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PUBLISHED BY THE UVA ALUMNI ASSOCIATION
THE UVA MAGAZINE | UVAMagazine.org 2018
MEDIAKIT Reach the well-educated, affluent UVA community in
2018
MAGAZINE
DIGITAL
CHARLOTTESVILLE-AREA E-MAILS
DIRECT REACH TO 215,000+ ALUMNI, FACULTY & PARENTSAWARD-WINNING CONTENT
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OFFERING THE ONLY ADVERTISING OPPORTUNITIES THAT DIRECTLY REACH THE ENTIRE UVA COMMUNITY.
We cover all the schools. We reach all alumni, faculty,
parents & students.
FOR ADVERTISING OPPORTUNITIES CONTACT KATIE FEAGANS, 434.243.9022 | [email protected]
*�CASE�is�The�Council�for�Advancement�and�Support�of�Education,�with�more�than�3,600�participating�institutions.
Honored by CASE* with more than 25 prestigious regional, national and international awards.Accolades
VIRGINIA MAGAZINE
8 awardsincluding: 2013 CASE III Special Merit Award for
the overall magazine
VIRGINIA MAGAZINE E-NEWSLETTER
12 awardsincluding: 2014 Circle of Excellence Gold Award
VIRGINIA MAGAZINE WEBSITE
9 awardsincluding: 2017 CASE III Award of Excellence for
digital content
Published by the University of Virginia Alumni Association since 1901,
Virginia Magazine has one of the highest per-issue circulations among university magazines in the country.
�Each issue of the quarterly Virginia Magazine includes intriguing feature
articles, covering all aspects of the University and is proudly displayed on
coffee tables around the world.
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215,000+ Total copiescirculated with each edition, reaching every state in the U.S. and around the world
190,000 Alumni households(Many households include multiple alumni, totaling a direct reach of more than 220,000 alumni.)
3,600 Faculty members
20,000 Non-alumni parentsof current students
CA 5%NY 5% MD 5% NC 4%VA & DC 48%
More than 100,000 recipients of UVA Magazine live in Virginia or D.C.
60% live within 200 miles of UVA
FOR ADVERTISING OPPORTUNITIES CONTACT KATIE FEAGANS, 434.243.9022 | [email protected]
53%
48% of readers report that at least one other person reads their copy of Virginia Magazine for an estimated
TOTAL READERSHIP OF MORE THAN 325,000 PER ISSUE.
Mid-Atlantic (incl. VA) 61% Southeast . . . . . . . . .14%West. . . . . . . . . . . . . .12%Midwest. . . . . . . . . . . 5%Northeast . . . . . . . . 4%International . . . . . . . 3%
We know our readers.
Don't see what you neeD here? ask if there is specific Demographic
information you'D like anD we will Do our best to proviDe it.
MAGAZINE. The Best Way To Reach UVA.
47%
18% 20-30 23% 23% 31-40 26%22% 41-50 22%21% 51-60 19%12% 61-70 8%4% 71+ 2%
Alumni
20-30 31-40 41-50 51-60 61-70 70+
Alumni Age
10%
24%
22%
20%
21%3% Alumni Age by Gender
20-30 31-40 41-50 51-60 61-70 71+
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Reaching well-educated,
affluent decision-makers
FOR ADVERTISING OPPORTUNITIES CONTACT KATIE FEAGANS, 434.243.9022 | [email protected]
Sources: University records; Virginia Magazine reader surveys;. Figures rounded to the nearest thousand.
MAGAZINE. The Best Way To Reach UVA.
90%of readers agree
or strongly agree that Virginia
Magazine strengthens
their personal connection to the University.
63%of readers keep their copy of Virginia
Magazine for more
than a month.
98%of readers rate the magazine ‘excellent,’ or
‘good.’
58%of readers
spend at least 30 minutes
reading their copy of Virginia
Magazine.
133,000are donors of UVA
116,000hold an advanced degree
24,000hold two or more degrees
from UVA
66,000exhibit a strong affinity for
the University by being members of the Alumni
Association.
73,000have a mailing address in the top 5% of affluent zip
codes in the U.S.
64,000have known real estate holdings of more than
$500,000
28,000have known real estate holdings of more than
$1,000,000
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Print Production Schedule Reserve Space* Ad Deadline In-Home Date**SPRING 1/5/18 2/8/18 3/16/18
SUMMER 3/23/18 4/27/18 6/9/18
FALL 6/24/18 7/27/18 9/7/18
WINTER 9/21/18 10/26/18 12/7/18
**�Date�represents�the�final�day�reservations�will�be�accepted.�We�strongly�recommend�making�reservations�6-12�months�in�advance.
