GEOMARKETINGGEOSALES WHATrsquoS NEXT
There are 4 BILLION mobile phone ownersmdashthatrsquos half the population ofthe planetmdashand 25 of them access the internet exclusively throughtheir phones
Mobile web usage in the US grew 110 last year
60 of US mobile internet usage is for social networking followed bysearch portals (14) messaging (8) and other uses (18)
MOBILE PHONES HAVE ENRICHED AND EMPOWERED USERS WITHTHE POWER OF THE WEB WHEREVER THEY GO
THE WEBHAS GONEMOBILE
Users are now increasingly turning to the web to interact with the worldimmediately around them Local mobile search is growing exponentially at50 every year with 15 billion local searches every month in 2010(US market)
Growth in local mobile content has been led by Online Directories (up73) Restaurants (up 70) Maps (up 63) and Movies (up 60)(US Market)
MOBILE PHONES HAVE BECOME AN INTEGRAL TOOL FOR HELPINGPEOPLE NAVIGATE THE WORLD AROUND THEM
Marketers need to know how consumers want to use this tool to interactwith the world Is search the top priority Socializing Gaming Theseelements donrsquot have to be prioritized over each other however Rather ingeolocation they can be used in concert to captivate the consumer whileadding value
THEWORLD IS
SHRINKING
Mobile phone users are turning to geo platforms that COMBINE socialnetworking gaming and search for the purpose of local exploration Infact almost half of the current market behavior is gravitating towardsgeolocation Quite simply geo platforms allow people to interact with thepeople and businesses in their vicinity utilizing
CROWDSOURCINGContent is created by mobile device users and businesses in the form ofreviews coupons activities etc
GEO-LOCATIONPlatforms track and reflect usersrsquo locales through some form of map orGPS technology Think custom Yellow Pages
SOCIAL PROOFPlatforms allow businesses and users to know what others are doingdetermine how thatrsquos relevant to them and respond accordingly
THE WEBLOCALIZED
FOURSQUARE is the largest geo-networking platformencouraging users to ldquocheck inrdquo at real sites byawarding badges honorifics and discounts
Foursquarersquos most direct competitor GOWALLAencourages users to ldquocheck inrdquo at places to unlockvirtual items that can be redeemed for actual products
FACEBOOK PLACES works to create moments of socialserendipity as users can locate people or brands intheir networks check in with them and tell others
LOOPT allows users to find each other using GPStracking facilitating meetups Loopt also connectsusers to integrated content from Zagat Citysearch etc
YELP is the most popular user-generated review site forpeople to learn about the businesses around them viaother users integrating socializing and check-intechnologies
WHO WILLBE THE
GOOGLE OFGEO
SHOPKICK contains a new virtual currency calledldquokickbucksrdquo which can be redeemed for Facebookcredits iTunes Gift Cards travel vouchers or donationsto charities
BRIGHTKITE is a geo-networking platform that awardsusers various levels of badges It utilizes newaugmented reality technology for mapping
MYTOWN enables users to build a virtual town or citywith real world-based landmarks and act as a virtualentrepreneur The app has been likened to monopoly
SCVNGR is a game that allows users to completelocation-based challenges and share reviews earningpoints redeemable for retail promotions and discounts
WHRRL users interact with ldquosocietiesrdquo of people basedon interests or check ins Rewards fun facts andreviews add to indexed local consumer insight
LOOKINGFOR A
CHALLENGE
KNOW EXACTLY WHERE YOUR CUSTOMERS ARE WHAT THEYrsquoVEPURCHASED FROM YOU AND SEND RELEVANT PROMOTIONS AT THEMOMENT THEY ARE MOST LIKELY TO USE THEM
92 of phone owners cannot get through a typical day without using theirphones Mobile phones are within armrsquos reach 80 of an average userrsquosday While still in their infant stage geo platforms are used by 4 ofonline users and growing
Big players are jumping into the geo-located world Twitter has addedgeo-located tweets Google has added real-time GPS geo-tracking andFacebook recently rolled out robust new geo functionality in its Placesfeature
THE POWEROF GEO
PLATFORMS
Foursquare and Starbucks teamed up to reward frequent customers withthe Barista badge and officially turned on the rewards side of Starbucksrsquoexperimental loyalty program with the first-ever nationwide mayor special($1 off Frappucinos)
Some Starbucks locations have even created real-world perks andrecognition for their customers such as mayor parking spots and signagefor their most loyal followers demonstrating PR and CRM savvy Thishelps Starbucks forge most lasting connections to its customers
GEO-MARKETING
BESTPRACTICES
1
Gowalla partnered with Sweet Leaf Tea to entice Austin Texas-area usersto check-in at various locations to find virtual Sweet Leaf Tea cansredeemable for real cans at the Sweet Leaf Tea HQ (in Austin)
Gowalla also partnered with the InterContinental Hotels Group for its Hitit Big promotion which offered rewards such as retail gift cards anddouble air miles to guests who stayed multiple nights at any of theparticipating IHG hotels family
Both brands and Gowalla were able to definitively show the effectivenessof these marketing initiatives
GEO-MARKETING
BESTPRACTICES
2
GEOMARKETING AS CUSTOMER RELATIONS MANAGEMENT (CRM)Monitor conversations among consumers as well as manage customerservice
IMAGINE a customer expresses dissatisfaction with a product whileengaging with it in a store An employee can now approach him momentslater to address the issue directly
GEOMARKETING AS INVENTORY MANAGEMENT Use geo platform datato learn real-time demand for onersquos products and adjust for inventorylevels
IMAGINE a hotel is underbooked but you can build buzz by giving awaya free room on a geo platform with instructions for the lucky participant tovisit the hotel spa restaurant and bar for further discounts
GEO-MARKETINGSTRATEGIES
GEOMARKETING AS EXPERIENTIAL BRANDINGUse geomarketing to increase awareness via actual usage a crux ofbranding
IMAGINE Coca Cola partners with Foursquare to add a ldquoCoca-Cola check-inrdquo allowing users to ldquocheck-inrdquo whenever they drink a can of Cokebroadcast this to other users and make comments
IMAGINE YOUR BRANDrsquoS GEO POSSIBILITIEShellip
GEO-MARKETINGSTRATEGIES
The advantages for organizations are compelling Geo platforms allowusers to customize their interactions based on their locations andpersonal activities
Just as importantly these tools allow businesses to closely monitorcustomer behaviors and tailor actions to serve their specific needs
REMEMBER the reason most marketing messages fail to closesales is that they are untargeted Geo platforms allow businessesto deliver relevance and personality
Marketers can now identify reach and reward their most influentialconsumers in the most tangible way possible in real time on their mobilephones when they are at the point of purchase
THE GAME IS ABOUT TO BE CHANGED AGAIN
LEVERAGETHE POWEROF LOCAL
Ludvik + Partners provides value by assessing yourcompanyrsquos overall marketing theme and determining astrategy that helps GEO deliver on fundamental objectives
CREATIVE ADVERTISING REDEFINED48W 20th Street New York NY 10011 T 3475869862 F 9173511214 wwwludvikpluscom
ARE YOU READYTO GO LOCAL
SOURCES1 Erick Schonfeld (Jan 5 2010) USMobile Web Usage Grew 110 PercentLast Year Apple Dominates AndroidNo 2
2 BRAND AUTOPSY MARKETINGPRACTICE Digital Discounts(Foursquare amp Gowalla)
3 By Barbara De Lollis (May 19 2010)USA TODAY InterContinental HotelsGroup bets on Gowalla for major summerpromo
4 Kipp Bodnar (July 22 2010)HubSpot Blog 11 Mind-Blowing MobileMarketing Infographics
5 Sam Taggart and AJ Vaynerchuk(Apr 21st) VAYNERMEDIA Early ProofThat Geolocation Marketing Will Succeed
6 By Neil Vidyarthi (June 2nd 2010)Social Times Your Social Media SourceBooyahrsquos MyTown and Location-BasedGames Are A Possible MarketingSensation
7 By Chris Sherman on (March 31 2010)Engage Digital Booyah Partners WithTravel Channel To Promote MyTown
8 Matthieu Soule (July 13 2010)Atelier Booyahs Secret Gaming RecipeCould Make it the Next Zynga
9 Alycia de Mesa (Oct 9 2006)brandchannel Yelp Networking
10 Jessica Dolcourt (Dec 2 2009)CNET Reviews Yelp live in BlackBerryApp World
11 Glenn McBride (041410)Chicago Now 3 steps for using Yelp topromote local businesses
12 Claire Cain Miller (Dec18 2009)The New York Times Google Said to BeNear a Yelp Deal
13Erick Schonfeld (Jul 14 2010)TechCrunch Groupon TwitterFoursquare And Yelp Will Convene AtThe Social Currency CrunchUp
14Tom Krazit (Dec 6 2009)CNET NEWS Google Favorite Placescoming to window near you
15 GroundTruth (April 21 2010)Ground Truth Half of All Time Spent onthe Mobile Internet is on SocialNetworking Sites Engagement withmobile social networks surpasses thatof Facebook and MySpace
16 Brightkite (Oct 15 2009) BrightkiteAugmented Reality comes to youriPhone
17 dna 13 on (Mar 16 2010)Geolocation Ups the Ante for Real-TimeCRM
18 RICG (July 28 2010) Geo-locationsocial networks have great potentialfor future
19 Dan Frommer (Aug 17 2010)Business Insider SAI FacebooksLocation Product Could Be A BiggerAttack On Google And Yelp Than OnFoursquare
20 A Fowler (Sep 20 2010)The Wall Street Journal App WatchGeo-Location Checks In At College
There are 4 BILLION mobile phone ownersmdashthatrsquos half the population ofthe planetmdashand 25 of them access the internet exclusively throughtheir phones
Mobile web usage in the US grew 110 last year
60 of US mobile internet usage is for social networking followed bysearch portals (14) messaging (8) and other uses (18)
MOBILE PHONES HAVE ENRICHED AND EMPOWERED USERS WITHTHE POWER OF THE WEB WHEREVER THEY GO
THE WEBHAS GONEMOBILE
Users are now increasingly turning to the web to interact with the worldimmediately around them Local mobile search is growing exponentially at50 every year with 15 billion local searches every month in 2010(US market)
