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LINKEDIN FOR YOUR NONPROFIT
Clare McDowall
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1. Why LinkedIn Matters
2. Your Nonprofit
3. You
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WHY LINKEDIN MATTERS1
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Drag picture to placeholder or click icon to add• 225 million users
worldwide
• 7 million users in Canada
• 49% of LinkedIn users have household income OVER $100k*
• Over 40% are managers, VPs, CEOs, Owners
• Over 116k non-profit pages worldwide –
The competition!*Socialtimes.com 2012
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QUESTION
Who is critical to the success of your organization?
Donors?Staff?
Volunteers?Corporate Partners?Media?
Funders?
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inmaps.linkedinlabs.com
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LinkedIn and your nonprofit2
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Companies have moved
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CREATE YOUR PAGE
Valid Email Address
Organization NameYou need:
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CREATE YOUR PAGE
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bit.ly/smsizetips
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Not usually this grey, eh?
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ADDING ‘PRODUCTS’
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Add video for max impact!
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American Cancer Society
RECOMMENDATIONS
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STATUS UPDATES
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Targeting
posts? - Board Member recruitment
- Country/city specific news or events
- Respect your audience
- Must reach 100+ ppl
BONUS!
You can ‘pin’ status updates to the top
of your profile using ‘feature this
post’
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What about analytics?
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ANALYTICS = INSIGHT
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REMINDER
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REMEMBER!These are TACTICS, not STRATEGIES
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Ensure your marketing or comms team
integrate LinkedIn into your social
strategy!ORTalk to a
professionallike me!
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LinkedIn and you! 3
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I’m not looking for
a job!
“Looking for a job when you NEED
one, is like looking for someone to kiss at 11:59 on
New Years.”
- Paul Nazareth
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That aside…..Your DONORS are checking your
profile
Headhunters are searching…….
Potential & current board members are watching you
Your next boss is keeping an
eye on you
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Have a PROFESSION
AL picture
1 2 3Fully
complete the
SUMMARY section
with keywords
Focus on RESULTS not tasks
PROFILE TIPS FOR YOU
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Does your
profile look
visually appealin
g?
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Michael Rosen, CFRE
What can YOU add?
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LinkedIn is a SOCIAL network
VISIT DAILY!
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LinkedIn Todaylinkedin.com/today
HIDING IN PLAIN SIGHT!
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What if ?
Board members
Corporate partners
Enemies
Leaders in your field
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IN SUMMARY
LinkedIn is
10 years old. Don’t ignore it!
Get &
maintain a company profile
Optimize
your own profile and
ENGAGE
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Social media consulting for
nonprofits in Canada
LinkedIn Makeovers for you and your
careerwww.sociallygood.c
a
www.317Consulting.ca