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Local Search & Mobile 2012
Presented by:Michael Dorausch, DC
@chiropractic
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#reachoutReach out to desktop shoppers and on the go mobile
users.
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#howto• identify web/mobile savvy consumers.• motivate & reward those consumers.• determine what mobile devices are used to locate
businesses.• improve odds of being there when people are searching
via mobile.
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Q: When seeking a new local Primary
Doctor, would you be more likely to search
via desktop or mobile?
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Q: When seeking a new local Primary
Doctor, would you be more likely to search
via desktop or mobile?
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#desktop
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#desktop
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#mobile
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#mobile
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#identifySmall businesses will benefit from training employees to
ask mobile search related questions.
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#incentifyMotivate, reward, and provide incentives to those mobile
savvy consumers with compliments, contests, prizes, and givaways.
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Reviews
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Reviews
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#monorail
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Q: What model mobile phone do you
have and who provides the default
map app on it?
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Q: What model mobile phone do you
have and who provides the default
map app on it?
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Q: What model mobile phone do you
have and who provides the default
map app on it?
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#mapsMap your opportunities.
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#maps• Casinos• Lodging• Shopping• Directions
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#maps• Casinos• Lodging• Shopping• Directions
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#get-it-nowIf the search query originates from
mobile, best (quality) may lose to nearby (location).
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Q: When searching for pizza from your mobile, do you seek best or closest?
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Q: When searching for pizza from your mobile, do you seek best or closest?
• @lyndseo: Closest pizza place name that I recognize
• Closest=location• Recognize=branding• Location + brand = FTW!
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Location+Branding+Trust
• closest=location• recognize=branding• reviews=trust• Must have 2 of 3 to Win!• 3 of 3 Wins BIG!
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#summary• Not every search is suited for mobile (ie: Doctors)• Use mobile for location based choices (how far do I want
to walk/drive?)• Our responsibility to improve search results• Google does it• Ask for help from customers• Don’t obsess on the cool stuff
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#mobile
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#mobile
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#mobile
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Get Connected• @chiropractic• [email protected]• http://michaeldorausch.com/• http://planetchiropractic.com/