Growth in local mobile content has been led by Online Directories (up73) Restaurants (up 70) Maps (up 63) and Movies (up 60)(US Market)
MOBILE PHONES HAVE BECOME AN INTEGRAL TOOL FOR HELPINGPEOPLE NAVIGATE THE WORLD AROUND THEM
Marketers need to know how consumers want to use this tool to interactwith the world Is search the top priority Socializing Gaming Theseelements donrsquot have to be prioritized over each other however Rather ingeolocation they can be used in concert to captivate the consumer whileadding value
THEWORLD IS
SHRINKING
Mobile phone users are turning to geo platforms that COMBINE socialnetworking gaming and search for the purpose of local exploration Infact almost half of the current market behavior is gravitating towardsgeolocation Quite simply geo platforms allow people to interact with thepeople and businesses in their vicinity utilizing
CROWDSOURCINGContent is created by mobile device users and businesses in the form ofreviews coupons activities etc
GEO-LOCATIONPlatforms track and reflect usersrsquo locales through some form of map orGPS technology Think custom Yellow Pages
SOCIAL PROOFPlatforms allow businesses and users to know what others are doingdetermine how thatrsquos relevant to them and respond accordingly
THE WEBLOCALIZED
FOURSQUARE is the largest geo-networking platformencouraging users to ldquocheck inrdquo at real sites byawarding badges honorifics and discounts
Foursquarersquos most direct competitor GOWALLAencourages users to ldquocheck inrdquo at places to unlockvirtual items that can be redeemed for actual products
FACEBOOK PLACES works to create moments of socialserendipity as users can locate people or brands intheir networks check in with them and tell others
LOOPT allows users to find each other using GPStracking facilitating meetups Loopt also connectsusers to integrated content from Zagat Citysearch etc
YELP is the most popular user-generated review site forpeople to learn about the businesses around them viaother users integrating socializing and check-intechnologies
WHO WILLBE THE
GOOGLE OFGEO
SHOPKICK contains a new virtual currency calledldquokickbucksrdquo which can be redeemed for Facebookcredits iTunes Gift Cards travel vouchers or donationsto charities
BRIGHTKITE is a geo-networking platform that awardsusers various levels of badges It utilizes newaugmented reality technology for mapping
MYTOWN enables users to build a virtual town or citywith real world-based landmarks and act as a virtualentrepreneur The app has been likened to monopoly
SCVNGR is a game that allows users to completelocation-based challenges and share reviews earningpoints redeemable for retail promotions and discounts
WHRRL users interact with ldquosocietiesrdquo of people basedon interests or check ins Rewards fun facts andreviews add to indexed local consumer insight
LOOKINGFOR A
CHALLENGE
KNOW EXACTLY WHERE YOUR CUSTOMERS ARE WHAT THEYrsquoVEPURCHASED FROM YOU AND SEND RELEVANT PROMOTIONS AT THEMOMENT THEY ARE MOST LIKELY TO USE THEM
92 of phone owners cannot get through a typical day without using theirphones Mobile phones are within armrsquos reach 80 of an average userrsquosday While still in their infant stage geo platforms are used by 4 ofonline users and growing
Big players are jumping into the geo-located world Twitter has addedgeo-located tweets Google has added real-time GPS geo-tracking andFacebook recently rolled out robust new geo functionality in its Placesfeature
THE POWEROF GEO
PLATFORMS
Foursquare and Starbucks teamed up to reward frequent customers withthe Barista badge and officially turned on the rewards side of Starbucksrsquoexperimental loyalty program with the first-ever nationwide mayor special($1 off Frappucinos)
Some Starbucks locations have even created real-world perks andrecognition for their customers such as mayor parking spots and signagefor their most loyal followers demonstrating PR and CRM savvy Thishelps Starbucks forge most lasting connections to its customers
GEO-MARKETING
BESTPRACTICES
1
Gowalla partnered with Sweet Leaf Tea to entice Austin Texas-area usersto check-in at various locations to find virtual Sweet Leaf Tea cansredeemable for real cans at the Sweet Leaf Tea HQ (in Austin)
Gowalla also partnered with the InterContinental Hotels Group for its Hitit Big promotion which offered rewards such as retail gift cards anddouble air miles to guests who stayed multiple nights at any of theparticipating IHG hotels family
Both brands and Gowalla were able to definitively show the effectivenessof these marketing initiatives
GEO-MARKETING
BESTPRACTICES
2
GEOMARKETING AS CUSTOMER RELATIONS MANAGEMENT (CRM)Monitor conversations among consumers as well as manage customerservice
IMAGINE a customer expresses dissatisfaction with a product whileengaging with it in a store An employee can now approach him momentslater to address the issue directly
GEOMARKETING AS INVENTORY MANAGEMENT Use geo platform datato learn real-time demand for onersquos products and adjust for inventorylevels
IMAGINE a hotel is underbooked but you can build buzz by giving awaya free room on a geo platform with instructions for the lucky participant tovisit the hotel spa restaurant and bar for further discounts
GEO-MARKETINGSTRATEGIES
GEOMARKETING AS EXPERIENTIAL BRANDINGUse geomarketing to increase awareness via actual usage a crux ofbranding
IMAGINE Coca Cola partners with Foursquare to add a ldquoCoca-Cola check-inrdquo allowing users to ldquocheck-inrdquo whenever they drink a can of Cokebroadcast this to other users and make comments
IMAGINE YOUR BRANDrsquoS GEO POSSIBILITIEShellip
GEO-MARKETINGSTRATEGIES
The advantages for organizations are compelling Geo platforms allowusers to customize their interactions based on their locations andpersonal activities
Just as importantly these tools allow businesses to closely monitorcustomer behaviors and tailor actions to serve their specific needs
REMEMBER the reason most marketing messages fail to closesales is that they are untargeted Geo platforms allow businessesto deliver relevance and personality
Marketers can now identify reach and reward their most influentialconsumers in the most tangible way possible in real time on their mobilephones when they are at the point of purchase
THE GAME IS ABOUT TO BE CHANGED AGAIN
LEVERAGETHE POWEROF LOCAL
Ludvik + Partners provides value by assessing yourcompanyrsquos overall marketing theme and determining astrategy that helps GEO deliver on fundamental objectives
CREATIVE ADVERTISING REDEFINED48W 20th Street New York NY 10011 T 3475869862 F 9173511214 wwwludvikpluscom
ARE YOU READYTO GO LOCAL
SOURCES1 Erick Schonfeld (Jan 5 2010) USMobile Web Usage Grew 110 PercentLast Year Apple Dominates AndroidNo 2
2 BRAND AUTOPSY MARKETINGPRACTICE Digital Discounts(Foursquare amp Gowalla)
3 By Barbara De Lollis (May 19 2010)USA TODAY InterContinental HotelsGroup bets on Gowalla for major summerpromo
4 Kipp Bodnar (July 22 2010)HubSpot Blog 11 Mind-Blowing MobileMarketing Infographics
5 Sam Taggart and AJ Vaynerchuk(Apr 21st) VAYNERMEDIA Early ProofThat Geolocation Marketing Will Succeed
6 By Neil Vidyarthi (June 2nd 2010)Social Times Your Social Media SourceBooyahrsquos MyTown and Location-BasedGames Are A Possible MarketingSensation
7 By Chris Sherman on (March 31 2010)Engage Digital Booyah Partners WithTravel Channel To Promote MyTown
8 Matthieu Soule (July 13 2010)Atelier Booyahs Secret Gaming RecipeCould Make it the Next Zynga
9 Alycia de Mesa (Oct 9 2006)brandchannel Yelp Networking
10 Jessica Dolcourt (Dec 2 2009)CNET Reviews Yelp live in BlackBerryApp World
11 Glenn McBride (041410)Chicago Now 3 steps for using Yelp topromote local businesses
12 Claire Cain Miller (Dec18 2009)The New York Times Google Said to BeNear a Yelp Deal
13Erick Schonfeld (Jul 14 2010)TechCrunch Groupon TwitterFoursquare And Yelp Will Convene AtThe Social Currency CrunchUp
14Tom Krazit (Dec 6 2009)CNET NEWS Google Favorite Placescoming to window near you
15 GroundTruth (April 21 2010)Ground Truth Half of All Time Spent onthe Mobile Internet is on SocialNetworking Sites Engagement withmobile social networks surpasses thatof Facebook and MySpace
16 Brightkite (Oct 15 2009) BrightkiteAugmented Reality comes to youriPhone
17 dna 13 on (Mar 16 2010)Geolocation Ups the Ante for Real-TimeCRM
18 RICG (July 28 2010) Geo-locationsocial networks have great potentialfor future
19 Dan Frommer (Aug 17 2010)Business Insider SAI FacebooksLocation Product Could Be A BiggerAttack On Google And Yelp Than OnFoursquare
20 A Fowler (Sep 20 2010)The Wall Street Journal App WatchGeo-Location Checks In At College
Users are now increasingly turning to the web to interact with the worldimmediately around them Local mobile search is growing exponentially at50 every year with 15 billion local searches every month in 2010(US market)
Growth in local mobile content has been led by Online Directories (up73) Restaurants (up 70) Maps (up 63) and Movies (up 60)(US Market)
MOBILE PHONES HAVE BECOME AN INTEGRAL TOOL FOR HELPINGPEOPLE NAVIGATE THE WORLD AROUND THEM
Marketers need to know how consumers want to use this tool to interactwith the world Is search the top priority Socializing Gaming Theseelements donrsquot have to be prioritized over each other however Rather ingeolocation they can be used in concert to captivate the consumer whileadding value
THEWORLD IS
SHRINKING
Mobile phone users are turning to geo platforms that COMBINE socialnetworking gaming and search for the purpose of local exploration Infact almost half of the current market behavior is gravitating towardsgeolocation Quite simply geo platforms allow people to interact with thepeople and businesses in their vicinity utilizing
CROWDSOURCINGContent is created by mobile device users and businesses in the form ofreviews coupons activities etc
GEO-LOCATIONPlatforms track and reflect usersrsquo locales through some form of map orGPS technology Think custom Yellow Pages
