Download - Liz Ross - Freeview
One crucial element…
…and three key factors
Freeview
• Launched in 2008
• Free digital television service in Australia
• Presents and promotes free-to-air channels and content to all Australians
• Encourages Australians to watch free-to-air content across platforms – promoting benefits including more than 25 channels and catch-
up services for free
• Freeview’s mission is to deliver the free-to-air content to all Australians where, when and on whatever device they choose.
Today’s presentation
• Our products
• Key factors
• What’s next?
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Our Products
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FreeviewPlus
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Australia Worldwide
HbbTV technology launch
2014 (9th country but 1st
outside Europe)2010 (Germany)
All networks in one app. 1st NZ - 2015, UK – 2016
All major manufacturers certified
2016 Only NZ - with Aust. receivers (no one else certifies)
Market penetration 20%+ homes (estimate) Various
Marketing Unified brand campaign Education campaign in Germany only.NZ and UK – as Aust.
Freeview Plus
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Freeview FV
Australia Worldwide
Aggregated live streaming - mobile
Nov. 2016 None via FTA industry
All broadcasters Yes N/A
Avail. all platforms Yes N/A
Market penetration It’s a secret N/A
Marketing One unified brand N/A
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Freeview FV
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Key factors
• How fast?
• Benchmarks
• Standards, simplicity
• Stakeholders
Speed
• Freeview brand(s)
• Broadcaster brands
• Hierarchy?Brand Consolidation
• Fierce competitors
• Shared vision and objectives
• Collaboration
• Maintain
Unity
Speed
• Appetite?
• Learn and study international experience
• Test, test, test…
• Do one thing….really well
• Iterative approach
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Speed
• FreeviewPlus (HbbTV)
– International standard
– Take manufacturers on journey
– Invest in retail
– Keep educating all stakeholders
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Speed
• Freeview FV
– 2016 big year for mobile content consumption
• Lots of noise and competition
– Data plans and telco arrangements improve
– Enable live streaming for all broadcasters
– Technically ‘simple’ to get to launch
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Brand Consolidation
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Brand Consolidation
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Unity
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• Fierce Competitors
• Common and unique priorities
Unity
• All have a seat at the table
– Identify common problems and priorities
• Engage all stakeholders
– comprehensive communication, collaboration
and ownership of products
• Deliver value
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Unity
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What’s next?
• What’s not next!
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Freeview’s mission is to deliver free-to-air
content to all Australians where, when and
on whatever device they choose.
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Questions?
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