Download - LoveLive US Creds Sept 2013
LoveLive – Channeling Music
LoveLive – Channeling Music
LoveLive – Channeling Music
Hello there. We are LoveLive.
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LoveLive – Channeling Music
What we do
We are a music media company. We channel music to connect you with a global audience.
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LoveLive – Channeling Music
LoveLive – Channeling Music
(In America, you may have known us as Show Cobra.) Here’s the latest:
In June 2013, LoveLive acquired Show Cobra, harnessing their expertise and remarkable talent to help cement LoveLive’s American expansion. Show Cobra and LoveLive will continue to act as music specialists, ceaselessly guiding our clients and partners to discover many, many ways to rock. Show Cobra founder Jason Ross now serves as President, LoveLive US.
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LoveLive – Channeling Music 5
LoveLive – Channeling Music
How we channel music
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We Think. We Do. We Share.
Strategy. Curation. Creative. Commercial.
LoveLive – Channeling Music
How we channel music
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We Think. We Do. We Share.
Rights. Technology. Production. Talent.
LoveLive – Channeling Music
How we channel music
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We Think. We Do. We Share. Distribution.
Social. Platforms. Channels.
LoveLive – Channeling Music
Case studies
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LoveLive – Channeling Music
Case studies
Annually transporting a global audience to Austin for SXSW Music We thought:
Whether it's building pop-up broadcast studios, recording must-see concerts, or linking clients with hand-picked talent for on-location events, LoveLive channels years of experience on the ground in Austin into programming that teleports music enthusiasts into the joyful noise of SXSW.
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LoveLive – Channeling Music
Case studies
Annually transporting a global audience to Austin for SXSW Music We did:
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Strategy, Curation, Creative, Commercial, Talent, Production, Technology, Rights, Platforms, Channels
LoveLive – Channeling Music
Case studies
Annually transporting a global audience to Austin for SXSW Music We shared:
Events Artists
100+ 50+ Hours of content RSVPs to our events
500 30,000 12
LoveLive – Channeling Music
Case studies
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LoveLive – Channeling Music
Case studies
Driving engagement on Vevo We thought:
LoveLive collaborated with Vevo Originals to develop a series of short, cinema-quality documentaries entitled ‘Music Is My Sport’ that offered an intimate look into the intersection of athleticism and musicianship.
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LoveLive – Channeling Music
Case studies
Driving engagement on Vevo We did:
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Creative, Curation, Production, Talent
LoveLive – Channeling Music
Case studies
Driving engagement on Vevo We shared:
YouTube views for YouTube views 50 Cent for Ne-Yo
5,300,000 2,500,000 Earned Media Musicians at the views in 3 days top of their game
3,000,000 2 16
LoveLive – Channeling Music
Case studies
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Shifting Ford’s brand favorability
LoveLive – Channeling Music
Case studies
Shifting Ford’s brand favorability We thought:
LoveLive developed an enduring and creative platform series entitled ‘Bands In Transit’ providing Ford a viable entry into music. This delivered against the core brand objectives of shifting favorability, perception and audience engagement.
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LoveLive – Channeling Music
Case studies
Shifting Ford’s brand favorability We did:
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Strategy, Curation, Commercial, Creative, Rights, Production, Talent, Social, Channel, Platforms, Distribution
LoveLive – Channeling Music
Case studies
Shifting Ford’s brand favorability We shared:
YouTube views OTS
6,900,000 351,000,000 Facebook conversion rate Uplift in brand favorability
28% 1% = 2,4% increase in UK market share
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LoveLive – Channeling Music
Case studies
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Capturing the global Rihanna 777 Tour
LoveLive – Channeling Music
Case studies
Capturing the global Rihanna 777 Tour We thought:
LoveLive worked alongside Roc Nation to produce and execute the ultimate all access pass to one of the most talked about tours in recent years, creating a Fox TV documentary special, worldwide live stream, and Rihanna’s most recent commercial DVD release, Rihanna 777.
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LoveLive – Channeling Music
Case studies
Capturing the global Rihanna 777 Tour We did:
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Strategy, Creative, Rights, Production, Talent, Social, Channel, Platforms, Distribution
LoveLive – Channeling Music
Case studies
Capturing the global Rihanna 777 Tour We shared:
Views of the live London Minutes of documentary show within 24 hours broadcast on primetime Fox TV
1,000,000+ 44 Hours of footage watched Concurrent views
300 80,000
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LoveLive – Channeling Music
Case studies
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The Most Digital BRITs Ever
LoveLive – Channeling Music
Case studies
The Most Digital BRITs Ever We thought:
LoveLive extended the lifecycle of Britain’s most illustrious music ceremony, The BRIT Awards, growing global recognition and driving commercial value of their online presence by combining upgraded digital assets with fresh content creation and distribution.
