Download - Linked in-for-students-awc
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Professor of Practice in PR
Teach Digital and Social Media Courses
PT Marketing/Branding for the College
Faculty Advisor of the Outpost Social Media Lab
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Build and Protect Your Personal Brand
What are your goals?
What’s your strategy?
What are you willing to share and with whom?
Form a support network!
If you make a mistake, correct it and move on!
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Don’t Bring Social Media to the Party
Got my drunk text on, I’ll regret it in the mornin’,
but tonight, I don’t give a I don’t give a I don’t give a
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Voice your concern or opinion, then move along.
Take a breath, count to 10, play Words with Friends.
Remember, brands are run by real people.
Ask yourself if you would feel comfortable making your comments face-to-face.
Don’t be a troll.
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Social Media & You: Dress To Impress
Formal
All professional, all the time. Your virtual
resume.
Business Casual
Know your friends: it’s a class reunion,
company picnic and neighborhood block
party rolled into one.
Twitter/Instagram
Business Cocktail
Dazzle them, working the room, collecting
cards and making contacts all night long.
Twitter is the cocktail party that never closes.
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I. LinkedIn 101
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How LinkedIn Works
Your Connections’
Connections (2nd)
Your
Connections
(1st)
Your Connections’
Connections’ Connections (3rd)
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Who Uses LinkedIn?
• 400 million+ professionals
• Over 150 industries
• 2 million+ companies in 200 countries
• Executives from every Fortune 500 firm
• 60,000+ college and university alumni groups
• More than 4 million active job listings
•There are over 39 million students and recent college
graduates on LinkedIn. You are LinkedIn's fastest-growing
demographic.
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II. How LinkedIn Helps You
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LinkedIn Benefits for Students and
New Grads
• Build a professional online presence
• Connect in a meaningful way with alumni and other “warm” contacts
• Research companies and industries
• Explore opportunities with organizations that don’t recruit on campus
• Get recruited!
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1. Build a Professional Online Presence
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“It’s no longer enough to simply have a solid
resume. Students now need a professional online
presence.”- Holly Paul, US Recruiting Leader
PricewaterhouseCoopers
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“Where do I start?”
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The 5 Golden Rules of Student LinkedIn
Profiles
1. Professional photo of you alone (headshot)
2. Headline with area of study and/or career ambitions
3. Keyword-rich summary that includes type of positions you are seeking
4. Recommendations from professors, advisors, internships
5. Customize your connection requests!!!!!
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1. Jobs/Internships
2. Education
3. Language
4. Organizations
5. Honors & Awards
6. Test Scores
7. Courses
8. Causes and Organizations You Support
9. Projects
10. Advice for Contacting
11. Posts
Complete Your Profile: An Hour/Week
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2. Connect in a Meaningful Way with
Alumni and Other “Warm” Contacts
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Get Connected
My Network
• Add Contacts
• People You May Know
• Find Alumni
• Personalize the Invitation
Jobs
• Search
• Save for Reference
Interests
• Research Companies
• Join Groups
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What Now?
1. Explore LinkedIn for Students:
university.linkedin.com/linkedin-for-students
2. Complete profile to strength to Advanced
(Beginner, Intermediate, Advanced, Expert, All-
Star)
3. Join groups (especially Texas Tech)
4. Build your network
5. Rinse and Repeat
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Connect with me:
Lisa Du Bois Low | @ldlow
Questions