Download - Location services and mobility
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LOCATION BASED SERVICES AND MOBILITY
Prepared By:
Nishant Adlakhawww.nishantadlakha.comTwitter : @nishantadlakha
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We all love mobile
Is the greatest relationship you have on a daily basis
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We all love mobile
Is the greatest relationship you have on a daily basis
It knows your passwords
![Page 4: Location services and mobility](https://reader035.vdocument.in/reader035/viewer/2022062707/55858157d8b42abb148b49e9/html5/thumbnails/4.jpg)
We all love mobile
Is the greatest relationship you have on a daily basis
It knows your passwords
You’re together for 16+ hours per day
![Page 5: Location services and mobility](https://reader035.vdocument.in/reader035/viewer/2022062707/55858157d8b42abb148b49e9/html5/thumbnails/5.jpg)
We all love mobile
Is the greatest relationship you have on a daily basis
It knows your passwords
You’re together for 16+ hours per day
You look at it 150 times per day
![Page 6: Location services and mobility](https://reader035.vdocument.in/reader035/viewer/2022062707/55858157d8b42abb148b49e9/html5/thumbnails/6.jpg)
We all love mobile
Is the greatest relationship you have on a daily basis
It knows your passwords
You’re together for 16+ hours per day
You look at it 150 times per day
It knows your favorite things
![Page 7: Location services and mobility](https://reader035.vdocument.in/reader035/viewer/2022062707/55858157d8b42abb148b49e9/html5/thumbnails/7.jpg)
We all love mobile
Is the greatest relationship you have on a daily basis
It knows your passwords
You’re together for 16+ hours per day
You look at it 150 times per day
It knows your favorite thingsIt knows where you like to eat
![Page 8: Location services and mobility](https://reader035.vdocument.in/reader035/viewer/2022062707/55858157d8b42abb148b49e9/html5/thumbnails/8.jpg)
We all love mobile
Is the greatest relationship you have on a daily basis
It knows your passwords
You’re together for 16+ hours per day
You look at it 150 times per day
It knows your favorite thingsIt knows where you like to eat
You play with it while watching TV
![Page 9: Location services and mobility](https://reader035.vdocument.in/reader035/viewer/2022062707/55858157d8b42abb148b49e9/html5/thumbnails/9.jpg)
We all love mobile
Is the greatest relationship you have on a daily basis
It knows your passwords
You’re together for 16+ hours per day
You look at it 150 times per day
It knows your favorite thingsIt knows where you like to eat
You play with it while watching TV
It is your best friend
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Mobile Apps
With mobile apps, we have become more informed, more knowledgeable and more in control of our daily lives
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Shopping habits andconsumer expectations arechanging quickly
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While there is a slow down in offline retail
Source : http://online.wsj.com/news/articles/SB10001424052702304419104579325100372435802
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Digital sales are growing at the expense of offline sales.
Source : http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
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This Change brings an Opportunity for us
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Many companies are trying to tap the omnipresence of Mobile devices to deliver the best experience and gain maximum profits
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Many companies are trying to tap the omnipresence of Mobile devices to deliver the best experience and gain maximum profitsApple is one of those with its latest product,
iBeacon
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iBeacon
iBeacons are tiny, battery-powered devices that can be used to exactly locate a smartphone app user in a very precise physical location using Bluetooth (not NFC)
A single beacon costs around $30/£20/€22.
It enables your phone to do things when you are close to a specific location
Like alerts, notifications etc.
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How to use it ?
You place a beacon near the front door of your store. This beacon’s ID number is known by an app you have produced for your chain of stores.
When someone who has downloaded your app is nearby, a message can be shown on their smartphone’s lock-screen, similar to an incoming text message. This message can say something as simple as ‘20% off, if you visit in the next 20 minutes.’
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Where to use it ?
Retail Stores (Big Bazaar and Easy Day)
Airports Hotels ( Oberoi, Leela) FMCG & sales promotions Entertainment
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How does it help ?
Knowing a user in a nearby location, the marketers can provide them with their latest offers ( everything is M2M communication here !)
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How does it help ?
Knowing a user in a nearby location, the marketers can provide them with their latest offers ( everything is M2M communication here !)For example : Marketers might want to pull a
nearby user with an incentive offer A retail company might make its
campaigning more effective
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There are many ways in which marketers can use beacons in a highly effective and relevant way
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How does it help ?
This is Right Information at Right Time
Converting rates are very high
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But there are apps that determine my position…
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But there are apps that determine my position… They are not precise location is determined by a
combination of GPS, Wi-Fi and Cell carrier.
Foursquare determines my position, 70ft away from the actual
You can get the building location, but not the exact location
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But there are apps that determine my position… They are not precise location is determined by a
combination of GPS, Wi-Fi and Cell carrier.
Foursquare determines my position, 70ft away from the actual
You can get the building location, but not the exact locationThis is where iBeacons have an edge
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iBeacons in US
Apple has rolled out iBeacon to all of it’s 250+ US stores.
If you go to a physical Apple Store in US, you can experience this
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How companies will be benefitted While passing by on a road, if you come closer to their
store, they will send you a notification Show you what’s possible with the combination of the
mobile app and the physical store
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Specific Location
Once you’re in the store, specific areas will trigger notifications:
specials, new products, or anything else they’d like to highlight about the area you’re in.
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How new players will be benefitted ?
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How new players will be benefitted ? iBeacons primarily created for iOS,
have much more scope in Android and Windows as well
Not many companies are into this Radius Networks, Qualcomm and
PayPal are creating their own version of iBeacons for Android
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How Headstrong will be benefitted ? iBeacons primarily created for iOS, have
much more scope in Android and Windows as well
Not many companies are into this Radius Networks, Qualcomm and PayPal
are creating their own version of iBeacons for Android
New Players may take an Early Movers lead and can leverage on its broad resources and create something similar to iBeacons
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Opportunities
iBeacons Analytics Cloud Big Data
Mix these four and create a product that will rule the market.
The market is new and has a lot of opportunities and there are ample areas to explore like : FMCG, Hotels, Sports, Banking etc.
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Resources
Mashable (http://mashable.com/2014/02/05/apple-ibeacon-shop/)
Apple (apple.com)
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THANKS