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Looking for solutions in climate change communicationsMichelle Kovacevic
Editor, ForestsClimateChange.orgTwitter: @kovamic
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Doomsday images = climate change
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From Center for Research on Environmental Decisions
People think climate change is “tomorrow’s
problem”
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Outline
• The Messages• The Models• The Media
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“Indonesia Still at High Risk of Catastrophic Fires”
Why doesn’t the forestry sector use more positive images to inspire action?
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Lots of information and ideas…but it is scattered all over
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Need to invest our energies in pathways towards solutions
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Illustration by Frits Ahlefeldt (Hiking Artist)
Solutions = interesting (and sometimes weird) ideas
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Consider the needs and preferences of your audience
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Policy-orientated research: breaking down problems and suggesting tailored solutions
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Don’t mention “climate change” but conservation, energy efficiency…
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ForestsClimateChange.orgSynthesizing information on forests & climate issues
Follow us! @forestsCC
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People who feel isolated do not take action on climate change-BBC Media Action’s Climate Asia study
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Build communities through events and conferences
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Root communication campaigns in peoples’ values
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Capacity building and training goes a long way
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Need to focus on how to fix what is broken
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News headline 6 months after fires : “Indonesia Still at High Risk of Catastrophic Fires”
We shouldn’t ignore the problem, but should we allow it to continue framing the debate?
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