**�In-Home�Date�is�best�estimation.�The�date�may�vary�based�on�press�issues,�U.S.�Postal�Service,�etc.�Advertisers�will�be�notified�if�it�is�anticipated�the�date�will�vary�by�more�than�a�week.�
FOR ADVERTISING OPPORTUNITIES CONTACT KATIE FEAGANS, 434.243.9022 | [email protected]
1X 2X 4XSPECIAL POSITIONS (-5%) (-15%)Page 1, Last Page $6,670 $6,335 $5,670
Cover 2 $8,830 $8,390 $7,500
Cover 3 $8,090 $7,690 $6,875
Cover 4 $9,700 $9,215 $8,245
1X 2X 4X (-5%) (-15%)2-pg. Spread $9,380 $8,910 $7,950
Full Page $5,515 $5,240 $4,690
⅟2 Page (Horiz.) $4,255 $4,040 $3,615
⅓ Page (Horiz., Vert.) $3,100 $2,945 $2,635
⅙ Page (Vert.) $2,230 $2,120 $1,895
2018 Non-Profit Print Rates
1X 2X 4X (-5%) (-15%)2-pg. Spread $10,300 $9,785 $8,755
Full Page $6,065 $5,760 $5,150
⅟2 Page (Horiz.) $4,675 $4,440 $3,975
⅓ Page (Horiz., Vert.) $3,410 $3,240 $2,900
⅙ Page (Vert.) $2,460 $2,335 $2,090
2018 Print Rates
Digital Edition E-mailEach quarter, all e-mailable recipients of Virginia Magazine receive the digital version of the magazine, which also serves as an alert that the new issue is on it's way! A separate e-mail geared toward 20,000+ students is also sent, which provides a unique opportunity to market to this demographic.
Reserve Camera-ready Space* Artwork Due LiveSPRING 1/19/18 2/16/18 3/16/18
SUMMER 4/13/18 5/11/18 6/8/18FALL 7/13/18 8/10/18 9/7/18
WINTER 10/12/18 11/9/18 12/8/18
*�Space�is�limited.�Therefore,�requests�made�on�or�before�this�date�are�not�guaranteed�space.�We�strongly�recommend�making�reservations�6-12�months�in�advance.
All Recipients Version (includes 225,000+ alumni, parents, faculty) $1,000/issue
OR
Student Version (includes 20,000 students) $300/issue
600 x 125 pixel ad AVAILABLE MARCH, JUNE, SEPTEMBER
AND DECEMBER ISSUES.
MAGAZINE. The Best Way To Reach UVA.
10% off for first-time advertisers
• �15%�agency�discount�on�display�ads�for�recognized�ad�agencies (not�applicable�to�digital�or�special�section�ads).
•��2x�&�4x�frequency�discounts�applied�to�purchases�made�within�one�year’s�time.��
•��Ads�are�billed�after�the�issue�comes�out�and�are�due�net�30�days.�
•��Special�position�print�pages�are�not�eligible�for�a�non-profit�discount�
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Digital Package��The Virginia Magazine E-Newsletter has been recognized
in recent years by The Council and Support of Education for being one of the best higher education e-Newsletters in the world. It contains fresh, human-interest content about alumni and the University.
��Eight issues of the E-Newsletter are delivered throughout the year (in the months the print magazine does not mail—January, February, April, May, July, August, October, November)
��As part of the digital package, your ad on the E-Newsletter will be supported by an accompanying ad which will remain on uvamagazine.org for the month following the distribution of the E-Newsletter
Reserve Camera-ready Space Artwork Due E-News. Delivery Online ad LiveJANUARY 12/15/17 1/5/18 3rd week in Jan. 3rd week in Jan.-3rd week in Feb.
FEBRUARY 1/5/18 2/8/18 3rd week in Feb. 3rd week in Feb.-3rd week in Mar.
APRIL 3/9/18 4/6/18 3rd week in Apr. 3rd week in Apr.-3rd week in May
MAY 4/6/18 5/4/18 3rd week in May 3rd week in May-3rd week in June
JULY 6/8/18 7/6/18 3rd week in July 3rd week in July-3rd week in Aug.
AUGUST 7/6/18 8/3/18 3rd week in Aug. 3rd week in Aug.-3rd week in Sept.
OCTOBER 9/7/18 10/5/18 3rd week in Oct. 3rd week in Oct.-3rd week in Nov.
NOVEMBER 10/5/18 11/2/18 3rd week in Nov. 3rd week in Nov.-3rd week in Dec.
Production Schedule
FOR ADVERTISING OPPORTUNITIES CONTACT KATIE FEAGANS, 434.243.9022 | [email protected]
www.uvamagazine.org
PACKAGE INCLUDES:
25,000+visitors
43,000+page views
Per month, uvamagazine.org
averages:
225,000+Alumni, Parents
& Students each issue
The E-Newsletteris circulated to
an avg. of:
305 x 100 pixel E-Newsletter ad
270 x 225 pixel Online ad+ $1,150 for one (1) issue
$2,200 for two (2) issues
$4,200 for four (4) issues
$8,000 for all eight (8) issues
TIER 1 LEVEL AD (TWO AVAILABLE)
TIER 2 LEVEL AD (TWO AVAILABLE)
$1,000 for one (1) issue
$1,900 for two (2) issues
$3,600 for four (4) issues
$6,800 for all eight (8) issues
MAGAZINE. The Best Way To Reach UVA.