SOCIAL PROOFPlatforms allow businesses and users to know what others are doingdetermine how thatrsquos relevant to them and respond accordingly
THE WEBLOCALIZED
FOURSQUARE is the largest geo-networking platformencouraging users to ldquocheck inrdquo at real sites byawarding badges honorifics and discounts
Foursquarersquos most direct competitor GOWALLAencourages users to ldquocheck inrdquo at places to unlockvirtual items that can be redeemed for actual products
FACEBOOK PLACES works to create moments of socialserendipity as users can locate people or brands intheir networks check in with them and tell others
LOOPT allows users to find each other using GPStracking facilitating meetups Loopt also connectsusers to integrated content from Zagat Citysearch etc
YELP is the most popular user-generated review site forpeople to learn about the businesses around them viaother users integrating socializing and check-intechnologies
WHO WILLBE THE
GOOGLE OFGEO
SHOPKICK contains a new virtual currency calledldquokickbucksrdquo which can be redeemed for Facebookcredits iTunes Gift Cards travel vouchers or donationsto charities
BRIGHTKITE is a geo-networking platform that awardsusers various levels of badges It utilizes newaugmented reality technology for mapping
MYTOWN enables users to build a virtual town or citywith real world-based landmarks and act as a virtualentrepreneur The app has been likened to monopoly
SCVNGR is a game that allows users to completelocation-based challenges and share reviews earningpoints redeemable for retail promotions and discounts
WHRRL users interact with ldquosocietiesrdquo of people basedon interests or check ins Rewards fun facts andreviews add to indexed local consumer insight
LOOKINGFOR A
CHALLENGE
KNOW EXACTLY WHERE YOUR CUSTOMERS ARE WHAT THEYrsquoVEPURCHASED FROM YOU AND SEND RELEVANT PROMOTIONS AT THEMOMENT THEY ARE MOST LIKELY TO USE THEM
92 of phone owners cannot get through a typical day without using theirphones Mobile phones are within armrsquos reach 80 of an average userrsquosday While still in their infant stage geo platforms are used by 4 ofonline users and growing
Big players are jumping into the geo-located world Twitter has addedgeo-located tweets Google has added real-time GPS geo-tracking andFacebook recently rolled out robust new geo functionality in its Placesfeature
THE POWEROF GEO
PLATFORMS
Foursquare and Starbucks teamed up to reward frequent customers withthe Barista badge and officially turned on the rewards side of Starbucksrsquoexperimental loyalty program with the first-ever nationwide mayor special($1 off Frappucinos)
Some Starbucks locations have even created real-world perks andrecognition for their customers such as mayor parking spots and signagefor their most loyal followers demonstrating PR and CRM savvy Thishelps Starbucks forge most lasting connections to its customers
GEO-MARKETING
BESTPRACTICES
1
Gowalla partnered with Sweet Leaf Tea to entice Austin Texas-area usersto check-in at various locations to find virtual Sweet Leaf Tea cansredeemable for real cans at the Sweet Leaf Tea HQ (in Austin)
Gowalla also partnered with the InterContinental Hotels Group for its Hitit Big promotion which offered rewards such as retail gift cards anddouble air miles to guests who stayed multiple nights at any of theparticipating IHG hotels family
Both brands and Gowalla were able to definitively show the effectivenessof these marketing initiatives
GEO-MARKETING
BESTPRACTICES
2
GEOMARKETING AS CUSTOMER RELATIONS MANAGEMENT (CRM)Monitor conversations among consumers as well as manage customerservice
IMAGINE a customer expresses dissatisfaction with a product whileengaging with it in a store An employee can now approach him momentslater to address the issue directly
GEOMARKETING AS INVENTORY MANAGEMENT Use geo platform datato learn real-time demand for onersquos products and adjust for inventorylevels
IMAGINE a hotel is underbooked but you can build buzz by giving awaya free room on a geo platform with instructions for the lucky participant tovisit the hotel spa restaurant and bar for further discounts
GEO-MARKETINGSTRATEGIES
GEOMARKETING AS EXPERIENTIAL BRANDINGUse geomarketing to increase awareness via actual usage a crux ofbranding
IMAGINE Coca Cola partners with Foursquare to add a ldquoCoca-Cola check-inrdquo allowing users to ldquocheck-inrdquo whenever they drink a can of Cokebroadcast this to other users and make comments
IMAGINE YOUR BRANDrsquoS GEO POSSIBILITIEShellip
GEO-MARKETINGSTRATEGIES
The advantages for organizations are compelling Geo platforms allowusers to customize their interactions based on their locations andpersonal activities
Just as importantly these tools allow businesses to closely monitorcustomer behaviors and tailor actions to serve their specific needs
REMEMBER the reason most marketing messages fail to closesales is that they are untargeted Geo platforms allow businessesto deliver relevance and personality
Marketers can now identify reach and reward their most influentialconsumers in the most tangible way possible in real time on their mobilephones when they are at the point of purchase
THE GAME IS ABOUT TO BE CHANGED AGAIN
LEVERAGETHE POWEROF LOCAL
Ludvik + Partners provides value by assessing yourcompanyrsquos overall marketing theme and determining astrategy that helps GEO deliver on fundamental objectives
CREATIVE ADVERTISING REDEFINED48W 20th Street New York NY 10011 T 3475869862 F 9173511214 wwwludvikpluscom
ARE YOU READYTO GO LOCAL
SOURCES1 Erick Schonfeld (Jan 5 2010) USMobile Web Usage Grew 110 PercentLast Year Apple Dominates AndroidNo 2
2 BRAND AUTOPSY MARKETINGPRACTICE Digital Discounts(Foursquare amp Gowalla)
3 By Barbara De Lollis (May 19 2010)USA TODAY InterContinental HotelsGroup bets on Gowalla for major summerpromo
4 Kipp Bodnar (July 22 2010)HubSpot Blog 11 Mind-Blowing MobileMarketing Infographics
5 Sam Taggart and AJ Vaynerchuk(Apr 21st) VAYNERMEDIA Early ProofThat Geolocation Marketing Will Succeed
6 By Neil Vidyarthi (June 2nd 2010)Social Times Your Social Media SourceBooyahrsquos MyTown and Location-BasedGames Are A Possible MarketingSensation
7 By Chris Sherman on (March 31 2010)Engage Digital Booyah Partners WithTravel Channel To Promote MyTown
8 Matthieu Soule (July 13 2010)Atelier Booyahs Secret Gaming RecipeCould Make it the Next Zynga
9 Alycia de Mesa (Oct 9 2006)brandchannel Yelp Networking
10 Jessica Dolcourt (Dec 2 2009)CNET Reviews Yelp live in BlackBerryApp World
11 Glenn McBride (041410)Chicago Now 3 steps for using Yelp topromote local businesses
12 Claire Cain Miller (Dec18 2009)The New York Times Google Said to BeNear a Yelp Deal
13Erick Schonfeld (Jul 14 2010)TechCrunch Groupon TwitterFoursquare And Yelp Will Convene AtThe Social Currency CrunchUp
14Tom Krazit (Dec 6 2009)CNET NEWS Google Favorite Placescoming to window near you
15 GroundTruth (April 21 2010)Ground Truth Half of All Time Spent onthe Mobile Internet is on SocialNetworking Sites Engagement withmobile social networks surpasses thatof Facebook and MySpace
16 Brightkite (Oct 15 2009) BrightkiteAugmented Reality comes to youriPhone
17 dna 13 on (Mar 16 2010)Geolocation Ups the Ante for Real-TimeCRM
18 RICG (July 28 2010) Geo-locationsocial networks have great potentialfor future
19 Dan Frommer (Aug 17 2010)Business Insider SAI FacebooksLocation Product Could Be A BiggerAttack On Google And Yelp Than OnFoursquare
20 A Fowler (Sep 20 2010)The Wall Street Journal App WatchGeo-Location Checks In At College
Mobile phone users are turning to geo platforms that COMBINE socialnetworking gaming and search for the purpose of local exploration Infact almost half of the current market behavior is gravitating towardsgeolocation Quite simply geo platforms allow people to interact with thepeople and businesses in their vicinity utilizing
CROWDSOURCINGContent is created by mobile device users and businesses in the form ofreviews coupons activities etc
GEO-LOCATIONPlatforms track and reflect usersrsquo locales through some form of map orGPS technology Think custom Yellow Pages
SOCIAL PROOFPlatforms allow businesses and users to know what others are doingdetermine how thatrsquos relevant to them and respond accordingly
THE WEBLOCALIZED
FOURSQUARE is the largest geo-networking platformencouraging users to ldquocheck inrdquo at real sites byawarding badges honorifics and discounts
Foursquarersquos most direct competitor GOWALLAencourages users to ldquocheck inrdquo at places to unlockvirtual items that can be redeemed for actual products
FACEBOOK PLACES works to create moments of socialserendipity as users can locate people or brands intheir networks check in with them and tell others
LOOPT allows users to find each other using GPStracking facilitating meetups Loopt also connectsusers to integrated content from Zagat Citysearch etc
YELP is the most popular user-generated review site forpeople to learn about the businesses around them viaother users integrating socializing and check-intechnologies
WHO WILLBE THE
GOOGLE OFGEO
SHOPKICK contains a new virtual currency calledldquokickbucksrdquo which can be redeemed for Facebookcredits iTunes Gift Cards travel vouchers or donationsto charities
BRIGHTKITE is a geo-networking platform that awardsusers various levels of badges It utilizes newaugmented reality technology for mapping
MYTOWN enables users to build a virtual town or citywith real world-based landmarks and act as a virtualentrepreneur The app has been likened to monopoly
SCVNGR is a game that allows users to completelocation-based challenges and share reviews earningpoints redeemable for retail promotions and discounts
WHRRL users interact with ldquosocietiesrdquo of people basedon interests or check ins Rewards fun facts andreviews add to indexed local consumer insight
LOOKINGFOR A
CHALLENGE
KNOW EXACTLY WHERE YOUR CUSTOMERS ARE WHAT THEYrsquoVEPURCHASED FROM YOU AND SEND RELEVANT PROMOTIONS AT THEMOMENT THEY ARE MOST LIKELY TO USE THEM
