Download - Luke Quilter's PPC Masterclass
Presented by: Luke Quilter
PPC masterclass
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Introduction
2
How to get clicks for Less
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Relevance
3
£14
£15
£13
£12
£11
£10
£9
£8
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Relevance
3
£14
£15
£13
£12
£11
£10
£9
£8
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Why?
4
Relevancy
Help comply to Googles Quality Score Algo
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
What google say
- Will put this on our site
5
http://support.google.com/adwords/answer/2454010?hl=en
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Simple terms
6
The more relevant your add is, the more people will click and the better experience a
user will have
Google is a business
They want more customers
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Relevancy
7
Shoes Red shoes red converse trainers
ShoesAds
Shoes
Red shoes
Red shoes
red converse trainers
red converse trainers
adgroup adgroup adgroup
Landing page
Keyword
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Ongoing Management
- Ensure you break the account out
- Remove the poor performing bits
- Allow more budget to go to the better performers
8
Average performance
Good performance
Bad performance
Great performance
Great performance
Ok performance
Best performance
Best performance
Best performance
Best performance
Stage 1
Stage 2
Stage 3
Stage 4
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Thanks for your time
- Any further questions?
- Join us for beers and pizza at 5
- Chance to win 1 of 5 free SEO site audit and consultation
