Download - Luxury Car Segment in India
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 1/16
LUXURY CAR SEGMENT IN INDIA
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 2/16
The automobile industry in
India is the ninth largest in
the world with an annual
production of over 2.3million units in 2008.
In 2009, India emerged as
Asia's fourth largest exporterof automobiles, behind
Japan, South Korea and
Thailand
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 3/16
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 4/16
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 5/16
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 6/16
The luxury car market in India has registered a fair
amount of growthi
n the las
t few years
andis
growing at the rate of 25% per year. A luxury car is a luxuriously styled automobile which is designedto give satisfaction and comfort to its owner.
A luxury car typically has carrying capacity of 6passengers. The luxury cars in the Indian marketare very expensive, with price tags that start fromRs. 20 lakh. Hence, luxury cars can only be
afforded by the people who belong to the highincome group and there are a lot of such takers in
the Indian automobile market.
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 7/16
Purchase of luxury car gives
the buyer an immense amount
of joy which surpasses the
economic value of theproduct.
it is bought to satiate analtruistic need and the joy of
possessing a piece of extreme
luxuryis
an endi
ni
ts
elf.
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 8/16
Values of Luxury
Rarity/exclusivity
Highest quality
Know how
History, roots, dreams
Rewards: pleasure,
status
Emotion, experience
Custom made
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 9/16
The various reasons for the growth of the luxury carmarket in India are:
1. The economy is rising in the country which has given the peoplemore disposable income which they are spending in buyingluxury cars.
2. Various loan schemes have been launched by the automobilemanufacturers and the f inancial institutions. This has made it
very easy for the people to buy luxury cars and this has boostedthe luxury car market in India.
3. With the IT boom in the country many youngsters are earninghigh pay packages which enable them to buy luxury cars. Andthis have further given boost to the market of luxury car in
India.4. The government have formulated many polices such as the
relaxation of equity regulations and the reduction of importtariff s pertaining to the automobile industry. These have helpedto reduce the prices of the luxury cars, which in turn have led to
the growth of the luxury car marketin Ind
ia.
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 10/16
For decades, German carmakersAudi, BMW and Daimler's
Mercedes have battled for pole
position in the world's luxury car
segment, and when the Indian
market opened, Mercedes was thefirst off the mark. But BMW,
which entered India late, in 2006,
has edged ahead as the clear
leader, positioning itself as the
"ultimate driving machine" for the
young rich.
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 11/16
BMW India Ranks as the Number One
in the Luxury Car Segment in India
BMW India is the number one in the luxury car
segment in India and portrays a symbol for
dynamic and forward striving people.
BMW India increased its market share in the
luxury segment of the Indian automotive market
to over 40% in 2009 (from 9% at the end of 2006).
With 3619 cars delivered to customers in the
calendar year 2009, BMW India has achieved the
³highest sales by a manufacturer in the luxury car
segment in a year´ till date.
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 12/16
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 13/16
The various automobile companies manufacturing
luxury cars for India are:
BMWmanufacturers the BMW 530i and BMW 760li models
Rolls Royce manufactures theRolls Royce Phantom V 12 model
Porsche manufactures the 911Carrera, 911 Carrera S, and
Cayman S models
Daimler Chrysler manufactures
theMercedes Benz C and E class
models
Bentley manufactures theBentley Range and Bentley
Continental models
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 14/16
Luxury car market in India have grown over
the last few years. That it continues to grow
more efforts must be made by the Indian
automobile industry and the government of India. And only then the luxury car market in
India will be able to reach its heights.
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 15/16
1. www.google.co.in
2. www.busi
ness
world.i
n3. www.siamindia.com
4. www.images.google.co.in
5. www.business-standard.com6. www.business.mapsof india.com/automobile/
8/8/2019 Luxury Car Segment in India
http://slidepdf.com/reader/full/luxury-car-segment-in-india 16/16