92 of phone owners cannot get through a typical day without using theirphones Mobile phones are within armrsquos reach 80 of an average userrsquosday While still in their infant stage geo platforms are used by 4 ofonline users and growing
Big players are jumping into the geo-located world Twitter has addedgeo-located tweets Google has added real-time GPS geo-tracking andFacebook recently rolled out robust new geo functionality in its Placesfeature
THE POWEROF GEO
PLATFORMS
Foursquare and Starbucks teamed up to reward frequent customers withthe Barista badge and officially turned on the rewards side of Starbucksrsquoexperimental loyalty program with the first-ever nationwide mayor special($1 off Frappucinos)
Some Starbucks locations have even created real-world perks andrecognition for their customers such as mayor parking spots and signagefor their most loyal followers demonstrating PR and CRM savvy Thishelps Starbucks forge most lasting connections to its customers
GEO-MARKETING
BESTPRACTICES
1
Gowalla partnered with Sweet Leaf Tea to entice Austin Texas-area usersto check-in at various locations to find virtual Sweet Leaf Tea cansredeemable for real cans at the Sweet Leaf Tea HQ (in Austin)
Gowalla also partnered with the InterContinental Hotels Group for its Hitit Big promotion which offered rewards such as retail gift cards anddouble air miles to guests who stayed multiple nights at any of theparticipating IHG hotels family
Both brands and Gowalla were able to definitively show the effectivenessof these marketing initiatives
GEO-MARKETING
BESTPRACTICES
2
GEOMARKETING AS CUSTOMER RELATIONS MANAGEMENT (CRM)Monitor conversations among consumers as well as manage customerservice
IMAGINE a customer expresses dissatisfaction with a product whileengaging with it in a store An employee can now approach him momentslater to address the issue directly
GEOMARKETING AS INVENTORY MANAGEMENT Use geo platform datato learn real-time demand for onersquos products and adjust for inventorylevels
IMAGINE a hotel is underbooked but you can build buzz by giving awaya free room on a geo platform with instructions for the lucky participant tovisit the hotel spa restaurant and bar for further discounts
GEO-MARKETINGSTRATEGIES
GEOMARKETING AS EXPERIENTIAL BRANDINGUse geomarketing to increase awareness via actual usage a crux ofbranding
IMAGINE Coca Cola partners with Foursquare to add a ldquoCoca-Cola check-inrdquo allowing users to ldquocheck-inrdquo whenever they drink a can of Cokebroadcast this to other users and make comments
IMAGINE YOUR BRANDrsquoS GEO POSSIBILITIEShellip
GEO-MARKETINGSTRATEGIES
The advantages for organizations are compelling Geo platforms allowusers to customize their interactions based on their locations andpersonal activities
Just as importantly these tools allow businesses to closely monitorcustomer behaviors and tailor actions to serve their specific needs
REMEMBER the reason most marketing messages fail to closesales is that they are untargeted Geo platforms allow businessesto deliver relevance and personality
Marketers can now identify reach and reward their most influentialconsumers in the most tangible way possible in real time on their mobilephones when they are at the point of purchase
THE GAME IS ABOUT TO BE CHANGED AGAIN
LEVERAGETHE POWEROF LOCAL
Ludvik + Partners provides value by assessing yourcompanyrsquos overall marketing theme and determining astrategy that helps GEO deliver on fundamental objectives
CREATIVE ADVERTISING REDEFINED48W 20th Street New York NY 10011 T 3475869862 F 9173511214 wwwludvikpluscom
ARE YOU READYTO GO LOCAL
SOURCES1 Erick Schonfeld (Jan 5 2010) USMobile Web Usage Grew 110 PercentLast Year Apple Dominates AndroidNo 2
2 BRAND AUTOPSY MARKETINGPRACTICE Digital Discounts(Foursquare amp Gowalla)
3 By Barbara De Lollis (May 19 2010)USA TODAY InterContinental HotelsGroup bets on Gowalla for major summerpromo
4 Kipp Bodnar (July 22 2010)HubSpot Blog 11 Mind-Blowing MobileMarketing Infographics
5 Sam Taggart and AJ Vaynerchuk(Apr 21st) VAYNERMEDIA Early ProofThat Geolocation Marketing Will Succeed
6 By Neil Vidyarthi (June 2nd 2010)Social Times Your Social Media SourceBooyahrsquos MyTown and Location-BasedGames Are A Possible MarketingSensation
7 By Chris Sherman on (March 31 2010)Engage Digital Booyah Partners WithTravel Channel To Promote MyTown
8 Matthieu Soule (July 13 2010)Atelier Booyahs Secret Gaming RecipeCould Make it the Next Zynga
9 Alycia de Mesa (Oct 9 2006)brandchannel Yelp Networking
10 Jessica Dolcourt (Dec 2 2009)CNET Reviews Yelp live in BlackBerryApp World
11 Glenn McBride (041410)Chicago Now 3 steps for using Yelp topromote local businesses
12 Claire Cain Miller (Dec18 2009)The New York Times Google Said to BeNear a Yelp Deal
13Erick Schonfeld (Jul 14 2010)TechCrunch Groupon TwitterFoursquare And Yelp Will Convene AtThe Social Currency CrunchUp
14Tom Krazit (Dec 6 2009)CNET NEWS Google Favorite Placescoming to window near you
15 GroundTruth (April 21 2010)Ground Truth Half of All Time Spent onthe Mobile Internet is on SocialNetworking Sites Engagement withmobile social networks surpasses thatof Facebook and MySpace
16 Brightkite (Oct 15 2009) BrightkiteAugmented Reality comes to youriPhone
17 dna 13 on (Mar 16 2010)Geolocation Ups the Ante for Real-TimeCRM
18 RICG (July 28 2010) Geo-locationsocial networks have great potentialfor future
19 Dan Frommer (Aug 17 2010)Business Insider SAI FacebooksLocation Product Could Be A BiggerAttack On Google And Yelp Than OnFoursquare
20 A Fowler (Sep 20 2010)The Wall Street Journal App WatchGeo-Location Checks In At College
FOURSQUARE is the largest geo-networking platformencouraging users to ldquocheck inrdquo at real sites byawarding badges honorifics and discounts
Foursquarersquos most direct competitor GOWALLAencourages users to ldquocheck inrdquo at places to unlockvirtual items that can be redeemed for actual products
FACEBOOK PLACES works to create moments of socialserendipity as users can locate people or brands intheir networks check in with them and tell others
LOOPT allows users to find each other using GPStracking facilitating meetups Loopt also connectsusers to integrated content from Zagat Citysearch etc
YELP is the most popular user-generated review site forpeople to learn about the businesses around them viaother users integrating socializing and check-intechnologies
WHO WILLBE THE
GOOGLE OFGEO
SHOPKICK contains a new virtual currency calledldquokickbucksrdquo which can be redeemed for Facebookcredits iTunes Gift Cards travel vouchers or donationsto charities
BRIGHTKITE is a geo-networking platform that awardsusers various levels of badges It utilizes newaugmented reality technology for mapping
MYTOWN enables users to build a virtual town or citywith real world-based landmarks and act as a virtualentrepreneur The app has been likened to monopoly
SCVNGR is a game that allows users to completelocation-based challenges and share reviews earningpoints redeemable for retail promotions and discounts
WHRRL users interact with ldquosocietiesrdquo of people basedon interests or check ins Rewards fun facts andreviews add to indexed local consumer insight
LOOKINGFOR A
CHALLENGE
KNOW EXACTLY WHERE YOUR CUSTOMERS ARE WHAT THEYrsquoVEPURCHASED FROM YOU AND SEND RELEVANT PROMOTIONS AT THEMOMENT THEY ARE MOST LIKELY TO USE THEM
92 of phone owners cannot get through a typical day without using theirphones Mobile phones are within armrsquos reach 80 of an average userrsquosday While still in their infant stage geo platforms are used by 4 ofonline users and growing
Big players are jumping into the geo-located world Twitter has addedgeo-located tweets Google has added real-time GPS geo-tracking andFacebook recently rolled out robust new geo functionality in its Placesfeature
THE POWEROF GEO
PLATFORMS
Foursquare and Starbucks teamed up to reward frequent customers withthe Barista badge and officially turned on the rewards side of Starbucksrsquoexperimental loyalty program with the first-ever nationwide mayor special($1 off Frappucinos)
Some Starbucks locations have even created real-world perks andrecognition for their customers such as mayor parking spots and signagefor their most loyal followers demonstrating PR and CRM savvy Thishelps Starbucks forge most lasting connections to its customers
GEO-MARKETING
BESTPRACTICES
1
Gowalla partnered with Sweet Leaf Tea to entice Austin Texas-area usersto check-in at various locations to find virtual Sweet Leaf Tea cansredeemable for real cans at the Sweet Leaf Tea HQ (in Austin)
Gowalla also partnered with the InterContinental Hotels Group for its Hitit Big promotion which offered rewards such as retail gift cards anddouble air miles to guests who stayed multiple nights at any of theparticipating IHG hotels family
Both brands and Gowalla were able to definitively show the effectivenessof these marketing initiatives
GEO-MARKETING
BESTPRACTICES
2
GEOMARKETING AS CUSTOMER RELATIONS MANAGEMENT (CRM)Monitor conversations among consumers as well as manage customerservice
IMAGINE a customer expresses dissatisfaction with a product whileengaging with it in a store An employee can now approach him momentslater to address the issue directly
GEOMARKETING AS INVENTORY MANAGEMENT Use geo platform datato learn real-time demand for onersquos products and adjust for inventorylevels
IMAGINE a hotel is underbooked but you can build buzz by giving awaya free room on a geo platform with instructions for the lucky participant tovisit the hotel spa restaurant and bar for further discounts
GEO-MARKETINGSTRATEGIES
GEOMARKETING AS EXPERIENTIAL BRANDINGUse geomarketing to increase awareness via actual usage a crux ofbranding
IMAGINE Coca Cola partners with Foursquare to add a ldquoCoca-Cola check-inrdquo allowing users to ldquocheck-inrdquo whenever they drink a can of Cokebroadcast this to other users and make comments
