Download - Lorraine Gunnette Portfolio
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Lorraine Gunnette Portfolio
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Table of Contents Print Ads Online Ads Direct Mail Dimensional Mailings Customized Marketing Materials Collateral Materials Trade Show Materials
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Print Ads
Print ad that ran in the SHRM (Society of Human Resource Management) Annual Conference Daily Show magazine.
Circulation: 15,000
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Print Ads
Print ad currently running in HR Professional Magazines.
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Online Ads
Online ads running on HR Professional Media sites.
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Direct Mail – Broker Mailing
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Postcard sent to increase the number of brokers who offer Pet Insurance as part of their portfolio.
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Direct Mail – Pre-Show Postcard
Pre-show postcard sent to attendees of HR Professionals trade shows.
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Dimensional Mailings – Pop-Up Card
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Pop-card sent to existing accounts announcing our new National Account Executives.
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Dimensional Mailing – Dog Toy Mailing
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Dog toy that was sent to large company attendees of a major HR trade show. Purpose of piece was to get past gatekeepers and to decision makers in large companies.
Response rate: 20%
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Dimensional Mailing – Tiffany Reception
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Invitation to reception in our trade show booth. Recipient was invited to come to our booth, fill out a survey and they would receive a Tiffany keychain.
Response rate: 27%
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Dimensional Mailing – Penny Postcard
Postcard included with every Welcome Kit sent to new groups. Card has a link to a web survey that asks the new group about their on-boarding experience.
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Customized Marketing Pieces
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Advocacy
Coupon create to run in a coupon booklet distributed all 500,000 McDonald employees.
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Collateral Materials – Brochures
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Employee Brochure – that explains the different policies available.
CareGuard Brochures – Explains additional wellness coverage available.
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Trade Show – Booth Graphics
Booth graphic for SHRM (Society of Human Resource Management) trade show.
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Trade Show – Booth Graphics