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LIVE TIME: Crisis Management July 16, 2013
Brooke McMillanOnline Community ManagerLIVESTRONG Foundation
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WHO WE ARE.WHAT WE DO.
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Who We Are. What We Do.
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Who We Are. What We Do.
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Who We Are. What We Do.
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Who We Are. What We Do.
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OUR ONLINE COMMUNITIES
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Our Online Communities
• YouTube/LIVESTRONGArmy
•Blog.LIVESTRONG.org
•Flickr/LIVESTRONGArmy
•Facebook/LIVESTRONG
•Twitter/LIVESTRONG
•Instagram/LIVESTRONG Foundation
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Our Online Communities
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Our Online Communities
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CRISIS TIMELINE 2012
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2012
•October 10: USADA report released
•October 15: Foundation 15th Anniversary Weekend
•October 17: Lance steps down as Chairman
•October 22: Lance stripped of titles
•November 4: Lance resigns from board
•November 14: Foundation official name change final
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2013
•October-November
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2012
•What is Important to the Community
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JANUARY 2013
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2013
•January 8: Oprah announces. Foundation learned at same time as the world
•January 14: Lance apologizes to LIVESTRONG Foundation staff. Minutes later Lance tapes interview with Oprah where he confesses
•January 16: Foundation issues statement in advance of Lance’s Oprah Interview
•January 17: Part 1 of Lance’s interview with Oprah(@LIVESTRONG tweets minutes before the show)Foundation sends house file email with shareable graphic
•January 18: Part 2 of Lance’s interview with Oprah
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The Foundation had six days to prepare
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2013
•Dispelling Rumors
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2012
•Letting People Share Their Opinions
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2013
•Protecting the Community
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2013
•Promoting Our Work In Their Words
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2013
•Letting Them Grieve
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2013
•Give Them Something to Share
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TRANSPARENCY
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•Arm Your Advocates:
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•Our Voice Series:
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Our Voice Series:
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•Share The Good News:
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“DON’T TAKE IT PERSONALLY”
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Don’t Take It Personally
•Unless It’s Personal
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Don’t Take It Personally
•Unless It’s Personal
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THANK YOU