IMAGINE YOUR BRANDrsquoS GEO POSSIBILITIEShellip
GEO-MARKETINGSTRATEGIES
The advantages for organizations are compelling Geo platforms allowusers to customize their interactions based on their locations andpersonal activities
Just as importantly these tools allow businesses to closely monitorcustomer behaviors and tailor actions to serve their specific needs
REMEMBER the reason most marketing messages fail to closesales is that they are untargeted Geo platforms allow businessesto deliver relevance and personality
Marketers can now identify reach and reward their most influentialconsumers in the most tangible way possible in real time on their mobilephones when they are at the point of purchase
THE GAME IS ABOUT TO BE CHANGED AGAIN
LEVERAGETHE POWEROF LOCAL
Ludvik + Partners provides value by assessing yourcompanyrsquos overall marketing theme and determining astrategy that helps GEO deliver on fundamental objectives
CREATIVE ADVERTISING REDEFINED48W 20th Street New York NY 10011 T 3475869862 F 9173511214 wwwludvikpluscom
ARE YOU READYTO GO LOCAL
SOURCES1 Erick Schonfeld (Jan 5 2010) USMobile Web Usage Grew 110 PercentLast Year Apple Dominates AndroidNo 2
2 BRAND AUTOPSY MARKETINGPRACTICE Digital Discounts(Foursquare amp Gowalla)
3 By Barbara De Lollis (May 19 2010)USA TODAY InterContinental HotelsGroup bets on Gowalla for major summerpromo
4 Kipp Bodnar (July 22 2010)HubSpot Blog 11 Mind-Blowing MobileMarketing Infographics
5 Sam Taggart and AJ Vaynerchuk(Apr 21st) VAYNERMEDIA Early ProofThat Geolocation Marketing Will Succeed
6 By Neil Vidyarthi (June 2nd 2010)Social Times Your Social Media SourceBooyahrsquos MyTown and Location-BasedGames Are A Possible MarketingSensation
7 By Chris Sherman on (March 31 2010)Engage Digital Booyah Partners WithTravel Channel To Promote MyTown
8 Matthieu Soule (July 13 2010)Atelier Booyahs Secret Gaming RecipeCould Make it the Next Zynga
9 Alycia de Mesa (Oct 9 2006)brandchannel Yelp Networking
10 Jessica Dolcourt (Dec 2 2009)CNET Reviews Yelp live in BlackBerryApp World
11 Glenn McBride (041410)Chicago Now 3 steps for using Yelp topromote local businesses
12 Claire Cain Miller (Dec18 2009)The New York Times Google Said to BeNear a Yelp Deal
13Erick Schonfeld (Jul 14 2010)TechCrunch Groupon TwitterFoursquare And Yelp Will Convene AtThe Social Currency CrunchUp
14Tom Krazit (Dec 6 2009)CNET NEWS Google Favorite Placescoming to window near you
15 GroundTruth (April 21 2010)Ground Truth Half of All Time Spent onthe Mobile Internet is on SocialNetworking Sites Engagement withmobile social networks surpasses thatof Facebook and MySpace
16 Brightkite (Oct 15 2009) BrightkiteAugmented Reality comes to youriPhone
17 dna 13 on (Mar 16 2010)Geolocation Ups the Ante for Real-TimeCRM
18 RICG (July 28 2010) Geo-locationsocial networks have great potentialfor future
19 Dan Frommer (Aug 17 2010)Business Insider SAI FacebooksLocation Product Could Be A BiggerAttack On Google And Yelp Than OnFoursquare
20 A Fowler (Sep 20 2010)The Wall Street Journal App WatchGeo-Location Checks In At College
SHOPKICK contains a new virtual currency calledldquokickbucksrdquo which can be redeemed for Facebookcredits iTunes Gift Cards travel vouchers or donationsto charities
BRIGHTKITE is a geo-networking platform that awardsusers various levels of badges It utilizes newaugmented reality technology for mapping
MYTOWN enables users to build a virtual town or citywith real world-based landmarks and act as a virtualentrepreneur The app has been likened to monopoly
SCVNGR is a game that allows users to completelocation-based challenges and share reviews earningpoints redeemable for retail promotions and discounts
WHRRL users interact with ldquosocietiesrdquo of people basedon interests or check ins Rewards fun facts andreviews add to indexed local consumer insight
LOOKINGFOR A
CHALLENGE
KNOW EXACTLY WHERE YOUR CUSTOMERS ARE WHAT THEYrsquoVEPURCHASED FROM YOU AND SEND RELEVANT PROMOTIONS AT THEMOMENT THEY ARE MOST LIKELY TO USE THEM
92 of phone owners cannot get through a typical day without using theirphones Mobile phones are within armrsquos reach 80 of an average userrsquosday While still in their infant stage geo platforms are used by 4 ofonline users and growing
Big players are jumping into the geo-located world Twitter has addedgeo-located tweets Google has added real-time GPS geo-tracking andFacebook recently rolled out robust new geo functionality in its Placesfeature
THE POWEROF GEO
PLATFORMS
Foursquare and Starbucks teamed up to reward frequent customers withthe Barista badge and officially turned on the rewards side of Starbucksrsquoexperimental loyalty program with the first-ever nationwide mayor special($1 off Frappucinos)
Some Starbucks locations have even created real-world perks andrecognition for their customers such as mayor parking spots and signagefor their most loyal followers demonstrating PR and CRM savvy Thishelps Starbucks forge most lasting connections to its customers
GEO-MARKETING
BESTPRACTICES
1
Gowalla partnered with Sweet Leaf Tea to entice Austin Texas-area usersto check-in at various locations to find virtual Sweet Leaf Tea cansredeemable for real cans at the Sweet Leaf Tea HQ (in Austin)
Gowalla also partnered with the InterContinental Hotels Group for its Hitit Big promotion which offered rewards such as retail gift cards anddouble air miles to guests who stayed multiple nights at any of theparticipating IHG hotels family
Both brands and Gowalla were able to definitively show the effectivenessof these marketing initiatives
GEO-MARKETING
BESTPRACTICES
2
GEOMARKETING AS CUSTOMER RELATIONS MANAGEMENT (CRM)Monitor conversations among consumers as well as manage customerservice
IMAGINE a customer expresses dissatisfaction with a product whileengaging with it in a store An employee can now approach him momentslater to address the issue directly
GEOMARKETING AS INVENTORY MANAGEMENT Use geo platform datato learn real-time demand for onersquos products and adjust for inventorylevels
IMAGINE a hotel is underbooked but you can build buzz by giving awaya free room on a geo platform with instructions for the lucky participant tovisit the hotel spa restaurant and bar for further discounts
GEO-MARKETINGSTRATEGIES
GEOMARKETING AS EXPERIENTIAL BRANDINGUse geomarketing to increase awareness via actual usage a crux ofbranding
IMAGINE Coca Cola partners with Foursquare to add a ldquoCoca-Cola check-inrdquo allowing users to ldquocheck-inrdquo whenever they drink a can of Cokebroadcast this to other users and make comments
IMAGINE YOUR BRANDrsquoS GEO POSSIBILITIEShellip
GEO-MARKETINGSTRATEGIES
The advantages for organizations are compelling Geo platforms allowusers to customize their interactions based on their locations andpersonal activities
Just as importantly these tools allow businesses to closely monitorcustomer behaviors and tailor actions to serve their specific needs
REMEMBER the reason most marketing messages fail to closesales is that they are untargeted Geo platforms allow businessesto deliver relevance and personality
Marketers can now identify reach and reward their most influentialconsumers in the most tangible way possible in real time on their mobilephones when they are at the point of purchase
THE GAME IS ABOUT TO BE CHANGED AGAIN
LEVERAGETHE POWEROF LOCAL
Ludvik + Partners provides value by assessing yourcompanyrsquos overall marketing theme and determining astrategy that helps GEO deliver on fundamental objectives
CREATIVE ADVERTISING REDEFINED48W 20th Street New York NY 10011 T 3475869862 F 9173511214 wwwludvikpluscom
ARE YOU READYTO GO LOCAL
SOURCES1 Erick Schonfeld (Jan 5 2010) USMobile Web Usage Grew 110 PercentLast Year Apple Dominates AndroidNo 2
2 BRAND AUTOPSY MARKETINGPRACTICE Digital Discounts(Foursquare amp Gowalla)
3 By Barbara De Lollis (May 19 2010)USA TODAY InterContinental HotelsGroup bets on Gowalla for major summerpromo
4 Kipp Bodnar (July 22 2010)HubSpot Blog 11 Mind-Blowing MobileMarketing Infographics
5 Sam Taggart and AJ Vaynerchuk(Apr 21st) VAYNERMEDIA Early ProofThat Geolocation Marketing Will Succeed
6 By Neil Vidyarthi (June 2nd 2010)Social Times Your Social Media SourceBooyahrsquos MyTown and Location-BasedGames Are A Possible MarketingSensation
7 By Chris Sherman on (March 31 2010)Engage Digital Booyah Partners WithTravel Channel To Promote MyTown
8 Matthieu Soule (July 13 2010)Atelier Booyahs Secret Gaming RecipeCould Make it the Next Zynga
9 Alycia de Mesa (Oct 9 2006)brandchannel Yelp Networking
10 Jessica Dolcourt (Dec 2 2009)CNET Reviews Yelp live in BlackBerryApp World
11 Glenn McBride (041410)Chicago Now 3 steps for using Yelp topromote local businesses
12 Claire Cain Miller (Dec18 2009)The New York Times Google Said to BeNear a Yelp Deal
13Erick Schonfeld (Jul 14 2010)TechCrunch Groupon TwitterFoursquare And Yelp Will Convene AtThe Social Currency CrunchUp
14Tom Krazit (Dec 6 2009)CNET NEWS Google Favorite Placescoming to window near you
15 GroundTruth (April 21 2010)Ground Truth Half of All Time Spent onthe Mobile Internet is on SocialNetworking Sites Engagement withmobile social networks surpasses thatof Facebook and MySpace
16 Brightkite (Oct 15 2009) BrightkiteAugmented Reality comes to youriPhone
17 dna 13 on (Mar 16 2010)Geolocation Ups the Ante for Real-TimeCRM
18 RICG (July 28 2010) Geo-locationsocial networks have great potentialfor future
19 Dan Frommer (Aug 17 2010)Business Insider SAI FacebooksLocation Product Could Be A BiggerAttack On Google And Yelp Than OnFoursquare
20 A Fowler (Sep 20 2010)The Wall Street Journal App WatchGeo-Location Checks In At College
KNOW EXACTLY WHERE YOUR CUSTOMERS ARE WHAT THEYrsquoVEPURCHASED FROM YOU AND SEND RELEVANT PROMOTIONS AT THEMOMENT THEY ARE MOST LIKELY TO USE THEM
92 of phone owners cannot get through a typical day without using theirphones Mobile phones are within armrsquos reach 80 of an average userrsquosday While still in their infant stage geo platforms are used by 4 ofonline users and growing
