Download - Listening for Opps on Twitter
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Listening for
opportunities
on twitter
from the annals of @AdBroad
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true twitter tales from @Adbroad
The four stages of twitter:
as diagnosed by @ jasonhiner
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true twitter tales from @Adbroad
1. Incredulity
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true twitter tales from @Adbroad
Futureman, courtesy Dave Wilkie,
@jetpacks
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2. Aha!
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true twitter tales from @Adbroad
3. Hey, I’ve got something to
post!
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true twitter tales from @Adbroad
4. Thinking in 140 characters
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true twitter tales from @Adbroad
Your brand is being defined by what others are saying about it
14 % consumers trust recommendations from ads; 78% trust recs from friends
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true twitter tales from @Adbroad
(or not saying about it) on multiple channels you can’t control
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true twitter tales from @Adbroad
Business reputations that take years and millions of dollars to build can now be undone by a single tweet.
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true twitter tales from @Adbroad
That’s why it’s so important to listen
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true twitter tales from @Adbroad
Brand benefits of listening:
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true twitter tales from @Adbroad
Discover evangelists who can rally crowds for you.
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true twitter tales from @Adbroad
Increase brand equity by building reputation for being attentive.
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true twitter tales from @Adbroad
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true twitter tales from @Adbroad
Take advantage of unique opportunities to promote.
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true twitter tales from @Adbroad
Do real time research.
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true twitter tales from @Adbroad
There are lots of ways to search twitter.
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true twitter tales from @Adbroad
Start with search.twitter.com
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true twitter tales from @Adbroad
Google search tools
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true twitter tales from @Adbroad
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true twitter tales from @Adbroad
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true twitter tales from @Adbroad
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true twitter tales from @Adbroad
It matters less which tool you use, matters that you use one (or more)
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true twitter tales from @Adbroad
What to search for:
• your name • your competitors’ names• your category • your product, services, event names • CEO or well-known personalities associated with your organization • brands and taglines • URLs for your blog, web site, online communities • industry terms or other phrases • your strengths and weaknesses.
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true twitter tales from @Adbroad
Don’t hide from bad news
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true twitter tales from @Adbroad
Turn lemons
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true twitter tales from @Adbroad
into lemonade
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true twitter tales from @Adbroad
in customized flavors
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true twitter tales from @Adbroad
The first tweet is the hardest
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true twitter tales from @Adbroad
But it’s okay if your first post isn’t exactly right.
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true twitter tales from @Adbroad
Have patience. Social media takes time. Like any relationship.