Download - Local search powerpoint
Getting the most out of your marketing budgets. We position
your business in front of new customers looking for you!
Think back to the last time you were SEARCHING
for something on line, and you Googled it.
She is looking for a Dentist in North Las Vegas
In 2010 Google stated 20% or 2.8 Billion Searches per Month are Local Searches and
growing daily.
Below is the Google Results for the lady’s search for
Dentists in North Las Vegas
Sponsored Ads Organic Listings Places Map
These show at the
top and along the
right hand side of
the results pages.
These show
immediately under
the sponsored ads
on the top of the
page, and take most
of the page.
The listings with the
Red Places Pin in
the organic listings
are shown on the
Map at the top right
of the page.
The Three Basic Areas of a Search Result
Sponsored Ads
Sponsored Ads
Organic Listings
Places Map
Places Map
The way to get your business into the sponsored ads is to “Pay-
Per-Click”. This is a quick and effective way to get your business
on the front page. Beware, it can get very expensive. Setting up
the proper campaign can be very effective.
We are going to continue using the Dentists in North Las Vegas Keyword.
For the above keywords there are a total of 120,050searches monthly.
#1 Position for all keywords with a 55% click Rate is
66,027.5 Clicks to the site. This is where your website
becomes your best sales person, and gets the prospect
to call and set an appointment.
Conversion rate of 10% 6602.75
Conversion rate of 5% 3301.375
Conversion rate of 2% 1320.55
Conversion rate of 1% 660.275
Would you like 660 QUALIFIED potential clients going to your site monthly?
Can the marketing efforts match up to Internet Marketing
1. Completely Track-able
2. Laser targeted
3. Measureable and scale-able
4. Builds equity in website, and business
5. Conventional methods of marketing are now all but obsolete
A. Direct Mail – Expensive, and where does it end up?
B. Television – Expensive, and Tivo has changed that game.
C. Newspaper – Readership on steep decline, costs rising.
Does your current marketing efforts hit the mark? Do you know what your ROI is on your marketing? Knowing what works and doesn’t
work can save you bottom line dollars!!Half of my advertising works and half of it
doesn’t. If I only knew which half.John Wanamaker