Big players are jumping into the geo-located world Twitter has addedgeo-located tweets Google has added real-time GPS geo-tracking andFacebook recently rolled out robust new geo functionality in its Placesfeature
THE POWEROF GEO
PLATFORMS
Foursquare and Starbucks teamed up to reward frequent customers withthe Barista badge and officially turned on the rewards side of Starbucksrsquoexperimental loyalty program with the first-ever nationwide mayor special($1 off Frappucinos)
Some Starbucks locations have even created real-world perks andrecognition for their customers such as mayor parking spots and signagefor their most loyal followers demonstrating PR and CRM savvy Thishelps Starbucks forge most lasting connections to its customers
GEO-MARKETING
BESTPRACTICES
1
Gowalla partnered with Sweet Leaf Tea to entice Austin Texas-area usersto check-in at various locations to find virtual Sweet Leaf Tea cansredeemable for real cans at the Sweet Leaf Tea HQ (in Austin)
Gowalla also partnered with the InterContinental Hotels Group for its Hitit Big promotion which offered rewards such as retail gift cards anddouble air miles to guests who stayed multiple nights at any of theparticipating IHG hotels family
Both brands and Gowalla were able to definitively show the effectivenessof these marketing initiatives
GEO-MARKETING
BESTPRACTICES
2
GEOMARKETING AS CUSTOMER RELATIONS MANAGEMENT (CRM)Monitor conversations among consumers as well as manage customerservice
IMAGINE a customer expresses dissatisfaction with a product whileengaging with it in a store An employee can now approach him momentslater to address the issue directly
GEOMARKETING AS INVENTORY MANAGEMENT Use geo platform datato learn real-time demand for onersquos products and adjust for inventorylevels
IMAGINE a hotel is underbooked but you can build buzz by giving awaya free room on a geo platform with instructions for the lucky participant tovisit the hotel spa restaurant and bar for further discounts
GEO-MARKETINGSTRATEGIES
GEOMARKETING AS EXPERIENTIAL BRANDINGUse geomarketing to increase awareness via actual usage a crux ofbranding
IMAGINE Coca Cola partners with Foursquare to add a ldquoCoca-Cola check-inrdquo allowing users to ldquocheck-inrdquo whenever they drink a can of Cokebroadcast this to other users and make comments
IMAGINE YOUR BRANDrsquoS GEO POSSIBILITIEShellip
GEO-MARKETINGSTRATEGIES
The advantages for organizations are compelling Geo platforms allowusers to customize their interactions based on their locations andpersonal activities
Just as importantly these tools allow businesses to closely monitorcustomer behaviors and tailor actions to serve their specific needs
REMEMBER the reason most marketing messages fail to closesales is that they are untargeted Geo platforms allow businessesto deliver relevance and personality
Marketers can now identify reach and reward their most influentialconsumers in the most tangible way possible in real time on their mobilephones when they are at the point of purchase
THE GAME IS ABOUT TO BE CHANGED AGAIN
LEVERAGETHE POWEROF LOCAL
Ludvik + Partners provides value by assessing yourcompanyrsquos overall marketing theme and determining astrategy that helps GEO deliver on fundamental objectives
CREATIVE ADVERTISING REDEFINED48W 20th Street New York NY 10011 T 3475869862 F 9173511214 wwwludvikpluscom
ARE YOU READYTO GO LOCAL
SOURCES1 Erick Schonfeld (Jan 5 2010) USMobile Web Usage Grew 110 PercentLast Year Apple Dominates AndroidNo 2
2 BRAND AUTOPSY MARKETINGPRACTICE Digital Discounts(Foursquare amp Gowalla)
3 By Barbara De Lollis (May 19 2010)USA TODAY InterContinental HotelsGroup bets on Gowalla for major summerpromo
4 Kipp Bodnar (July 22 2010)HubSpot Blog 11 Mind-Blowing MobileMarketing Infographics
5 Sam Taggart and AJ Vaynerchuk(Apr 21st) VAYNERMEDIA Early ProofThat Geolocation Marketing Will Succeed
6 By Neil Vidyarthi (June 2nd 2010)Social Times Your Social Media SourceBooyahrsquos MyTown and Location-BasedGames Are A Possible MarketingSensation
7 By Chris Sherman on (March 31 2010)Engage Digital Booyah Partners WithTravel Channel To Promote MyTown
8 Matthieu Soule (July 13 2010)Atelier Booyahs Secret Gaming RecipeCould Make it the Next Zynga
9 Alycia de Mesa (Oct 9 2006)brandchannel Yelp Networking
10 Jessica Dolcourt (Dec 2 2009)CNET Reviews Yelp live in BlackBerryApp World
11 Glenn McBride (041410)Chicago Now 3 steps for using Yelp topromote local businesses
12 Claire Cain Miller (Dec18 2009)The New York Times Google Said to BeNear a Yelp Deal
13Erick Schonfeld (Jul 14 2010)TechCrunch Groupon TwitterFoursquare And Yelp Will Convene AtThe Social Currency CrunchUp
14Tom Krazit (Dec 6 2009)CNET NEWS Google Favorite Placescoming to window near you
15 GroundTruth (April 21 2010)Ground Truth Half of All Time Spent onthe Mobile Internet is on SocialNetworking Sites Engagement withmobile social networks surpasses thatof Facebook and MySpace
16 Brightkite (Oct 15 2009) BrightkiteAugmented Reality comes to youriPhone
17 dna 13 on (Mar 16 2010)Geolocation Ups the Ante for Real-TimeCRM
18 RICG (July 28 2010) Geo-locationsocial networks have great potentialfor future
19 Dan Frommer (Aug 17 2010)Business Insider SAI FacebooksLocation Product Could Be A BiggerAttack On Google And Yelp Than OnFoursquare
20 A Fowler (Sep 20 2010)The Wall Street Journal App WatchGeo-Location Checks In At College
Foursquare and Starbucks teamed up to reward frequent customers withthe Barista badge and officially turned on the rewards side of Starbucksrsquoexperimental loyalty program with the first-ever nationwide mayor special($1 off Frappucinos)
Some Starbucks locations have even created real-world perks andrecognition for their customers such as mayor parking spots and signagefor their most loyal followers demonstrating PR and CRM savvy Thishelps Starbucks forge most lasting connections to its customers
GEO-MARKETING
BESTPRACTICES
1
Gowalla partnered with Sweet Leaf Tea to entice Austin Texas-area usersto check-in at various locations to find virtual Sweet Leaf Tea cansredeemable for real cans at the Sweet Leaf Tea HQ (in Austin)
Gowalla also partnered with the InterContinental Hotels Group for its Hitit Big promotion which offered rewards such as retail gift cards anddouble air miles to guests who stayed multiple nights at any of theparticipating IHG hotels family
Both brands and Gowalla were able to definitively show the effectivenessof these marketing initiatives
GEO-MARKETING
BESTPRACTICES
2
GEOMARKETING AS CUSTOMER RELATIONS MANAGEMENT (CRM)Monitor conversations among consumers as well as manage customerservice
IMAGINE a customer expresses dissatisfaction with a product whileengaging with it in a store An employee can now approach him momentslater to address the issue directly
GEOMARKETING AS INVENTORY MANAGEMENT Use geo platform datato learn real-time demand for onersquos products and adjust for inventorylevels
IMAGINE a hotel is underbooked but you can build buzz by giving awaya free room on a geo platform with instructions for the lucky participant tovisit the hotel spa restaurant and bar for further discounts
GEO-MARKETINGSTRATEGIES
GEOMARKETING AS EXPERIENTIAL BRANDINGUse geomarketing to increase awareness via actual usage a crux ofbranding
IMAGINE Coca Cola partners with Foursquare to add a ldquoCoca-Cola check-inrdquo allowing users to ldquocheck-inrdquo whenever they drink a can of Cokebroadcast this to other users and make comments
IMAGINE YOUR BRANDrsquoS GEO POSSIBILITIEShellip
GEO-MARKETINGSTRATEGIES
The advantages for organizations are compelling Geo platforms allowusers to customize their interactions based on their locations andpersonal activities
Just as importantly these tools allow businesses to closely monitorcustomer behaviors and tailor actions to serve their specific needs
REMEMBER the reason most marketing messages fail to closesales is that they are untargeted Geo platforms allow businessesto deliver relevance and personality
Marketers can now identify reach and reward their most influentialconsumers in the most tangible way possible in real time on their mobilephones when they are at the point of purchase
THE GAME IS ABOUT TO BE CHANGED AGAIN
LEVERAGETHE POWEROF LOCAL
Ludvik + Partners provides value by assessing yourcompanyrsquos overall marketing theme and determining astrategy that helps GEO deliver on fundamental objectives
CREATIVE ADVERTISING REDEFINED48W 20th Street New York NY 10011 T 3475869862 F 9173511214 wwwludvikpluscom
ARE YOU READYTO GO LOCAL
SOURCES1 Erick Schonfeld (Jan 5 2010) USMobile Web Usage Grew 110 PercentLast Year Apple Dominates AndroidNo 2
2 BRAND AUTOPSY MARKETINGPRACTICE Digital Discounts(Foursquare amp Gowalla)
3 By Barbara De Lollis (May 19 2010)USA TODAY InterContinental HotelsGroup bets on Gowalla for major summerpromo
4 Kipp Bodnar (July 22 2010)HubSpot Blog 11 Mind-Blowing MobileMarketing Infographics
5 Sam Taggart and AJ Vaynerchuk(Apr 21st) VAYNERMEDIA Early ProofThat Geolocation Marketing Will Succeed
6 By Neil Vidyarthi (June 2nd 2010)Social Times Your Social Media SourceBooyahrsquos MyTown and Location-BasedGames Are A Possible MarketingSensation
7 By Chris Sherman on (March 31 2010)Engage Digital Booyah Partners WithTravel Channel To Promote MyTown
8 Matthieu Soule (July 13 2010)Atelier Booyahs Secret Gaming RecipeCould Make it the Next Zynga
9 Alycia de Mesa (Oct 9 2006)brandchannel Yelp Networking
10 Jessica Dolcourt (Dec 2 2009)CNET Reviews Yelp live in BlackBerryApp World
11 Glenn McBride (041410)Chicago Now 3 steps for using Yelp topromote local businesses
12 Claire Cain Miller (Dec18 2009)The New York Times Google Said to BeNear a Yelp Deal
13Erick Schonfeld (Jul 14 2010)TechCrunch Groupon TwitterFoursquare And Yelp Will Convene AtThe Social Currency CrunchUp
14Tom Krazit (Dec 6 2009)CNET NEWS Google Favorite Placescoming to window near you
