Download - Linkedin Company Page
LINKEDIN FOR BUSINESS
Seminar by
•Presented by:
Barry Hammond
• A Step-by-Step Guide to• Linkedin’s New Company Pages
Brittnany Leaning Hubspot e-book
Essentials
1 1/2 HOURS
Company Page
“LinkedIn now offers ‘a more
powerful way to build relationships with your
target audience.”
Mike GrishaverProduct Management & Monetization, LinkedIn
Company Page
• What is one?• Products & Services• Company Information• Analytics• Find & Follow• FAQ’s
Company Reach
Browsing
Employees Personal Profile
Opinions formed
Product Awareness
• Narrow Audience• Multiple Products
Lead Generation
• Company updates links to marketing efforts• Updates drive traffic and leads to website• Product Page = Lead Generation
• Call to action capabilities
Tells the STORY
• Highlight products and Services• Audience Engagement• Scale-Up WOM (word of mouth)• place to conduct product and service research• Learn about company updates• Industry news• Job opportunities
What is a LinkedIn Company Page?
• It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products, and opportunities.
• Opportunity: • Tell your company’s story• Highlight your products and services • Engage followers• Drive word of mouth at scale• Share open positions
What makes up a Company Page?
• Overview Tab • Introduction to your business.
• THE CONVERSATION STARTER
• What will members see?• A high-level overview of the business.• Company posts on topics ranging from company
announcements to product releases to industry news.• Friends & colleagues who are connected to the business.
What makes up a Company Page?
• Products Tab• Showcase what your products or services offered• Drives traffic to your website
• Ultimately drives sales
What makes up a Company Page?
• Follower Insights Tab• Update engagement• Follower demographics• Updates & Impressions by your company• Growth• Analytics
What makes up a Company Page?
• Page Insights• provide information regarding page visitor demographics
• analytics• seniority• industry• function• region• company size• employee/non-employee
What makes up a Company Page?
• Employee Insights• Who are they
• Where did they come from• Past companies• Skills & Expertise
Only a Few Easy Steps
Setting up a Company Page requires just a few steps Done in a matter of minutes
• Go to the Add Company page • Enter your company name and company email address • Confirm your request through an automatic email
• E-dress must be valid ~ NOT commercial e-mail sites.• Start filling in your company’s information
http://learn.linkedin.com/company-pages/setup/
Set Up A Company Page
• Incredibly Important for the 1st impression• feed is the way of communicating messages • post company updates for your brand
• post offers such as e-books and webinars = leads • Why should someone be interested in your company?• When was the company founded?• Accomplished anything noteworthy since its first days?
Overview
Showcase your products and services
Your POWER TAB to showcase your business
•Click on “Add a Product or Service” from the Products & Services tab. Fill out all required information-
• Category - name – description - company URL - images• All to maximize SEO
•Once completed then click publish. •If more than one product/service ~ repeat
That’s it!
Set Up a Products & Services Tab
Here you’ll see aggregated information about
company employees, including job functions,
educational background, and experience.
Employee information
This tab is only visible to administrators of your Company Page.
Analytics help you understand:
who your followers are who is viewing your page what content appeals to them.
Analytics
How Do I Find and Follow My Favorite Companies?
There are three easy ways to find and follow a company1. From the LinkedIn header: Go to the Companies tab and click “Search Companies,” 2. From any member’s LinkedIn profile: Mouse-over any company on a LinkedIn profile and click through to the company page, or click the “Follow Company”. 3. If you’ve searched and found the business, simply click “Follow Company” for status updates.
Following companies helps you track developments at companies of interest to you, including job opportunities and other business developments
Find and Follow
Easily engage with your followers and page visitorsCompany Status Updates are posts made by the company to share anything from company news to product releases to promotions to relevant industry articles.
Posts can be seen on the company’s Overview tab by any LinkedIn member or on each follower’s homepage Updates feed.
Encourage followers and page visitors to like, share, and commenton your posts- this helps spread the word to each follower’s entire network
Company Status Updates
Grow your followers right from your own website
Follow Button
How is information gathered?
