Download - little things that matter. using cultural probing to design a new invoice for Play Telecom
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little things that matter. using cultural probing to design
a new invoice for Play
Aga Szóstek (UX Plus) Marcin Piotrowski (Play)
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a better world comes with a price
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respondents who care
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engagement
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cultural probing
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przemek pomaski magda rydiger weronika siwiec
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gaining insights
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gaining insights
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gaining insights
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so... the story begins
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so the story begins
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so the story begins
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so the story begins
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hundreds of insights
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engagement?
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engagement hell, yeah!
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a bunch of theory Fraukje Sleeswijk
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what people level of knowledge
research methods
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what people level of knowledge
tell think explicit interviews
research methods
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what people level of knowledge
tell think
do act
explicit
observational
interviews
observations
research methods
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what people level of knowledge
tell think
do act
know feel
dream
explicit
observational
subconscious latent deep
interviews
observations
generative techniques
research methods
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przemek pomaski magda rydiger weronika siwiec
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uxplus.pl aga szóstek
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uxonline.pl marcin piotrowski
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thank you
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Q&A