15 GroundTruth (April 21 2010)Ground Truth Half of All Time Spent onthe Mobile Internet is on SocialNetworking Sites Engagement withmobile social networks surpasses thatof Facebook and MySpace
16 Brightkite (Oct 15 2009) BrightkiteAugmented Reality comes to youriPhone
17 dna 13 on (Mar 16 2010)Geolocation Ups the Ante for Real-TimeCRM
18 RICG (July 28 2010) Geo-locationsocial networks have great potentialfor future
19 Dan Frommer (Aug 17 2010)Business Insider SAI FacebooksLocation Product Could Be A BiggerAttack On Google And Yelp Than OnFoursquare
20 A Fowler (Sep 20 2010)The Wall Street Journal App WatchGeo-Location Checks In At College
Gowalla partnered with Sweet Leaf Tea to entice Austin Texas-area usersto check-in at various locations to find virtual Sweet Leaf Tea cansredeemable for real cans at the Sweet Leaf Tea HQ (in Austin)
Gowalla also partnered with the InterContinental Hotels Group for its Hitit Big promotion which offered rewards such as retail gift cards anddouble air miles to guests who stayed multiple nights at any of theparticipating IHG hotels family
Both brands and Gowalla were able to definitively show the effectivenessof these marketing initiatives
GEO-MARKETING
BESTPRACTICES
2
GEOMARKETING AS CUSTOMER RELATIONS MANAGEMENT (CRM)Monitor conversations among consumers as well as manage customerservice
IMAGINE a customer expresses dissatisfaction with a product whileengaging with it in a store An employee can now approach him momentslater to address the issue directly
GEOMARKETING AS INVENTORY MANAGEMENT Use geo platform datato learn real-time demand for onersquos products and adjust for inventorylevels
IMAGINE a hotel is underbooked but you can build buzz by giving awaya free room on a geo platform with instructions for the lucky participant tovisit the hotel spa restaurant and bar for further discounts
GEO-MARKETINGSTRATEGIES
GEOMARKETING AS EXPERIENTIAL BRANDINGUse geomarketing to increase awareness via actual usage a crux ofbranding
IMAGINE Coca Cola partners with Foursquare to add a ldquoCoca-Cola check-inrdquo allowing users to ldquocheck-inrdquo whenever they drink a can of Cokebroadcast this to other users and make comments
IMAGINE YOUR BRANDrsquoS GEO POSSIBILITIEShellip
GEO-MARKETINGSTRATEGIES
The advantages for organizations are compelling Geo platforms allowusers to customize their interactions based on their locations andpersonal activities
Just as importantly these tools allow businesses to closely monitorcustomer behaviors and tailor actions to serve their specific needs
REMEMBER the reason most marketing messages fail to closesales is that they are untargeted Geo platforms allow businessesto deliver relevance and personality
Marketers can now identify reach and reward their most influentialconsumers in the most tangible way possible in real time on their mobilephones when they are at the point of purchase
THE GAME IS ABOUT TO BE CHANGED AGAIN
LEVERAGETHE POWEROF LOCAL
Ludvik + Partners provides value by assessing yourcompanyrsquos overall marketing theme and determining astrategy that helps GEO deliver on fundamental objectives
CREATIVE ADVERTISING REDEFINED48W 20th Street New York NY 10011 T 3475869862 F 9173511214 wwwludvikpluscom
ARE YOU READYTO GO LOCAL
SOURCES1 Erick Schonfeld (Jan 5 2010) USMobile Web Usage Grew 110 PercentLast Year Apple Dominates AndroidNo 2
2 BRAND AUTOPSY MARKETINGPRACTICE Digital Discounts(Foursquare amp Gowalla)
3 By Barbara De Lollis (May 19 2010)USA TODAY InterContinental HotelsGroup bets on Gowalla for major summerpromo
4 Kipp Bodnar (July 22 2010)HubSpot Blog 11 Mind-Blowing MobileMarketing Infographics
5 Sam Taggart and AJ Vaynerchuk(Apr 21st) VAYNERMEDIA Early ProofThat Geolocation Marketing Will Succeed
6 By Neil Vidyarthi (June 2nd 2010)Social Times Your Social Media SourceBooyahrsquos MyTown and Location-BasedGames Are A Possible MarketingSensation
7 By Chris Sherman on (March 31 2010)Engage Digital Booyah Partners WithTravel Channel To Promote MyTown
8 Matthieu Soule (July 13 2010)Atelier Booyahs Secret Gaming RecipeCould Make it the Next Zynga
9 Alycia de Mesa (Oct 9 2006)brandchannel Yelp Networking
10 Jessica Dolcourt (Dec 2 2009)CNET Reviews Yelp live in BlackBerryApp World
11 Glenn McBride (041410)Chicago Now 3 steps for using Yelp topromote local businesses
12 Claire Cain Miller (Dec18 2009)The New York Times Google Said to BeNear a Yelp Deal
13Erick Schonfeld (Jul 14 2010)TechCrunch Groupon TwitterFoursquare And Yelp Will Convene AtThe Social Currency CrunchUp
14Tom Krazit (Dec 6 2009)CNET NEWS Google Favorite Placescoming to window near you
15 GroundTruth (April 21 2010)Ground Truth Half of All Time Spent onthe Mobile Internet is on SocialNetworking Sites Engagement withmobile social networks surpasses thatof Facebook and MySpace
16 Brightkite (Oct 15 2009) BrightkiteAugmented Reality comes to youriPhone
17 dna 13 on (Mar 16 2010)Geolocation Ups the Ante for Real-TimeCRM
18 RICG (July 28 2010) Geo-locationsocial networks have great potentialfor future
19 Dan Frommer (Aug 17 2010)Business Insider SAI FacebooksLocation Product Could Be A BiggerAttack On Google And Yelp Than OnFoursquare
20 A Fowler (Sep 20 2010)The Wall Street Journal App WatchGeo-Location Checks In At College
GEOMARKETING AS CUSTOMER RELATIONS MANAGEMENT (CRM)Monitor conversations among consumers as well as manage customerservice
IMAGINE a customer expresses dissatisfaction with a product whileengaging with it in a store An employee can now approach him momentslater to address the issue directly
GEOMARKETING AS INVENTORY MANAGEMENT Use geo platform datato learn real-time demand for onersquos products and adjust for inventorylevels
IMAGINE a hotel is underbooked but you can build buzz by giving awaya free room on a geo platform with instructions for the lucky participant tovisit the hotel spa restaurant and bar for further discounts
GEO-MARKETINGSTRATEGIES
GEOMARKETING AS EXPERIENTIAL BRANDINGUse geomarketing to increase awareness via actual usage a crux ofbranding
IMAGINE Coca Cola partners with Foursquare to add a ldquoCoca-Cola check-inrdquo allowing users to ldquocheck-inrdquo whenever they drink a can of Cokebroadcast this to other users and make comments
IMAGINE YOUR BRANDrsquoS GEO POSSIBILITIEShellip
GEO-MARKETINGSTRATEGIES
The advantages for organizations are compelling Geo platforms allowusers to customize their interactions based on their locations andpersonal activities
Just as importantly these tools allow businesses to closely monitorcustomer behaviors and tailor actions to serve their specific needs
REMEMBER the reason most marketing messages fail to closesales is that they are untargeted Geo platforms allow businessesto deliver relevance and personality
Marketers can now identify reach and reward their most influentialconsumers in the most tangible way possible in real time on their mobilephones when they are at the point of purchase
THE GAME IS ABOUT TO BE CHANGED AGAIN
LEVERAGETHE POWEROF LOCAL
Ludvik + Partners provides value by assessing yourcompanyrsquos overall marketing theme and determining astrategy that helps GEO deliver on fundamental objectives
CREATIVE ADVERTISING REDEFINED48W 20th Street New York NY 10011 T 3475869862 F 9173511214 wwwludvikpluscom
ARE YOU READYTO GO LOCAL
SOURCES1 Erick Schonfeld (Jan 5 2010) USMobile Web Usage Grew 110 PercentLast Year Apple Dominates AndroidNo 2
2 BRAND AUTOPSY MARKETINGPRACTICE Digital Discounts(Foursquare amp Gowalla)
3 By Barbara De Lollis (May 19 2010)USA TODAY InterContinental HotelsGroup bets on Gowalla for major summerpromo
4 Kipp Bodnar (July 22 2010)HubSpot Blog 11 Mind-Blowing MobileMarketing Infographics
5 Sam Taggart and AJ Vaynerchuk(Apr 21st) VAYNERMEDIA Early ProofThat Geolocation Marketing Will Succeed
6 By Neil Vidyarthi (June 2nd 2010)Social Times Your Social Media SourceBooyahrsquos MyTown and Location-BasedGames Are A Possible MarketingSensation
7 By Chris Sherman on (March 31 2010)Engage Digital Booyah Partners WithTravel Channel To Promote MyTown
8 Matthieu Soule (July 13 2010)Atelier Booyahs Secret Gaming RecipeCould Make it the Next Zynga
9 Alycia de Mesa (Oct 9 2006)brandchannel Yelp Networking
10 Jessica Dolcourt (Dec 2 2009)CNET Reviews Yelp live in BlackBerryApp World
11 Glenn McBride (041410)Chicago Now 3 steps for using Yelp topromote local businesses
12 Claire Cain Miller (Dec18 2009)The New York Times Google Said to BeNear a Yelp Deal
13Erick Schonfeld (Jul 14 2010)TechCrunch Groupon TwitterFoursquare And Yelp Will Convene AtThe Social Currency CrunchUp
14Tom Krazit (Dec 6 2009)CNET NEWS Google Favorite Placescoming to window near you
15 GroundTruth (April 21 2010)Ground Truth Half of All Time Spent onthe Mobile Internet is on SocialNetworking Sites Engagement withmobile social networks surpasses thatof Facebook and MySpace
16 Brightkite (Oct 15 2009) BrightkiteAugmented Reality comes to youriPhone
17 dna 13 on (Mar 16 2010)Geolocation Ups the Ante for Real-TimeCRM
18 RICG (July 28 2010) Geo-locationsocial networks have great potentialfor future
19 Dan Frommer (Aug 17 2010)Business Insider SAI FacebooksLocation Product Could Be A BiggerAttack On Google And Yelp Than OnFoursquare
20 A Fowler (Sep 20 2010)The Wall Street Journal App WatchGeo-Location Checks In At College
GEOMARKETING AS EXPERIENTIAL BRANDINGUse geomarketing to increase awareness via actual usage a crux ofbranding
IMAGINE Coca Cola partners with Foursquare to add a ldquoCoca-Cola check-inrdquo allowing users to ldquocheck-inrdquo whenever they drink a can of Cokebroadcast this to other users and make comments
IMAGINE YOUR BRANDrsquoS GEO POSSIBILITIEShellip
GEO-MARKETINGSTRATEGIES
The advantages for organizations are compelling Geo platforms allowusers to customize their interactions based on their locations andpersonal activities
Just as importantly these tools allow businesses to closely monitorcustomer behaviors and tailor actions to serve their specific needs
