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Converting new ideas into assets
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who we are
A consultancy dedicated to creating
future-forward business growth opportunities
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our vision
To innovate and create new paradigms that drive big growth
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what we offer
Innovation Innovative Branding
Culture Strategy New Social Media Models
Creative Culture Influence Activation
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Our process • Converts underlying consumer insights and motivations into tangible, innovative ideas
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Our process • Converts underlying consumer insights and motivations into tangible, innovative ideas
• Focuses on discovering real opportunity through the convergence of marketplace and consumer trends, as well as popular culture, corporate capabilities and existing brand equities
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Our process • Converts underlying consumer insights and motivations into tangible, innovative ideas
• Focuses on discovering real opportunity through the convergence of marketplace and consumer trends, as well as popular culture, corporate capabilities and existing brand equities
• Builds on inspiration from global successes, experts and consumers as a springboard for future growth
![Page 8: Lucule Business Presentation - Social Media, Innovation, Branding](https://reader034.vdocument.in/reader034/viewer/2022051617/55957d4b1a28ab06038b4641/html5/thumbnails/8.jpg)
Our process • Converts underlying consumer insights and motivations into tangible, innovative ideas
• Focuses on discovering real opportunity through the convergence of marketplace and consumer trends, as well as popular culture, corporate capabilities and existing brand equities
• Builds on inspiration from global successes, experts and consumers as a springboard for future growth
• Reshapes deep-rooted consumer practices that are likely to repeat, making it easier for new ideas to take hold
![Page 9: Lucule Business Presentation - Social Media, Innovation, Branding](https://reader034.vdocument.in/reader034/viewer/2022051617/55957d4b1a28ab06038b4641/html5/thumbnails/9.jpg)
Our process • Converts underlying consumer insights and motivations into tangible, innovative ideas
• Focuses on discovering real opportunity through the convergence of marketplace and consumer trends, as well as popular culture, corporate capabilities and existing brand equities
• Builds on inspiration from global successes, experts and consumers as a springboard for future growth
• Reshapes deep-rooted consumer practices that are likely to repeat, making it easier for new ideas to take hold
• Creates franchise building concepts and new paradigms of thinking, not one-off ideas
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what makes us different
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what makes us different Creative inventiveness and objective rigor innovating toward the future, based on what has happened in the past
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• Anthropological approach to gathering insights and a psychological practice to analyzing them
Creative inventiveness and objective rigor innovating toward the future, based on what has happened in the past
what makes us different
![Page 13: Lucule Business Presentation - Social Media, Innovation, Branding](https://reader034.vdocument.in/reader034/viewer/2022051617/55957d4b1a28ab06038b4641/html5/thumbnails/13.jpg)
• Anthropological approach to gathering insights and a psychological practice to analyzing them
• Unique way of deciphering nuances and bringing clarity to contradictions
what makes us different Creative inventiveness and objective rigor innovating toward the future, based on what has happened in the past
![Page 14: Lucule Business Presentation - Social Media, Innovation, Branding](https://reader034.vdocument.in/reader034/viewer/2022051617/55957d4b1a28ab06038b4641/html5/thumbnails/14.jpg)
• Anthropological approach to gathering insights and a psychological practice to analyzing them
• Unique way of deciphering nuances and bringing clarity to contradictions • Understanding that social media vehicle and timing is as important as the message
itself
what makes us different Creative inventiveness and objective rigor innovating toward the future, based on what has happened in the past
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what makes us different Fresh, outside perspectives that broaden success probability
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• Team of global ideators…with trained eyes for recognizing the next big thing
what makes us different Fresh, outside perspectives that broaden success probability
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• Team of global ideators…with trained eyes for recognizing the next big thing • Vision into future trends…because new business models and new products happen
tomorrow, not today
what makes us different Fresh, outside perspectives that broaden success probability
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• Team of global ideators…with trained eyes for recognizing the next big thing • Vision into future trends…because new business models and new products happen
tomorrow, not today • Approach to influence as achieving behavioral change, not just creating awareness
what makes us different Fresh, outside perspectives that broaden success probability
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what makes us different Commercially viable output that generates excitement among constituencies: consumers, operations, company stakeholders
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what makes us different
• Creative ideas that leverage existing assets
Commercially viable output that generates excitement among constituencies: consumers, operations, company stakeholders
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what makes us different
• Creative ideas that leverage existing assets • Platform-driven approach to innovation that restructures the market
Commercially viable output that generates excitement among constituencies: consumers, operations, company stakeholders
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what makes us different
• Creative ideas that leverage existing assets • Platform-driven approach to innovation that restructures the market • Passion for going beyond results to change the game
Commercially viable output that generates excitement among constituencies: consumers, operations, company stakeholders
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our model is…
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our model is… Solution Agnostic
Collaborative
Transparent
Nimble Efficient
Effective
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what it means for you? One collaborative, dedicated team One comprehensive innovation, branding and social media process One seamless global resource One focus…the bottom line
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our clients