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Offering Facebook to your SMB Clients
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Youssif AbdulhamidProduct Growth Manager, Partnerships
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Facebook for SMB
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BUSINESSES NEED CUSTOMERS.
CUSTOMERS ARE ON MOBILE.
SMALL BUSINESSES NEED A MOBILE STRATEGY.
Businesses have a mobile challenge.
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Search is not a natural point of entry on mobile
In apps, people expect to discover things just for them
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In this new mobile economy, Facebook is the mobile solution for businesses.
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Reach your clients audience at the center of discovery
Source: Based on Facebook data, June 2016.
people access Facebook daily on mobile (US)
people access Facebook
monthly on mobile (US)
187M 145M
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Facebook is where customers already are.
Source: Based on Facebook data, June 2016.
people connected to a small business on
Facebook
>1B
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>65M4M+
active advertisers
It works:
active Facebook Pages
Source: Facebook internal data based on inferred and reported data.
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Offering Facebook to your clients
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Lead ads
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Unique call to action options for your business to connect with your customers
G E T D I R E C T I O N SDrive store visits
C A L L N O WGet a phone call
S E N D M E S S A G EConnect over messenger
Local Awareness
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T A R G E T I N G
Reach the right people with the right message at the right time, for every client
C R E A T I V E
Deliver an attention-grabbing message that resonates with
every clients audience.
M E A S U R E M E N T & O P T I M I Z A T I O N
Measure client performance across
devices, test changes, and
optimize.
Advertiser-level managementScaling Challenges
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Facebook page authentication / creation Ad account access / creation Adding new products Facebooks changing interfaces and solutions
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Other considerationsScaling Challenges
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S O L U T I O N
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Thank [email protected]
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Hello, Im Lorenzo
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PUBLISHER
PUBLISHER
SMB
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PUBLISHER
PUBLISHER
SMBs
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PUBLISHER
PUBLISHER
SMBs
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EFFECTIVEFACEBOOKMARKETINGAT SCALEIN 3 STEPS
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1.CREATE REAL VALUE
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REINVENTING THE CIRCUS
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WHAT IS THE ADDED VALUE
THAT MAKES THE
COMPETITION IRRELEVANT ?
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HOW WOULD YOU PROMOTE YOUR
LOCAL BUSINESS?
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TRADITIONALMASS MEDIA
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LOCAL & LOW FREQUENCY
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NATIONAL
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HYPERLOCAL
OPTIMIZED REACH & FREQUENCY
+FACEBOOK LOCAL GEO-TARGETING
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2. SCALE WITHTECHNOLOGY
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TECHNOLOGY PROVIDER
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+1000 CAMPAIGNS A MONTH?
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TECHNOLOGY
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FROM PAPERWORK
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TO A FEW TAPS
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FROM MANUAL
FOLLOWUPS
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TO ARTIFICIAL
INTELLIGENCE
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LOCAL BUSINESS PUBLISHER
& TECHNOLOGYENABLER
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3. NEVER STOP INNOVATING
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HOW TO KEEP UP?
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In-depth knowledge of the API
First-hand access to latest
innovations & products
100% resource focus on the platform and its
developments
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WE PUSH THE LIMITS
...SOMETIMES TOO MUCH
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1. ADDED VALUE
2. TECHNOLOGY
3. INNOVATION
FACEBOOK MARKETING AT SCALE
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Thank you
How_to_do_Facebook_Marketing_at_Scale_1Offering Facebook to your SMB ClientsSlide Number 2Slide Number 3Businesses have a mobile challenge.Slide Number 5Slide Number 6Reach your clients audience at the center of discoveryFacebook is where customers already are.Slide Number 9Slide Number 10Lead adsUnique call to action options for your business to connect with your customers Scaling ChallengesSlide Number 14Slide Number 15solutionSlide Number 17
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