REMEMBER the reason most marketing messages fail to closesales is that they are untargeted Geo platforms allow businessesto deliver relevance and personality
Marketers can now identify reach and reward their most influentialconsumers in the most tangible way possible in real time on their mobilephones when they are at the point of purchase
THE GAME IS ABOUT TO BE CHANGED AGAIN
LEVERAGETHE POWEROF LOCAL
Ludvik + Partners provides value by assessing yourcompanyrsquos overall marketing theme and determining astrategy that helps GEO deliver on fundamental objectives
CREATIVE ADVERTISING REDEFINED48W 20th Street New York NY 10011 T 3475869862 F 9173511214 wwwludvikpluscom
ARE YOU READYTO GO LOCAL
SOURCES1 Erick Schonfeld (Jan 5 2010) USMobile Web Usage Grew 110 PercentLast Year Apple Dominates AndroidNo 2
2 BRAND AUTOPSY MARKETINGPRACTICE Digital Discounts(Foursquare amp Gowalla)
3 By Barbara De Lollis (May 19 2010)USA TODAY InterContinental HotelsGroup bets on Gowalla for major summerpromo
4 Kipp Bodnar (July 22 2010)HubSpot Blog 11 Mind-Blowing MobileMarketing Infographics
5 Sam Taggart and AJ Vaynerchuk(Apr 21st) VAYNERMEDIA Early ProofThat Geolocation Marketing Will Succeed
6 By Neil Vidyarthi (June 2nd 2010)Social Times Your Social Media SourceBooyahrsquos MyTown and Location-BasedGames Are A Possible MarketingSensation
7 By Chris Sherman on (March 31 2010)Engage Digital Booyah Partners WithTravel Channel To Promote MyTown
8 Matthieu Soule (July 13 2010)Atelier Booyahs Secret Gaming RecipeCould Make it the Next Zynga
9 Alycia de Mesa (Oct 9 2006)brandchannel Yelp Networking
10 Jessica Dolcourt (Dec 2 2009)CNET Reviews Yelp live in BlackBerryApp World
11 Glenn McBride (041410)Chicago Now 3 steps for using Yelp topromote local businesses
12 Claire Cain Miller (Dec18 2009)The New York Times Google Said to BeNear a Yelp Deal
13Erick Schonfeld (Jul 14 2010)TechCrunch Groupon TwitterFoursquare And Yelp Will Convene AtThe Social Currency CrunchUp
14Tom Krazit (Dec 6 2009)CNET NEWS Google Favorite Placescoming to window near you
15 GroundTruth (April 21 2010)Ground Truth Half of All Time Spent onthe Mobile Internet is on SocialNetworking Sites Engagement withmobile social networks surpasses thatof Facebook and MySpace
16 Brightkite (Oct 15 2009) BrightkiteAugmented Reality comes to youriPhone
17 dna 13 on (Mar 16 2010)Geolocation Ups the Ante for Real-TimeCRM
18 RICG (July 28 2010) Geo-locationsocial networks have great potentialfor future
19 Dan Frommer (Aug 17 2010)Business Insider SAI FacebooksLocation Product Could Be A BiggerAttack On Google And Yelp Than OnFoursquare
20 A Fowler (Sep 20 2010)The Wall Street Journal App WatchGeo-Location Checks In At College
The advantages for organizations are compelling Geo platforms allowusers to customize their interactions based on their locations andpersonal activities
Just as importantly these tools allow businesses to closely monitorcustomer behaviors and tailor actions to serve their specific needs
REMEMBER the reason most marketing messages fail to closesales is that they are untargeted Geo platforms allow businessesto deliver relevance and personality
Marketers can now identify reach and reward their most influentialconsumers in the most tangible way possible in real time on their mobilephones when they are at the point of purchase
THE GAME IS ABOUT TO BE CHANGED AGAIN
LEVERAGETHE POWEROF LOCAL
Ludvik + Partners provides value by assessing yourcompanyrsquos overall marketing theme and determining astrategy that helps GEO deliver on fundamental objectives
CREATIVE ADVERTISING REDEFINED48W 20th Street New York NY 10011 T 3475869862 F 9173511214 wwwludvikpluscom
ARE YOU READYTO GO LOCAL
SOURCES1 Erick Schonfeld (Jan 5 2010) USMobile Web Usage Grew 110 PercentLast Year Apple Dominates AndroidNo 2
2 BRAND AUTOPSY MARKETINGPRACTICE Digital Discounts(Foursquare amp Gowalla)
3 By Barbara De Lollis (May 19 2010)USA TODAY InterContinental HotelsGroup bets on Gowalla for major summerpromo
4 Kipp Bodnar (July 22 2010)HubSpot Blog 11 Mind-Blowing MobileMarketing Infographics
5 Sam Taggart and AJ Vaynerchuk(Apr 21st) VAYNERMEDIA Early ProofThat Geolocation Marketing Will Succeed
6 By Neil Vidyarthi (June 2nd 2010)Social Times Your Social Media SourceBooyahrsquos MyTown and Location-BasedGames Are A Possible MarketingSensation
7 By Chris Sherman on (March 31 2010)Engage Digital Booyah Partners WithTravel Channel To Promote MyTown
8 Matthieu Soule (July 13 2010)Atelier Booyahs Secret Gaming RecipeCould Make it the Next Zynga
9 Alycia de Mesa (Oct 9 2006)brandchannel Yelp Networking
10 Jessica Dolcourt (Dec 2 2009)CNET Reviews Yelp live in BlackBerryApp World
11 Glenn McBride (041410)Chicago Now 3 steps for using Yelp topromote local businesses
12 Claire Cain Miller (Dec18 2009)The New York Times Google Said to BeNear a Yelp Deal
13Erick Schonfeld (Jul 14 2010)TechCrunch Groupon TwitterFoursquare And Yelp Will Convene AtThe Social Currency CrunchUp
14Tom Krazit (Dec 6 2009)CNET NEWS Google Favorite Placescoming to window near you
15 GroundTruth (April 21 2010)Ground Truth Half of All Time Spent onthe Mobile Internet is on SocialNetworking Sites Engagement withmobile social networks surpasses thatof Facebook and MySpace
16 Brightkite (Oct 15 2009) BrightkiteAugmented Reality comes to youriPhone
17 dna 13 on (Mar 16 2010)Geolocation Ups the Ante for Real-TimeCRM
18 RICG (July 28 2010) Geo-locationsocial networks have great potentialfor future
19 Dan Frommer (Aug 17 2010)Business Insider SAI FacebooksLocation Product Could Be A BiggerAttack On Google And Yelp Than OnFoursquare
20 A Fowler (Sep 20 2010)The Wall Street Journal App WatchGeo-Location Checks In At College
Ludvik + Partners provides value by assessing yourcompanyrsquos overall marketing theme and determining astrategy that helps GEO deliver on fundamental objectives
CREATIVE ADVERTISING REDEFINED48W 20th Street New York NY 10011 T 3475869862 F 9173511214 wwwludvikpluscom
ARE YOU READYTO GO LOCAL
SOURCES1 Erick Schonfeld (Jan 5 2010) USMobile Web Usage Grew 110 PercentLast Year Apple Dominates AndroidNo 2
2 BRAND AUTOPSY MARKETINGPRACTICE Digital Discounts(Foursquare amp Gowalla)
3 By Barbara De Lollis (May 19 2010)USA TODAY InterContinental HotelsGroup bets on Gowalla for major summerpromo
4 Kipp Bodnar (July 22 2010)HubSpot Blog 11 Mind-Blowing MobileMarketing Infographics
5 Sam Taggart and AJ Vaynerchuk(Apr 21st) VAYNERMEDIA Early ProofThat Geolocation Marketing Will Succeed
6 By Neil Vidyarthi (June 2nd 2010)Social Times Your Social Media SourceBooyahrsquos MyTown and Location-BasedGames Are A Possible MarketingSensation
7 By Chris Sherman on (March 31 2010)Engage Digital Booyah Partners WithTravel Channel To Promote MyTown
8 Matthieu Soule (July 13 2010)Atelier Booyahs Secret Gaming RecipeCould Make it the Next Zynga
9 Alycia de Mesa (Oct 9 2006)brandchannel Yelp Networking
10 Jessica Dolcourt (Dec 2 2009)CNET Reviews Yelp live in BlackBerryApp World
11 Glenn McBride (041410)Chicago Now 3 steps for using Yelp topromote local businesses
12 Claire Cain Miller (Dec18 2009)The New York Times Google Said to BeNear a Yelp Deal
13Erick Schonfeld (Jul 14 2010)TechCrunch Groupon TwitterFoursquare And Yelp Will Convene AtThe Social Currency CrunchUp
14Tom Krazit (Dec 6 2009)CNET NEWS Google Favorite Placescoming to window near you
15 GroundTruth (April 21 2010)Ground Truth Half of All Time Spent onthe Mobile Internet is on SocialNetworking Sites Engagement withmobile social networks surpasses thatof Facebook and MySpace
16 Brightkite (Oct 15 2009) BrightkiteAugmented Reality comes to youriPhone
17 dna 13 on (Mar 16 2010)Geolocation Ups the Ante for Real-TimeCRM
18 RICG (July 28 2010) Geo-locationsocial networks have great potentialfor future
19 Dan Frommer (Aug 17 2010)Business Insider SAI FacebooksLocation Product Could Be A BiggerAttack On Google And Yelp Than OnFoursquare
20 A Fowler (Sep 20 2010)The Wall Street Journal App WatchGeo-Location Checks In At College
SOURCES1 Erick Schonfeld (Jan 5 2010) USMobile Web Usage Grew 110 PercentLast Year Apple Dominates AndroidNo 2
2 BRAND AUTOPSY MARKETINGPRACTICE Digital Discounts(Foursquare amp Gowalla)
3 By Barbara De Lollis (May 19 2010)USA TODAY InterContinental HotelsGroup bets on Gowalla for major summerpromo
4 Kipp Bodnar (July 22 2010)HubSpot Blog 11 Mind-Blowing MobileMarketing Infographics
5 Sam Taggart and AJ Vaynerchuk(Apr 21st) VAYNERMEDIA Early ProofThat Geolocation Marketing Will Succeed
6 By Neil Vidyarthi (June 2nd 2010)Social Times Your Social Media SourceBooyahrsquos MyTown and Location-BasedGames Are A Possible MarketingSensation
7 By Chris Sherman on (March 31 2010)Engage Digital Booyah Partners WithTravel Channel To Promote MyTown
8 Matthieu Soule (July 13 2010)Atelier Booyahs Secret Gaming RecipeCould Make it the Next Zynga
9 Alycia de Mesa (Oct 9 2006)brandchannel Yelp Networking
10 Jessica Dolcourt (Dec 2 2009)CNET Reviews Yelp live in BlackBerryApp World
11 Glenn McBride (041410)Chicago Now 3 steps for using Yelp topromote local businesses
12 Claire Cain Miller (Dec18 2009)The New York Times Google Said to BeNear a Yelp Deal
13Erick Schonfeld (Jul 14 2010)TechCrunch Groupon TwitterFoursquare And Yelp Will Convene AtThe Social Currency CrunchUp
14Tom Krazit (Dec 6 2009)CNET NEWS Google Favorite Placescoming to window near you
15 GroundTruth (April 21 2010)Ground Truth Half of All Time Spent onthe Mobile Internet is on SocialNetworking Sites Engagement withmobile social networks surpasses thatof Facebook and MySpace
16 Brightkite (Oct 15 2009) BrightkiteAugmented Reality comes to youriPhone
17 dna 13 on (Mar 16 2010)Geolocation Ups the Ante for Real-TimeCRM
18 RICG (July 28 2010) Geo-locationsocial networks have great potentialfor future
19 Dan Frommer (Aug 17 2010)Business Insider SAI FacebooksLocation Product Could Be A BiggerAttack On Google And Yelp Than OnFoursquare
20 A Fowler (Sep 20 2010)The Wall Street Journal App WatchGeo-Location Checks In At College