Download - MaaX Users Group, 2009
Daniel L. Williams | Audience Development Manager
New York Times Regional Media Group
1C-Change: Strategic Transformation in Circulation
MaaX smartREPORTER Applications throughout the
organization
New York Times Regional Media
Group
Key Features of the NYTRMG Marketing Database
• More than a leads address database.
• Strengthens marketing intelligence and customer insight.
• Manage all campaign management + reporting/analytics centrally.
• Achieve process efficiencies through standardization.
• smartREPORTER add-on functions as on-demand report builder.
smartREPORTER Suite
Key Performance Metrics
• Month End Performance Report
• Weekly Top-line Metrics Report
• New Starts by Source Report
• Perm Stops by Reason Report
• Loyalty Segmentation Report
• Net Starts vs. Stops Report
• Subscribers by Term Report
• Subscribers by Frequency Report
• Expire Inventory Report
• Invoicing/Renewal Volume Report
• Auto-Renew Enrollment Report
• Retention Report
• Campaign ROI Report
Campaign Response Tracking
• Direct Mail Campaign Response
• Telemarketing Campaign Response
• Email Campaign Response
• Renewal Series Campaign Response
• TGM Campaign Response Budget and Modeling
• Volume Forecaster
• Revenue Forecaster
• Prospect value scoring
Operational Metrics
• Complaints/Thousand
• Repeat Complaints
• Stop Save by Agent
• Stop Reasons by Agent
Process Mapping - PBS Extract through MaaX Hygiene & Build
Carolinas
Astech Server
California
Alabama
Sarasota
Florida
FTPFirst Logic Validation Process
NYTRMG SSC
ADDRESS MASTER LEVELAd Hoc
SUBSCRIBER/OCCUPANT LEVELDaily
DEMOGRAPHYAd Hoc
VOTER REGISTRATIONAd Hoc
TRANSACTION LEVELDaily
CDSAd Hoc
BILLING/RENEWAL LEVELDaily
DNC/DNM SUPPRESSIONSWeekly
NEW MOVER/NEW HOMEOWNERBi-weekly
CAMPAIGNDaily
PRIZM NEAd Hoc
3rd Party Lists/Compiled Data
ABC DRAWWeekly
BUDGETAnnually
Supports daily, weekly and monthly reporting and
planning using Reporting Tool
NYTRMG Centralized Data Warehouse - MaaX:Supports Circulation, Advertising and Product Initiatives
Bandings
NYTRMG Centralized Data Warehouse - MaaX:Bandings provide categorization of disparate product data
NYTRMG Centralized Data Warehouse - MaaX:Bandings provide categorization of disparate transactional data
NYTRMG Centralized Data Warehouse - MaaX:Bandings provide categorization of disparate source data
NYTRMG Centralized Data Warehouse - MaaX:Sample of bandings
Building smartREPORTs
Simple Query for “New Starts by Source” Report Book
Simple Query for “New Starts by Source” Report Book
Simple Query for “New Starts by Source” Report Book
Simple Query for “New Starts by Source” Report Book
Simple Query for “New Starts by Source” Report Book
Simple Query for “New Starts by Source” Report Book
Simple Query for “New Starts by Source” Report Book
Simple Query for “New Starts by Source” Report Book
Simple Query for “New Starts by Source” Report Book
Simple Query for “New Starts by Source” Report Book
Simple Query for “New Starts by Source” Report Book
Simple Query for “New Starts by Source” Report Book
Simple Query for “New Starts by Source” Report Book
PRIZM NE > NYTRMG Lifestage “Super Segments”
PRIZM NE – Market Segmentation Analysis
Identifying Best Prospects via MaaX smartREPORTER: Indexing to Create a Segment Value Score
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Identifying Best Prospects via MaaX smartREPORTER : Indexing to Create a Segment Value Score
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Identifying Best Prospects via MaaX smartREPORTER : Indexing to Create a Segment Value Score
30
Identifying Best Prospects via MaaX smartREPORTER : Indexing to Create a Segment Value Score
31
Identifying Best Prospects via MaaX smartREPORTER : Indexing to Create a Segment Value Score
32
Identifying Best Prospects via MaaX smartREPORTER : Indexing to Create a Segment Value Score
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Identifying Best Prospects via MaaX smartREPORTER : Indexing to Create a Segment Value Score
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Retention & Analytics
Retention Tracking in smartREPORTERCustomization across all MaaX variables
Retention Reporting in smartREPORTERCustomization across all MaaX variables
Retention Reporting in smartREPORTERCustomization across all MaaX variables
Retention Reporting in smartREPORTERCustomization across all MaaX variables
Retention Reporting in smartREPORTERCustomization across all MaaX variables
104 Week Retention by PRIZM Super Segment
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Y1 - Midlife Success Headliners Y2 - Hip Green eReaders Y3 -Younger Print Averse and UninvolvedF1 - Family Success Quick Readers F2 - Family - Too Busy for Traditional Print M1 - Mature Wealthy Citizen ReadersM2 - Mature Traditionalists
Retention Reporting in smartREPORTERCustomization across all MaaX variables
smartREPORT Suite
Weekly Stops by Source ReportDashboard for benchmarking/tracking stop reasons
Weekly Net/Net ReportIndividual Market Tabs to Monitor Volume Trend
Weekly Subscribers by Frequency ReportDisplays Subscribers by Status and Frequency of Delivery
Weekly Subscribers by Loyalty Segment ReportDisplays Core, Prospect, and New Subscribers by Market
Weekly Invoicing and Renewal Traffic ReportThree-year rolling trend by billing series
Weekly Payment Method Benchmarking ReportExecutive Dashboard Tracking Auto-Renew and Market Rankings
Weekly Top Line Metrics ReportExecutive Dashboard Tracking KPIs and Market Rankings
Volume/Revenue Forecasting
Transaction-based Volume Forecast Model
Automation and File Transfer through FTP
Thank You
Daniel L. WilliamsAudience Development Manager
New York Times Regional Media Group(p) 863.802.7251