Download - Lynn Sloman 05 11 13
![Page 1: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/1.jpg)
Love Cycling – Go Dutch!
Lynn Sloman01654 781358
lynn@transportforqualityoflife.comwww.transportforqualityoflife.com
![Page 2: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/2.jpg)
Aim to increase cycling by 73% in two years - an extra 1.2 million cycling trips
![Page 3: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/3.jpg)
Get Britain Cycling recommendations
• Cycling budget of at least £10 per person per year, rising to £20
• Local and national bodies to allocate funds to cycling that are at least equal to the proportion of journeys by bike
• Funding from government departments including Health, Education, Sport and Business, as well as DfT
![Page 4: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/4.jpg)
Three Questions
• Is it really possible to create a culture of cycling in a city that doesn’t already have it?....the story of how the Spanish city of Seville ‘went Dutch’
• How quickly can you ‘grow’ cycling?....the experience of the Cycling Demonstration Towns
• What are the key ingredients?...what we learnt from the Cycling Demonstration Towns / Cycling City and Towns
![Page 5: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/5.jpg)
Seville4th largest city in Spain (700,000 population)Big roads…but also big traffic congestion ‘Too hot’ to be natural cycling territory
![Page 6: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/6.jpg)
![Page 7: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/7.jpg)
In six years: Cycling increased from 0.2% to 6.6% of all trips
(and from 2,500 to 66,000 cyclists per day)
>2000% increase!
![Page 8: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/8.jpg)
Not just bike lanes…• Bike hire scheme: 2500
bicycles at 250 pick-up points
• Free use of 200 folding bikes for university students / staff
• 250 bikes for free use from city centre bus station
• 5700 cycle parking spaces
![Page 9: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/9.jpg)
![Page 10: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/10.jpg)
![Page 11: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/11.jpg)
Women now make up 50% of cyclists (up from 20%)
![Page 12: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/12.jpg)
How much did it cost?
• €30 million • 140 km network• 4 years• 700,000 population
= €11 per citizen per year
![Page 13: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/13.jpg)
Cycling Demonstration Towns% change in automatic cycle counts (2005 = 100%)
2005 2006 2007 2008 200980
90
100
110
120
130
140
150
160
Darlington
Exeter
Brighton and Hove
Lancaster w Morecambe
Derby
Aylesbury
All
Sloman et al. (2009) Analysis and synthesis of evidence on the effects of investment in six Cycling Demonstration Towns
![Page 14: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/14.jpg)
0 100 200 300 400 500 600
-30
-20
-10
0
10
20
30
CDT CCT
Average count per counter at baseline
Av
era
ge
an
nu
al c
ha
ng
e in
av
era
ge
co
un
t p
er
co
un
ter
6 CDTs and 12 CCTs
Sustrans RMU and Sloman: unpublished analysis
![Page 15: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/15.jpg)
What was the secret ingredient of their success?
![Page 16: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/16.jpg)
For the recipe to work at all, there are several vital ingredients that must act together…
![Page 17: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/17.jpg)
Why is this?
Different ingredients added together can tackle all the different things that stop someone changing to cycling
![Page 18: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/18.jpg)
(Potential) cyclist
Habit: ‘I always drive’
Social norms: ‘All my friends drive’
Knowledge gap: No ‘mental map’ of pleasant cycle routes
Objective reality: Poor quality cycle routes, busy roads, dispersed development
What stops people cycling?
![Page 19: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/19.jpg)
SOLUTION: High quality continuous ‘signature’ routes for all main radial corridors
OBJECTIVE
BARRIER ‘No safe quiet route for the journey I make’
Aylesbury BrightonSeville(!)
![Page 20: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/20.jpg)
SOLUTION: Advanced stop lines and cycle crossings at main roads
Edinburgh. Credit: Tony Russell
OBJECTIVE
BARRIER‘The cycle route gives out and ‘dumps me’ just when I need it most’
The AA Edinburgh: Tony Russell
![Page 21: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/21.jpg)
SOLUTION: Cycle parking at key destinations including employers and shops
Cleary Stevens Consulting
OBJECTIVE
BARRIER‘There’s nowhere secure to park at my destination’
London: TfL
![Page 22: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/22.jpg)
SOLUTION: Bike loan scheme so you can ‘try before you buy’
OBJECTIVE
BARRIER‘I don’t own a bike!’
![Page 23: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/23.jpg)
KNOWLEDGE
BARRIER ‘I don’t know where the cycle routes go!’
SOLUTION: Widely distributed cycle maps + comprehensive cycle route signage
![Page 24: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/24.jpg)
SOCIAL NORM
BARRIERSOLUTION: Cycling Festival – suddenly,
it seems like everyone is on their bike
‘I never see anybody else on a bike!’
![Page 25: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/25.jpg)
SOLUTION: Workplace Cycle Challenge – encourage everyone to give cycling a go
‘I always get to work by car…it’s too much trouble to change’HABIT
BARRIER
![Page 26: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/26.jpg)
New cyclist
Break habit: Give a reason to try something new
Change the social norm: Even if just for a day
Give information: Maps, signs, travel advice
Objective reality: Build good cycle routes
So what have the Cycling Cities and Towns done?
![Page 27: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/27.jpg)
Mayor of Seville Spring 2011
“What we’ve done goes well beyond more cycle tracks and has become a tool to transform the city. There has been an extraordinary change of mindset. We have won a challenge to make our city more human.”
![Page 28: Lynn Sloman 05 11 13](https://reader034.vdocument.in/reader034/viewer/2022051412/549c7b6cac7959f12a8b474b/html5/thumbnails/28.jpg)