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Social Media for Time Starved MarketersPeter Clark, Director of Growth
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IntroductionAdRoll25,000+ customersOffices in 5 countriesOnly platform that lets you run across Web, Facebook and Mobile
Peter ClarkPreviously co-founded userfox, a Y Combinator companyJoined AdRoll in 2014 and run Growth and SMB Programs
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Facebook Email
AdRoll
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Facebook Email
AdRoll
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Active users: ▪ 1.59b monthly users▪ 1.04b daily active users
Mobile users: 934m dailyGlobal reach: 83.6% of users are outside the US & Canada.
Why Facebook: Easily reach a massive audience
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Organic
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Organic Pro Tip: Buffer.com
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Retargeting: Get prior site visitors to visit your site and convert
Prospecting: Find new site visitors
Layer on Paid Facebook Ads
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Facebook Ad Placements
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➔ Use lots of creative graphics
➔ Use all ad placements to reach cross-device users
➔ Retarget potential customers with AdRoll
➔ Respond in comments to customers
➔ Keep up a regular cadence with Buffer
➔ Have fun with it!
Facebook Top Tips
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➔ No minimums
➔ No contracts
➔ Web and Facebook
➔ We’ll give you free ads
➔ Integrations with platforms like Shopify
Tens of thousands of businesses love AdRoll:
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email me ([email protected]) for $60 free credit!
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Facebook Email
AdRoll
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➔ 50%+ open rate
➔ 10% click through rate
➔ A free captive audience for you to
grow
Why Email: high performance personal channel
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Someone visits your site...
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SendRoll sends them a personalized email...
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...which drives them back to your site!
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➔ Mobile optimize your emails
➔ Use quirky subject lines to increase
opens
➔ Send the right email at the right time
➔ Be personal
➔ Always respond!
Email Top Tips
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Thanks! Questions?