Download - L'oreal because " I am worth it"
PORTFOLIOS
HOW DID L’OREAL ACHIEVED ALL THIS ??
CONTINUOUS INNOVATIONACQUIRING LOCAL BEAUTY COMPANIES PRODUCT
ADAPTATION
STRONG
MESSAGEEFFECTIVE MASS
COMMUNICATION
STRONG MESSAGE
“Because you are worth it”
Supported by 35 diverse international ambassadors
Spread the message of RESPECT and RECOGNITION for women
Written at time when idea of Feminism was at its peak
CONTINUOUS INNOVATION
Invest significant money and time in its R&D centres
Spends 3.5% of annual sales on R&D
Obs
erve
s co
nsum
ers
acro
ss th
e
glob
e to
dee
ply
unde
rsta
nd
thei
r be
auty
nee
ds
PRODUCT ADAPTATION
UNIVERSAL CONSUMER VALUES
Elseve Total Repair 5
Wondercurl Mascara
Oil & Sweat Control
Blemish Balm
Colour Naturals
SMART ACQUISITION
Deciding how to enter the Global
MarketAcquisition
Strong local brands can tap into
consumer sentiments in a way international
brands may find difficult
Bec
ause Companies choose
to acquire local brands
for their brand portfolio
Refers to
EFFECTIVE MASS
COMMUNICATION
ADVERTISEMENTS
SALES AND PROMOTIONS
EVENTS & EXPERIENCES
PR & PUBLICITY
Aishwarya Rai Bachchan Endorsing for L’Oreal
FOR
2
SUSTAIN
LEADERSHIP
1. L’Oreal has great opportunity if it increases its e-commerce sales.
2. L’Oreal can launch more organic products as health consciousness is increasing .
DISCLAIMERCreated by Aditya Todi, DTU, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.
(See www.IIMInternship.com)