Download - LParente Auto Motorsport Show Concepts
March 2015
LEO PARENTE / Media
CONCEPTS OUTLINE – Video and Programming Creative Ideas The next level of Automotive / Motorsport programming for Broadcast and Digital Media.
INTRODUCTION
Here is A MENU OF CREATIVE CONCEPT IDEAS for Automotive / Motorsport Programming we would like to
produce - INSIDER LOOKS at the SPORT, BUSINESS, MARKETING, CARS, PERSONALITIES, and PROCESSES.
Real Stories of the Auto and Racing Industries from FTW! to WTF?.
Most Insightful Interviews with each Guest sharing ‘5 Keys To Success’.
Unique Auto / Motorsport Experiences that teach and inspire, as well as entertain.
Conversations WITH the Audience - Sharing what they want to see, answering the question they have.
WHAT WE’VE DONE, TO DATE
Over the past 2 years, our ‘message of authenticity’ has built for me a credible fan-following and a unique /
respected reputation within the industries - Auto, Motorsport, Media.
The Work - Attracts an audience in the Millions, retains their Attention, generates Engagement.
149 /SHAKEDOWN shows - https://www.youtube.com/playlist?list=PL84C1DBD7EF2CD3DE
Big Events - http://tinyurl.com/shakedown-nurburgring / http://tinyurl.com/shakedown-spa
Big Insights - https://www.youtube.com/watch?v=PzRoKW7LHz8
Big Interviews - https://www.youtube.com/watch?v=bjPUWcAd2Ko
Big Autos - https://www.youtube.com/watch?v=OTdlpAruU0k
Big Drives - https://www.youtube.com/watch?v=llc8PLqBUeE
Plus, Web Publishing - http://shakedown.kinja.com/
Plus, Endorsements - https://www.youtube.com/watch?v=5a44Iegne7U [LParente starts at 0:55 seconds]
But, it goes all the way back to the 1990’s doing syndicated TV shows for Toyota Motorsport.
The Work - Writing, Hosting, Live-Event Announcing, Conducting Interviews, Visiting Destinations, Driving Cars,
Providing Industry Comment / Analysis, and more…… delivers ‘Audience’ -
#1 show reaching +800K viewers, Top 5 shows averaging +400K views, Top 10 - 300K avg., Top 50 - 110K.
Best Male / Female audience mix on /DRIVE - 12% Female [vs 5% avg. for the other 7 hosts].
Over 70% Viewership Retention - Among the best on /DRIVE, 3 times > than YouTube average.
STYLE, TONE, VIBE
Authentic, Honest, Informed. Serious, but not dramatic. And definitely not so serious to forget this is Fun!
Unique programming. NOT the same, typical car shows that currently populate the media.
BACKSTORY
As PDCA Inc. - www.pdcamarketing.com - Leo Parente creates / sells Corporate Strategies and Partnerships, with
over 25 yrs. experience in Automotive and Motorsport. PDCA has delivered over $350MM in business / marketing
value, bought / sold / developed Branded Content [for Auto OEMs and others] AND created / produced Video /
Broadcast Programming since 1993 [Toyota TV - 1993-95 / YouTube.com/DRIVE and Fast Lane Daily - 2010-14].
Leo is also a graduate and continuing student of Presentation, Voice, and Performance training.
CONCEPTS - LEO PARENTE PROGRAMMING [Broadcast and / or Video]
CUSTOM CONTENT / BRANDED ENTERTAINMENT – Authentic / true to the audience and brand partner.
LATE NIGHT, LATE BRAKE / BREAK WITH LEO PARENTE – “The Tonight Show meets ‘Adult Swim’ meets
‘Stewart / Colbert / Oliver’ meets ‘The Herd’ meets Auto / Motorsport”. Inspired by /SHAKEDOWN /DRIVE,
where viewers loved the ‘truthiness’ beyond the typical motorsport PR spin, wanted someone to ‘call BS’
when it exists, and make you think just a bit more, “Late Night, Late Brake / Break” will be unique.
- A fresh take and abstract vibe on Auto / Motorsport News, with Honest Interviews, Unfiltered Opinion,
Video Clips to engage the audience, and Authentic Attitude to pull it all together.
- Plus, Special Segments and Interactive Surprises to keep it socially active.
