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LinkedIn Audience 360 Member Study, Middle East 2013

*LinkedIn Internal Data

L I N K E D I N ’ S

A U D I E N C E

HAVE RECEIVED A UNIVERSITY DEGREE OR HIGHERHOLD MANAGER POSITIONS ORABOVE

2 5IN

YOUNG

64%ARE AGED

BETWEEN

25-44

EDUCATED73%

Companies most represented by Members in the Middle East*

LinkedIn’s users in the Middle East

Most sought after content types by LinkedInusers in the Middle East

Gadget Ownership

Platform Engagement

Business Travellers

Prefer to be leaders rather than followers

Are sociallyresponsible

Think it is important to have an international perspective

own a smartphone

say LinkedIn helpsthem build

relationships and drive new

business leads

1in4 LinkedIn users in the Middle East use the platform to

make more informedbusiness decisions

see LinkedIn as a credible source of information

81%own a tablet59%

of members in theMiddle East accessLinkedIn via a mobile device*

36%

1in5 have made at least 8 internationaltrips for business in the past 12 months

More than 1in4 have spent over 15nights in a hotel for business purposes

More than 1in3 travel business/first class when travelling for business

75% 92% 72%