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Location-Based Services: Time for a Privacy Check-In
Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director
ACLU of Northern Californiadotrights.org/LBS
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Why Should Your BusinessCare About Privacy?
•Satisfy Consumer Demands
•Keep Business Partners Happy
•Avoid Expensive Lawsuits
•Generate Positive Press and Build Brand
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Your Business Should Care Because Your Users Care
•80% of global consumers are concerned about unauthorized access to their personal information.
•55% of people using LBS are concerned about loss of privacy.
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Stone Age Laws Don’t Work with Digital Age Businesses
•2004: Facebook launched
•1998: Google founded
•1994: Yahoo & Amazon founded
•1990: World Wide Web created
•1986: Electronic Communications Privacy Act
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New Technology and Old Laws Yields Unpredictable Results
•Can law enforcement use GPS to track location without a search warrant?
•Can law enforcement demand location records from cell carriers and LBS without a warrant?
•What are the legal requirements for your next product?
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Location Information is Valuable… and Sensitive
“A person who knows all of another’s travels can deduce whether he is a weekly church-goer, a heavy drinker, a
regular at the gym, an unfaithful husband, an outpatient receiving medical treatment, an associate of particular
individuals or political groups—and not just one such fact about a person, but all such facts.”
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Learn from the Good Steps and Missteps of Others
•Keep Users Informed
•Protect Users While Gathering Data
•Safeguard User Data From Demands
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Next Steps
•Best Practices for Businesses• Baking Privacy into Business Development
• Technical Measures to Protect Privacy
•Updated Privacy Legislation• Warrant Requirement for Location Data
• Audit and Oversight of Demands for Information
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Location Based Services: Time for a Privacy Check- In
dotrights.org/LBS
Privacy & Free Speech: It’s Good for Business
dotrights.org/business/primer
Facebook: facebook.com/dotRightsTwitter: @dotrights
Nicole A. Ozer, Esq.Technology and Civil Liberties Policy Director
ACLU of Northern California