Download - Live Q&A Session 5 with Kashyap Vadapalli
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Introduction to the Company
Live Q&A Session with Kashyap VadapalliCMO, Pepperfry
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Agenda for the session
Branding
Branding - Pepperfry Example
Open Q&A
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4
Net Promoter Score & Trail Pricing3
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Is it Important for a Brand to be Developed around a Product?
1 Clarifying Product Benefits in Consumer’s Mind
2 Communicating Key Differences from Competitor's Offering
3 Developing Brand Promise that Negates Consumer’s Pain Point
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Agenda for the session
Branding
Branding - Pepperfry Example
Open Q&A
1
2
4
Net Promoter Score & Trail Pricing3
![Page 5: Live Q&A Session 5 with Kashyap Vadapalli](https://reader034.vdocument.in/reader034/viewer/2022042722/58a521bb1a28ab143f8b5e05/html5/thumbnails/5.jpg)
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Pepperfry ExampleThe brand that Pepperfry built..
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“Happy Furniture to You”
2
Furniture Buying – Anxiety Filled Process
3
No Standardization – No Information
Hardships in Acquiring Furniture
Making Entire Buying Process Happy - Is what Pepperfry Stands for..
Everyday is a fryday!
Why?
![Page 6: Live Q&A Session 5 with Kashyap Vadapalli](https://reader034.vdocument.in/reader034/viewer/2022042722/58a521bb1a28ab143f8b5e05/html5/thumbnails/6.jpg)
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Agenda for the session
Branding
Branding - Pepperfry Example
Open Q&A
1
2
4
Net Promoter Score & Trail Pricing3
![Page 7: Live Q&A Session 5 with Kashyap Vadapalli](https://reader034.vdocument.in/reader034/viewer/2022042722/58a521bb1a28ab143f8b5e05/html5/thumbnails/7.jpg)
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Net Promoter Score
Lead Indicator for Product/Service Feedback
Question - Would you recommend our service/product to your friends & family?
Answer – Rating on Scale from 0 to 10
Improving NPS scores Leads to Improving Loyalty & Word of Mouth
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Trial Pricing
Pricing for New Product/Service to be such that “Trial is Easy”
New Entrepreneur – Unknown Entity in the Market
No Trust Development with Consumers
Trial Price – Not Extremely Low
Pricing can be Adjusted at Later Stage
![Page 9: Live Q&A Session 5 with Kashyap Vadapalli](https://reader034.vdocument.in/reader034/viewer/2022042722/58a521bb1a28ab143f8b5e05/html5/thumbnails/9.jpg)
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Agenda for the session
Branding
Branding - Pepperfry Example
Open Q&A
1
2
4
Net Promoter Score & Trail Pricing3
![Page 10: Live Q&A Session 5 with Kashyap Vadapalli](https://reader034.vdocument.in/reader034/viewer/2022042722/58a521bb1a28ab143f8b5e05/html5/thumbnails/10.jpg)
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Open Q&A
Write Your Queries in the Chat Window