PARTNER STORY
OPPORTUNITY
Lotte Cinema World Tower wanted a,
groundbreaking, unmatched and immersive
cinema experience, featuring DCI-compliant,
4K resolution, and a significantly brighter
picture than projector-based alternatives.
SOLUTION
Samsung and HARMAN delivered the
Samsung Onxy Cinema LED Screen and JBL
surround audio system, featuring a 34 feet
wide screen that delivers a stunning HDR
picture, infinite contrast, and 4K resolution,
with brightness nearly 10 times greater
than typical projectors. The sound system
includes JBL loudspeakers and subwoofers,
BSS networked audio and Crown amplifiers.
LOTTE CINEMA WORLD TOWER, SOUTH KOREA
Samsung and HARMAN partnered to deliver a groundbreaking cinema experience at
Lotte Cinema World Tower, installing the Samsung Onxy Cinema LED Screen and JBL
Sculpted Surround™ audio system.
The first DCI-compliant cinema LED screen and stretching nearly 34 feet wide, the
Samsung Onyx Cinema LED screen was installed in Lotte's SUPER S theater, delivering
stunning HDR picture quality, true black colors, infinite contrast, and ultra-sharp 4K
resolution, with peak brightness levels nearly 10 times greater than projector-based
alternatives. The Onyx screen features a state-of-the-art JBL Sculpted Surround sound
system, which delivers immersive, high-impact sound and consistent wall-to-wall
coverage.
This integration enhances the listener experience while expanding the audio "sweet
spot" within the theater, ensuring that all attendees can enjoy the same exceptional
audio presentation regardless of seat location. Audio integrator Kinoton Korea assisted
Samsung and HARMAN Professional Solutions at the Lotte Cinema World Tower
installation, providing valuable expertise in deploying and configuring the JBL
audio system.
"The Samsung Onyx Cinema LED display in Lotte Cinema SUPER S sets a new standard
for the cinema industry in terms of accurate color reproduction and dynamic picture
quality," said Chris Bae, CEO, Kinoton Korea. "Traditional projections screens are
acoustically transparent, allowing the front speakers to be located directly behind the
screen. JBL specially tuned the custom Sculpted Surround system speakers to produce
a phantom center image that appears to originate from behind the screen, despite
the speakers being suspended overhead. The combination of Samsung and HARMAN
solutions produces an unparalleled cinematic experience for every seat in the theater."
“ The combination of Samsung
and HARMAN solutions produces
an unparalleled cinematic
experience for every seat in
the theater.”
CINEMA
Perfectly integrated with an innovative all-HARMAN audio solution that incorporates
the best of Crown amplifiers, BSS signal processing, and JBL Professional's exclusive
Sculpted Surround technology, the Onyx Sound reproduces today's dynamic soundtracks
with stunning clarity and detail. The sound system at Lotte Cinema World Tower is
comprised of an array of JBL cinema speakers suspended around and above the
Samsung Onyx screen, including three JBL 3733 screen array loudspeakers, 12 JBL
9300 cinema surround loudspeakers, two JBL 9350 high impact cinema surround
loudspeakers, and four JBL 5628 dual 18" cinema subwoofers. Processing is provided by
a BSS networked audio system, and the entire system is powered by four Crown
DCi 4|1250 amplifiers.
"HARMAN Professional cinema audio solutions are renowned for their exceptional
performance in movie theaters worldwide, and although we have been involved in this
space for a long time, the SUPER S theater stands out for several reasons," said Ramesh
Jayaraman, VP & GM of HARMAN Professional Solutions, APAC. "Not only is it a perfect
example of how we complement Samsung's cutting-edge video technology, it showcases
HARMAN's ability to provide a world-class audio experience for a totally new type of
screen and cinema environment. We want to thank Kinoton Korea for their expertise and
excellent customer service during the installation, ensuring an unparalleled audiovisual
experience for audiences. This is just the beginning of many exciting opportunities as we
enter into the next generation of theater design."
Since the Lotte World Cinema Tower installation, the project was honored with the
prestigious Special Achievement Award from CineAsia. Samsung and HARMAN have
also installed Onyx Screens and JBL Sculpted Surround systems at Major Cineplex Siam
Paragon in Thailand, Wanda Cinemas Wujiaochang Theater in Shanghai, China, Lotte
Cinema Centum City in Busan, South Korea, Arena Cinemas Sihlcity Theater in Zurich,
Switzerland, and Pacific Theatres Winnetka in Los Angeles, California.
“HARMAN Professional
cinema audio solutions
are renowned for their
exceptional performance in
movie theaters worldwide,
and although we have been
involved in this space for a
long time, the SUPER S
theater stands out for
several reasons. Not only is
it a perfect example of how
we complement Samsung's
cutting-edge video
technology, it showcases
HARMAN's ability to
provide a world-class audio
experience for a totally new
type of screen and cinema
environment.”
© 2018 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Inf inity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specif ications and appearance are subject to change without notice.
ABOUT HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for
automakers, consumers, and enterprises worldwide, including connected car systems,
audio and visual products, enterprise automation solutions; and services supporting the
Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®,
Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and
the entertainment venues where they perform around the world. More than 50 million
automobiles on the road today are equipped with HARMAN audio and connected car
systems. Our software services power billions of mobile devices and systems that are
connected, integrated and secure across all platforms, from work and home to car and
mobile. HARMAN has a workforce of approximately 30,000 people across the Americas,
Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of
Samsung Electronics Co., Ltd.
CONTACT
For PR Inquiries:
David Glaubke
Director, Public Relations
HARMAN Professional Solutions
+1 (818) 895-3464 Office
+1 (818) 470-7322 Mobile
FOR APAC
RV Ramachandran
Marketing Director - Asia Pacific
HARMAN Professional Solutions
108 Pasir Panjang Road
#02-08 Golden Agri Plaza
Singapore 118535
TEL No: +65-6870-5000
DID No: +65-6870-5092
Mobile: +65-9146-2464
Email: [email protected]
“ The Samsung Onyx Cinema
LED display in Lotte Cinema
SUPER S sets a new standard for
the cinema industry in terms of
accurate color reproduction and
dynamic picture quality.”
PRODUCTS USED
CROWN DCI 4|1250 AMPLIFIERS
BSS NETWORKED AUDIO SOLUTION
JBL 9300 CINEMA SURROUND LOUDSPEAKERS
JBL 3733 THREE-WAY SCREEN ARRAY CINEMA LOUDSPEAKERS
JBL 9350 HIGH IMPACT CINEMA SURROUND LOUDSPEAKERS
JBL 5628 DIA; 18" CINEMA SUBWOOFER
SAMSUNG ONYX LED CINEMA SCREEN