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Submitting Artwork Digital Sizes��All print ads should be submitted as a CMYK PDF with a
resolution of at least 300 dpi.
��Ads up to 10MB can be emailed to: [email protected] Digital PDF of ads larger than 10MB can be mailed to: Katie Feagans, Virginia Magazine, PO Box 400314, Charlottesville, VA 22904
Digital Package: E-Newsletter 305px x 100px
Online 270px x 225px
Digital Edition E-mail 600px x 125px
Charlottesville 5 Picks 600px x 150px
�All digital ads should be submitted as a JPG with a resolution of 72 dpi.
trim: 16.5in x 10.75in 99p0 x 64p6
bleed: 17in x 11.25in 101p0 x 66p6
TWO-PAGE SPREAD FULL PAGE
COVER 4FRACTIONALS FRACTIONALS
½ Page Horizontal7.25in x 4.75in43p6 x 28p6
¹∕³ Page Horizontal4.75in x 4.75in28p6 x 28p6
trim: 8.25in x 10.75in 49p6 x 64p6
bleed: 8.75in x 11.25in 52p6 x 66p6
trim: 8.25in x 8.25in 49p6 x 49p6
bleed: 8.75in x 8.75in 51p6 x 52p6
Three-Sided Bleed
¹∕6 Page Vertical2.25in x 4.75in13p6 x 28p6
¹∕³ Page Vertical2.25in x 9.625in
13p6 x 57p9
gutter
NOTE: On ALL ads with bleeds, there should NOT be any live art within .5in /3p0 of trim or gutter.
NOTE: ALL fractional ads are placed in the Class Notes section. Full page special positions may be available. Inquire for rates.
FOR ADVERTISING OPPORTUNITIES CONTACT KATIE FEAGANS, 434.243.9022 or [email protected]
MAGAZINE. The Best Way To Reach UVA.
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Sponsorship OpportunitiesT H E A L U M N I A S S O C I AT I O N C A N C O N N E C T Y O U T O T H E I D E A L U VA A U D I E N C E .
Since 1838, The University of Virginia Alumni Association has taken pride in it’s many worthwhile and enjoyable pro-grams. In addition to publish-ing Virginia Magazine, we act as host of Class Reunions, Young Alumni Reunions, Homecomings and Football Weekend events. The Alumni Association provides valuable services and scholarships to
alumni and their families includ-ing admission advisement and career counseling. We are also home to the UVA Fund, which supports student organizations and to the Jefferson Trust, which works to enhance the University’s innovative initia-tives. We have direct reach to alumni, students, faculty and parents. Let us help cultivate a relationship for you..
Y O U N G A L U M N I R E U N I O N SDirectly reach the four most-recently graduated classed through Young Alumni Reunions in October.
C L A S S R E U N I O N SHeld the first two weekends in June, Class Reunions provide extensive and meaningful reach to alumni segments.
F O O T B A L L W E E K E N D SBe a part of this family-oriented party each home football game day at Alumni Hall.
A N D M O R ETell us what your company’s needs are and we’ll help create a strategy to reach the UVA community.
FOR SPONSORSHIP OPPORTUNITIES CONTACT PATTI DAVES, 434.243.9020 | [email protected] or KATIE FEAGANS, 434.243.9022 | [email protected]
Charlottesville 5 Picks E-MailsEvery two weeks during the academic year, the UVA Alumni Association e-mails the top 5 most-interesting University-related events for the upcoming weeks to alumni, parents, faculty and friends within the Charlottesville area.
600 x 150pixels
CIRCULATED TO MORE THAN 30,000
ALUMNI PARENTS, FACULTY
& FRIENDS EACH ISSUE WITH AN
AVG. OPEN RATE OF 26%
FIVE BANNER ADS ARE AVAILABLE PER ISSUE.
$4500 for full season; individual dates availble after 8/1/17, as available, for $250 ea.
Production Schedule Camera-readyE-Mail Artwork Due8/17/17 8/11/17
8/31/17 8/25/17
9/14/17 9/8/17
9/28/17 9/22/17
10/12/17 10/6/17
10/26/17 10/20/17
11/9/17 11/3/17
Camera-readyE-Mail Artwork Due11/21/17 11/15/17
12/7/17 12/1/17
1/4/18 12/29/17
1/18/18 1/12/18
2/1/18 1/26/18
2/15/18 2/9/18
3/1/18 2/23/18
Camera-readyE-Mail Artwork Due3/15/18 3/9/18
3/29/18 3/23/18
4/12/18 4/6/18
4/26/18 4/20/18
5/10/18 5/4/18
5/24/18 5/18/18
MAGAZINE. The Best Way To Reach UVA.