Gathering
Customizing the Company Page?
Companies provide & update informationDescriptionHeadquarters addressWebsite Revenue.
Customization
Company Page
FAQ’s ~ Company Profile
How do I remove myself from a module on Company Profiles?
If you don’t want to appear in the New Hires, Recent Promotions or Popular Profiles sections of your company’s profile, go to your settings and click “Turn on/off your activity broadcasts” under “Privacy Controls”. Since settings on profiles is updated daily, there may be a delay before you are removed from the page.
FAQ’s ~ SPD & Linkedin Ads
Are there other opportunities to promote my company?Yes! Check out and get listed in our service provider directory. Broken down by business categories Explore using LinkedIn Ads to promote your business Control How Much You Spend Pay by clicks or impressions. Stop your ads at any time. No long-term contracts. No commitments.
FAQ’s ~ Status Updates
Who will see my Company Status Updates?
Followers of your Company will see the Status Updates on their homepage (when they login to LinkedIn) or by going to your Company’s “Overview” tab. Each Follower’s network will also have an opportunity to see the posts- as long as the follower comments, likes, or shares.
FAQ’s ~ Post Updates
Who can post a Company Status Update?
In order to post a Company Status Update, you must be an Administrator of your Company Page, and your Company Page must be set to “Designated Admins only”.
FAQ’s ~ Add Admins
How to Add Administrators?
From the “Overview” tab, click on the dropdown “admin tools” and select “edit”. In “edit” mode, select “Designated users only” and type in the names of the people who should have Administrative rights. Click “Publish” to save.
FAQ’s ~ Status Updates
How can a Company post a Status Update?
Anyone who has Administrator rights and whose Company Page is set to “Designated Admins only” will be able to post a Status Update on the “Overview” tab.
FAQ’s ~ Updates & URL’s
Will Company Status Updates support URLs?
Yes, it will support text and URLs (website, image, YouTube video). URLs will be automatically shortened with the LinkedIn URL shortener.
FAQ’s ~ Updates & Images
Will Company Status Updates support Images?
Yes, it will support URL links that are images. The Administrator will be able to preview the image thumbnail and associate a Title and Description to it. Posts can be up to 500 characters (including spaces) and Title can be up to 250 characters (including spaces). URLs will be automatically shortened with the LinkedIn URL shortener.
FAQ ~ Updates & Video
Will Company Status Updates support Video?
Yes, it will support URL links that are YouTube Videos. The Company will be able to preview the status update and associate a Title and Description to it. Posts can be up to 500 characters (including spaces) and Title can be up to 250 characters (including spaces). The videos will be able to be played inline. URLs will be shortened automatically with the LinkedIn URL shortener.
FAQ ~ Update Length
How long can a Company Status Update be?
Posts can be up to 500 characters (including spaces).
FAQ ~ Tracking & Reporting
Is there any tracking & reporting for Company Status Updates?
You will be able to see impressions and engagement on each Company Status Update. An impression = views of the status update. Engagement = total interactions (comments, likes, clicks, shares) This data appears approximately 24 hours after an update is published and will continue to update on a daily basis.
FAQ ~ Updates Up-Time
How long will Status Updates appear on the Overview tab?
At this time, the Overview tab is restricted to showing the most recent 20 posts. This will include status updates, any job opportunity, new hires etc…Once a status update becomes the 21st post, it will be removed from the feed.
FAQ ~ History of Posts
How can I see a history of posts?
Presently, there is no ability to go back to old posts or the metrics related to those posts.
FAQ ~ Controlling Comments
How can I control comments made?
Administrators have the ability to delete inappropriate comments. Simply go to the upper right corner of the comment and click on the “x”.
FAQ ~ Restrictions
Is there a limit to how often a business can post?
No. However, business’ that post an excessive amount are subject to review by LinkedIn and could risk having their page deleted.
Are there restrictions on content posted?
Per LinkedIn terms & conditions, posts that are offensive or inappropriate will result in the immediate deletion of the Company Page. Members can report offensive or inappropriate content by emailing Customer Service.
Linkedin for Business
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