Download - LSA Bootcamp Chicago: Facebook: Paid and Organic Social Media Strategies (Fanatically Digital)
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Agenda
The Profile Placement of Facebook ads
Setting up a campaign Examples Next Steps
Why Facebook ads
Tools
The flow of Ad Manager
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Why Ads
Org
anic
is d
own
Hype
r tar
getin
g
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Create A Complete Profile
Stan
dard
info
rmat
ion
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Expand the Profile Sp
ecifi
c to
serv
ice
Grea
t app
inte
grat
ion
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Examples
z
Inte
rest
/ Ap
p / W
ebsit
e ta
rget
ing
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Placements
z
New
sfee
d / R
ight
side
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Facebook Flow AdsAd SetsCampaignsAccount
Company
Product A
Fact Focus
Fact ad 1
Fact ad 2
Fact ad 3
Humorous Funny ad 1
Product B People PPL ad 1
Step
s in
etup
![Page 9: LSA Bootcamp Chicago: Facebook: Paid and Organic Social Media Strategies (Fanatically Digital)](https://reader034.vdocument.in/reader034/viewer/2022042908/58eb740b1a28ab87438b4615/html5/thumbnails/9.jpg)
Setup in Facebook
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Manage Ads
Account Campaigns Ad Sets Ads
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Ad Campaigns
Account Campaigns Ad Sets Ads
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New Campaign
Account Campaigns Ad Sets Ads
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Ad Set Management
Account Campaigns Ad Sets Ads
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Ad Set Information
Account Campaigns Ad Sets Ads
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Ads
Account Campaigns Ad Sets Ads
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Ad Information
utm_medium=social&utm_campaign=cool-space&utm_content=next&utm_source=facebook
Account Campaigns Ad Sets Ads
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Custom Audience
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Ways to Approach Ads
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Next steps
![Page 23: LSA Bootcamp Chicago: Facebook: Paid and Organic Social Media Strategies (Fanatically Digital)](https://reader034.vdocument.in/reader034/viewer/2022042908/58eb740b1a28ab87438b4615/html5/thumbnails/23.jpg)
Objective
Target(demo, geo, interest, profession)
Success measurement(impressions, clicks, conversions, visits, sales)
Messaging
Headline(25 char)
Copy(text 90 chars)
Newsfeed
URL
Images (theme) (1200x628px / minimal text)
Ad Campaign Information
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Cam
paig
nAd
Set
Ads
Manage Ads
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Tools
Hootsuite.com adespresso.com
https://www.facebook.com/business/ http://analytics.google.com
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Thank you