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Madrona SolutionsMadrona Solutions
RevolutionizingRevolutionizing
Reunion ManagementReunion Management
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Madrona SolutionsMadrona Solutions
The Problem:The Problem:
Complex reunion needsComplex reunion needs
requirerequire custom solutions.custom solutions.
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Madrona SolutionsMadrona Solutions
The Problem:The Problem:
Custom solutions take Custom solutions take
too much time and money too much time and money
to build and maintain.to build and maintain.
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Madrona SolutionsMadrona Solutions
Unique SolutionUnique Solution
- custom system flexibility- custom system flexibility
- standardized service offeringstandardized service offering
- predictable cost of ownershippredictable cost of ownership
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Madrona SolutionsMadrona Solutions
ASP Event ManagementASP Event Management
- leverage the Internetleverage the Internet
- save timesave time
- automate tasksautomate tasks
- outsource maintenanceoutsource maintenance
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Madrona SolutionsMadrona Solutions
Platform ValidationPlatform Validation
- AYA ’00 and ’01 reunions- AYA ’00 and ’01 reunions
- sales at business-oriented ASPs- sales at business-oriented ASPs
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Madrona SolutionsMadrona Solutions
% Online Registrations By Class (2001)% Online Registrations By Class (2001)
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
1930 1940 1950 1960 1970 1980 1990 2000
Class Year
% O
nlin
e 41% Average
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
1930 1940 1950 1960 1970 1980 1990 2000
Class Year
% O
nlin
e 41% Average
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Madrona SolutionsMadrona Solutions
Madrona’s Competitive AdvantageMadrona’s Competitive Advantage
- completely customizable completely customizable
- advanced planningadvanced planning
- innovative solutionsinnovative solutions
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Madrona SolutionsMadrona Solutions
Incremental ReportingIncremental Reporting
- proprietary technologyproprietary technology
- eliminates report redundancyeliminates report redundancy
- improves communication improves communication with outside providerswith outside providers
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Madrona SolutionsMadrona Solutions
Business Event ManagementBusiness Event Management
- standard events/meetingsstandard events/meetings
- short planning timeframesshort planning timeframes
- no integration with other no integration with other affinity servicesaffinity services
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Madrona SolutionsMadrona Solutions
Reunion ManagementReunion Management
- intricate multi-day eventsintricate multi-day events
- unique reporting needsunique reporting needs
- improved by integrating improved by integrating other affinity servicesother affinity services
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Madrona SolutionsMadrona Solutions
Publishing Concepts?Publishing Concepts?
- developing an offeringdeveloping an offering
- not a proven system not a proven system
- very disruptive innovationvery disruptive innovation
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Madrona SolutionsMadrona Solutions
Madrona’s SystemMadrona’s System
- proven, 3proven, 3rdrd generation generation
- advanced queries & reporting advanced queries & reporting
- online registration is a online registration is a continuous innovationcontinuous innovation
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Madrona SolutionsMadrona Solutions
PCI’s System: A Bridge Too FarPCI’s System: A Bridge Too Far
- no gradual upgrade pathno gradual upgrade path
- 11stst version inadequate for version inadequate for complete reunion managementcomplete reunion management
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Madrona SolutionsMadrona Solutions
Madrona’s Upgrade PathMadrona’s Upgrade Path
- online registration without online registration without disruptiondisruption
- one-click upgrade one-click upgrade at any timeat any time
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Madrona SolutionsMadrona Solutions
Business ModelBusiness Model
- annual subscription serviceannual subscription service
$495/month for Registration$495/month for Registration
$995/month for Resource Planning$995/month for Resource Planning
- custom report programming- custom report programming
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Madrona SolutionsMadrona Solutions
Great OpportunityGreat Opportunity
- defensible nichedefensible niche
- multimillion $ annual marketmultimillion $ annual market
- reoccurring revenuereoccurring revenue
- lever for other affinity services- lever for other affinity services
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Madrona SolutionsMadrona Solutions
Small Window of OpportunitySmall Window of Opportunity
- too late to build too late to build de novode novo
-‘‘02-‘03 will determine reunion 02-‘03 will determine reunion management market leadermanagement market leader
- niche market leadership is criticalniche market leadership is critical
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Madrona SolutionsMadrona Solutions
Harris-Madrona PartnershipHarris-Madrona Partnership
- established direct-sales force for established direct-sales force for Madrona’s servicesMadrona’s services
- lever for Harris’s existing online lever for Harris’s existing online services services
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Madrona SolutionsMadrona Solutions
Harris-Madrona PartnershipHarris-Madrona Partnership
- structured as an acquisitionstructured as an acquisition
- Eric would join Harris’s teamEric would join Harris’s team
- Harris-branded version in Jan 02Harris-branded version in Jan 02
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Madrona SolutionsMadrona Solutions
Registration
Resource Planning
0
20
40
60
80
100
120
2002 2003 2004
Clie
nts
Registration
Resource Planning
0
20
40
60
80
100
120
2002 2003 2004
Clie
nts
Estimated Client GrowthEstimated Client Growth
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Madrona SolutionsMadrona Solutions
Core ValuesCore Values
HonestyHonesty
TenacityTenacity
LoyaltyLoyalty
RigorRigor
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Madrona SolutionsMadrona Solutions
Great OpportunityGreat Opportunity
- defensible nichedefensible niche
- multimillion $ annual marketmultimillion $ annual market
- reoccurring revenuereoccurring revenue
- lever for other affinity services- lever for other affinity services
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Madrona SolutionsMadrona Solutions
Madrona’s SystemMadrona’s System
- proven, 3proven, 3rdrd generation generation
- advanced queries & reporting advanced queries & reporting
- online registration is a online registration is a continuous innovationcontinuous innovation
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Madrona SolutionsMadrona Solutions
Unique Solution:Unique Solution:
- custom system flexibility- custom system flexibility
- standardized service offeringstandardized service offering
- predictable cost of ownershippredictable cost of ownership
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Madrona SolutionsMadrona Solutions
Madrona’s Upgrade PathMadrona’s Upgrade Path
- online registration without online registration without disruptiondisruption
- one-click upgrade one-click upgrade at any timeat any time
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Madrona SolutionsMadrona Solutions
RevolutionizingRevolutionizing
Reunion ManagementReunion Management