EMBEDDED INSIDE THE BEST RACING TEAM[S] – ‘Hard Knocks‘ [the HBO show] meets ‘Grand Prix’ [the
film]. A Racing Team is a complete case study of EVERY skill needed in sport, business, and life - Teamwork,
Personalities, Financial, Marketing, Task Mgt., Stress Mgt., Performance Mgt., Problem-solving, etc. [We
have direct contact with all the big teams – Penske, Andretti, Rahal, Hendrick, etc., and the OEM teams].
HOW IT’S REALLY MADE – The people, processes, and reality of the Auto Industry beyond the PR. Using
the launch of an OEM’s next new vehicle, this is a ‘behind-the-scenes’ inside look at the actions / people
that make a new car happen. Showing Technical, [‘Mad Men’] Marketing, Team Decision-Making, and
Dealer / Customer interplay that brings a car to life. [Have all the OEM contacts, was an OEM Exec.].
THE GLAMOURISTS OF AUTO AND RACING – Inside the Lifestyles of the Best; the Leaders of the Business
and the Sport. In both the Auto Industry and Auto Racing, personality profiles and their elite activities are
shown. Journeys of elegance, aspiration, and envy via lifestyle events, destinations, and the assets they
own. OEM execs and racing greats get the profiled [Have direct contact and access].
SPORTS VS RACING COMPARISONS – The similarities / differences between ‘Real’ Sports and Motorsport.
Sports fans think auto racing is different from their stick and ball sports? NO! Speed, Accuracy, Strategy,
Teamwork, the Equipment, etc. all have parallels, eg; The eye, hand, reaction time hitting a baseball aligns
with hitting an race track corner apex at 150mph, etc., etc. [Have access to the science and academics].
BEST CARS, ROAD AND RACE – The cars we love, the ones that changed the world. The well-known AND
hidden gems that influenced the world, not just the auto universe - Game-changers of style / fashion,
technology, lifestyles, daily habits. Shows can be focused either by-car, or by-OEM.
BIG INTERVIEWS – Insightful sit-downs with the best in auto and motorsport. 5 Keys To Success questions.
A ‘Leo’ strength - Popular with viewers, appreciated by the guests for the conversational tone.
THAT WAS THEN / THIS IS NOW – A comparison of auto and motorsport history as it aligns with current
activities. How cars and racing evolve. BUT, how nothing is really new and history DOES repeat.
HOW TO REALLY RACE – Follow Leo Parente as he returns to racing. With the help of expert instructors
and professional drivers, Leo teaches you everything you need to know to drive a racecar and compete in
auto racing. If you want to be a racer or just a more informed fan, this show tells you what really happens
in the race car [The evolution of the popular /ShakeDown University series on /DRIVE].
LEO PARENTE RANTS – Opinions, observations, thoughts, insights, compliments, criticisms, AND calls for
viewer comment on real topics…... that may be controversial, but are certainly worthy of discussion.
UPDATE TO THE CURRENT ‘DESK AND FIELD’ REPORTING FORMAT – But, with evolved big enhancements.
PLUS, MANY MORE CONCEPTS / PROGRAMMING IDEAS THAT CAN BE CO-CREATED / CO-DEVELOPED.
SUMMARY
These are but a few concept examples that will attract / retain audiences.
Our production team is poised.
We have Marketing and Promotion Plans outlined. We seek partners to complement our investments -
To support Production and Marketing activation.
To create the right Distribution opportunities.
To deliver ROI via Viewership Performance and Commercial Sponsorships.
Your support will bring these plans to life and generate sales / marketing for you. Thank you.
Leo Parente
www.pdcamarketing.com / 212 396 9303 ofc / 917 656 0264 cell / [email protected]
LATE NIGHT, LATE BRAKE / BREAK WITH LEO PARENTE
EMBEDDED INSIDE THE BEST RACING TEAM[S]
HOW IT’S REALLY MADE
THE GLAMOURISTS OF AUTO AND RACING
SPORTS VS RACING COMPARISONS
BEST CARS, ROAD AND RACE
BIG INTERVIEWS - 5 KEYS TO SUCCESS
THAT WAS THEN / THIS IS NOW
HOW TO REALLY RACE
LEO PARENTE RANTS
http://shakedown.kinja.com/
https://twitter.com/LeoParente
https://www.facebook.com/LeoParente
https://www.linkedin.com/in/leoparentepdca