Download - Living Pink | Advertising Agency Software
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Spotlight Series:Living Pink
Little Rock, Arkansas
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Our clients are a hard-working and ambitious bunch. We are continuously inspired by their work and who they are as people.
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In this series, we're showcasing their agency, successes, and their fp. experience in our spotlight blog series.
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So, without further ado, it's our pleasure to introduce Jodie Spears, Owner and CEO of Living Pink.
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What is Living Pinkall about?1
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“Living Pink helps clients tell their brand story in an integrated way across four main channels: earned, owned, paid and social.”
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“We take your content and find creative ways to make it newsworthy. We have developed a network of trusted media contacts because we don't inundate them with pitches.”
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“We strategically look at the right story for the right media outlet at the right time.”
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How did Living Pink find it’s name?2
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“The name Living Pink comes from our ongoing battle with breast cancer. I was diagnosed with the disease in 2003.”
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“In 2009, I had a recurrence that spread to my bones. That meant it was Stage IV. I would always have to fight the disease with some form of chemotherapy.”
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“I decided in 2010 that I wanted to live my dream of opening my own agency. I was hit with a second recurrence in 2012.”
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“I still take chemo pills but my cancer is in remission. Living Pink is how we choose to live our lives.”
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What makes your company stand out?3
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“Living Pink strives to be more than just an agency. We work to be a partner to our clients and, in many cases, we actually become their virtual marketing department.”
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“We LOVE working with small businesses and helping them establish their brand.”
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What made you realize you needed a project management software?4
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“Living Pink started out as a one-person operation. But as we grew we realized that project management needed to grow too.”
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“We looked for a cloud-based project resource management system that allowed for real-time updates and was easy to use.”
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“Function Point fit the bill and was designed for the agency world.”
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What are your favourite fp. features?5
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1. Copy Task: “It may seem like the most basic thing, but when you have a repeated task it saves so much time to copy it and update the info.”
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2. Find Task: “Being able to search for tasks by assignee or title or client, etc. is great. I'm able to pull up reports and see, at-a-glance, everything that we are doing. I use this to print up client "hot sheets" that we go over in meetings. ”
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3. Onboarding: “We LOVED fp.'s training program. It helped us figure out how best to use the project resource management software and the team was fun to work with!”
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What has fp. helpedyou achieve?6
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“Did I mention it's a cloud-based project resource management software? This has by far been the biggest time-saver. I'm able to update jobs/tasks from anywhere.”
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“While I'm meeting with a client I can open/move/close a job, change the status or reference job details/deadlines. I no longer have to try to remember what happened or refer to written notes.”
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“This advertising agency software has ensured that my day is filled with more billable hours and fewer admin hours. And hours = money!”
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Check out the full blog post
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streamline processes simplify collaboration centralize information get real-time business data
Visit functionpoint.com to learn what fp. can do for your agency