Download - Linkedin facebook Introduction
Content is KingMarketing is Queen
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FacebookFacebookFacebookFacebookFacebook
Personal VS Professional
Personal
Stay in touch
Be entertained
Kill time
Share content
Professional
Make useful contacts
Keep up to date with your career
Search for opportunities
Maintain professional identity 3
What is Linkedin?
Think of linkedin as the biggest rolodex ever (CRM)
Linkedin will help you create warm prospects from cold prospects.
Build (Connect) your 1st degree (goal/ideal person/find them)
Then tap into the power of the 2nd degree
Why am I here?Who is your ideal client?
Define your goals and then ask your self who can help you achieve them?
LInkedin business is people (business) connecting with people (your business) = B2B
What is your networking attitude?
Build credibility and trust
Share information in a proactive way. Give without expecting anything in return.
Communication - Message / share updates / Like & Comment /
CustomerCustomerCustomerCustomer
Content ConnectConnectConnectConnect
ContentProfileInformationKeywordsOptimise
ConnectBuild your ListFollow and be followedBe seen
CustomerHow to find prospective businessAdvanced SearchAdverts
Content
Tell your story in 60 secs or less
What do you do?
What problem do you solve?
How are you different?
Why should I care?
What do you want me to do - next CTA.
Content
Building - The Basics (Content)
Upload/sync your contacts from gmail/outlook/other to Linkedin
Connect with ex colleagues / classmates
Watch and learn from other networkers you admire…pick a few mentors and follow their lead
Join Groups (pick carefully - only 50)
People with a function or a role that interest you
Professional organisations
Trade organisationsContent
ConnectConnectConnectConnect
ContentProfileInformationKeywordsOptimise
ConnectBuild your ListFollow and be followedBe seen
CustomerHow to find prospective businessAdvanced SearchAdverts
ContentProfileInformationKeywordsOptimise
ConnectBuild your ListFollow and be followedBe seen
CustomerHow to find prospective businessAdvanced SearchAdverts
CustomerCustomerCustomerCustomer
Profile View - the first impression
Professional photo
Title - “how can you help them?”
Keywords - current and past jobs
Establish credibility - Education + Experience
Build trust - your connections
Recommendations & endorsements
Customise URL
To Do List
Action TipsMake Time
Get noticed
Reach out
Spread the word
Get into groups
Follow companies
Persist (without pestering)
Common mistakes
You have an incomplete profile
You’re not building out your connections
You don’t belong in the right groups
You always ask for favours
You used to send mass emails
It is not what you know its about who you know
General
PersistenceContentBe interestingBe educationalBe engagingBe consistent
Follow your passion = build your business
CustomerCustomerCustomerCustomer
ConnectConnectConnectConnect
Content