Revving Up the Social Engine
Tami Cannizzaro
Sr. Director, Demand Generation
@TamiCann
digitalageofmarketing.com
Human Behavior Has Changedand there is no longer a captive audience…. For anything.
It’s all about the
Attention Grid
Social advocacy gives your organization
Authentic Reach
It turns out the bag of marbles has roughly
300% More Surface Area
Earned Media is Credible
10 Tips for Building a Social Engine
2,500+ Advocates for Your Brand
10,000+ Interactions
50,000,000+ Social Media Impressions
1. Build Employee Advocacy.
2. Find the Influencers. Tribe Up.
3. Use Social to Boost SEO Rank.
4. Write a Blog. Syndicate it Everywhere.
• LinkedIN
• Magento Small Business
• Guest Blogs
• Slideshare
• Twitter
5. Engage with Relevant, Timely Content.
6. Use the Data to Know Your Customers.
• Patterns of Behavior
• Personality
• Gender
• Religion
• Age
• Intelligence
• Affinities
7. Target Local. By Role. By Vertical.
8. Build Community. Add Value.
9. Curate Social Content.
10. Build a Personal Brand.
Socialis the fuel of thenew marketing engine
Participate in the Conversation
• Share Social Content
• Author a Blog
• Personally Engage
• Joined the LinkedIN Community
• Become an Active ‘Fan’
• Shape the Conversation
Thank You
Tami Cannizzaro
@TamiCann