together and giving them an alternative life through entrepreneurship skills.

• The group has engaged these young women in entrepreneurship activities including making of beads from recycled waste paper, Making of hand bags from recycled polythene bags, Recycling hair additions, Making of liquid, bar soap & toilet detergents, Making of door mats and table mats from waste sacks and Poultry farming.

• The group started with 15 girls which has expanded to date to 200.

Why Young Women Engage In crime

• Crime is primarily the outcome of multiple adverse social, economic, cultural and family conditions.

• To prevent crime it is important to have an understanding of its roots.

Why young women engage in crime

• Source of income• Attitude – everyone is doing it, way of life• Lack of role models.• Stigmatization• Lack of education• Lack of life skills• Burden of taking care of children and siblings• Sterio types• Lifestyles/peer influence• poor parenting• Available market/well paying• Lack of income sources• Iddle• Neglegence by community

Y2Y Fund Project Background

• Transfer of product development skills to 200 young mothers

• Entrepreneurship training to 30 TOTs• Development of tailor made product training

manual• Development of a website• Establishment of a demo site

Achievements

Before Y2Y Fund• Making of single product

(paper necklaces, hair additions, mats, polythene bags.

After Y2Y Fund• Diverse products (necklaces,

bracelets,

Achievements cnt….

Before• Local sell of products,

After• Expanded product market

Achievement cnt…..

Before• Low sales • Lack of access to Financial

Institutions• 15 members• 4 businesses

After• Increased sales each

beneficiary sell between kshs 150 to kshs 300

• 15 members accessed soft loans from Ujamaa and St. John church

• Increased membership to 200• Businesses expanded• 46 businesses opened• 86 jobs created

Challenges

• Under age young mothers wanted to join group

• Drop out• Limited market• Lack of skills to expand business• Competitive market• Lack of IT skills

Trainings

• Product development (Paper bead, hair additions, bags, mats)• Introduction to entrepreneurship• How to start/identify business opportunity• Money management skills• Life skills (how to build self esteem)• Marketing strategy• Networking• Stress management• Customer care

Product development

• Paper beads• Necklaces• Bracelets• Mats

Source of raw materials

About beneficiaries

• Young women 18 to 30 years• Young women engaged in crime• Young women at risk of engaging in crime

Marketing strategy

• Web site• Face book• Exhibitions• Partners• Locals• outlet

Scale up projects

• Increase production• Improve quality of product• Diversify products• Training on business expansion• Increase market by identifying more outlets