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LoveLive – Channeling Music
Case studies
The Most Digital BRITs Ever We did:
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Strategy, Creative, Curation, Commercial, Production, Technology, Talent, Social, Channel, Platforms, Distribution
LoveLive – Channeling Music
Case studies
The Most Digital BRITs Ever We shared:
YouTube views (0.8m in one day) YouTube new subscribers
30,000,000 88,000 Retweets of all time Engagement rate on Twitter
Top 10 78% 1.5m tweets in 3 hours
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LoveLive – Channeling Music
Case studies
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LoveLive – Channeling Music
Case studies
Bringing a static campaign to life for Heineken Light We thought:
LoveLive crafted unforgettable content from pop-up shows atop Heineken Light billboards by TV on the Radio and Broken Social Scene, turning eager audiences — thousands in person, millions online — onto Heineken Light’s “Occasionally Perfect” campaign.
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LoveLive – Channeling Music
Case studies
Bringing a static campaign to life for Heineken Light We did:
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Strategy, Curation, Creative, Production, Talent
LoveLive – Channeling Music
Case studies
Bringing a static campaign to life for Heineken Light We shared:
Views overnight Views to date
1,000,000 2,000,000 Attended each pop-up gig Off-air coverage NYC, Chicago
1000+
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Ad Week + Creativity Online
LoveLive – Channeling Music
Case studies
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LoveLive – Channeling Music
Case studies
Building Converse its own custom outdoor festival
We thought:
Teaming with our partners at The Bowery Presents, LoveLive produced Converse's City Carnage, a two-day outdoor concert event on a New York City pier, handling everything from bars and bathrooms to an HD live stream of each day’s show, with headline sets from Sleigh Bells and The Kills.
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LoveLive – Channeling Music
Case studies
Building Converse its own custom outdoor festival
We did:
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Creative, Rights, Platforms, Channels, Events, Curation, Strategy, Technology
LoveLive – Channeling Music
Case studies
Building Converse its own custom outdoor festival
We shared:
Fans in attendance VIPs in attendance
6,000 900 Hours of live broadcast Stream + rebroadcast views
8+ 120,000
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LoveLive – Channeling Music
Our clients
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LoveLive – Channeling Music
Our partners
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LoveLive – Channeling Music
Why we do what we do
We love music and technology.
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Andrew Mendoza Non-Exec Director
Former Media Partner at OC&C Strategy Consultants, Partner at Andersen Consulting/Accenture
Andy Heath Non-Exec Director
Founding Chairman of UK Music, board of PRS, Managing Director of Beggars Group
David Ladik General Manager, US
Formerly at Pitchfork, MTV, AMC
David Mansfield Chairman
Former CEO of Capital Radio, Chairman of RAJAR
Jason Ross President, US
Founder Show Cobra, NX Digital, SC Events
Kate Susman SVP of Programming & Development, US
Formerly of Embassy Row, a Sony Pictures company
Kenny Cavey Director
Recent project credits include BRIT Awards 2013, Latitude Festival 2013
Kevin Molloy Head of Production
Formerly of Turner Broadcasting
Nicholas Abbott Director
Recent project credits include Rihanna, Wireless Festival 2013, Robert Plant
Paul Watkins FD
Formerly Perform Group
Richard Cohen CEO
Formerly at Perform Group, Framestore CFC and Image.Net
Sam Jones COO
Formerly Perform Group, Warner Music, Kyte and Xtaster
Simon Lane Director
Recent project credits include Savages, Jamie Cullum, Bastille
Tim Dellow Creative Director
Co-founder Transgressive
Toby L Creative Director
Co-founder Transgressive, Founder Rockfeedback
Will McGillivray Head of Content & Programming
Formerly Channel Manager at MTV
LoveLive – Channeling Music
That’s all folks
Thank you.
Get in touch:
Jason Ross David Ladik Kate Susman [email protected] [email protected] [email protected] +1 718 530 1806 +1 718 732 7048 +1 718 530 6714
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