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High Impact UX Key strategies and methods !Sajid Reshamwala & Raph D'Amico
DESIGN SUPERPOWERS
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What's the difference between good design and great design?
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What's the difference between good design and great design?
![Page 9: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/9.jpg)
What's the difference between a good designer and a great designer?
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Julie Zhuo :: Junior Designers vs. Senior Designers
Process of a Junior Designer
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Julie Zhuo :: Junior Designers vs. Senior Designers
Process of a Senior Designer
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How do they do it?
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FRAMING SEEING RIFFING MAKINGITERATING
DESIGN SUPERPOWERS
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FRAMING
SUPERPOWER #1
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"Too many times we perfectly solve the wrong problem" - Tomer Sheron, Google
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The Balanced Breakthrough Model
...THAT'S TECHNOLOGICALLY
FEASIBLE
...WITH A BUSINESSMODEL
...THATPEOPLE WANT
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The Balanced Breakthrough Model: Sleep
...THAT'S TECHNOLOGICALLY
FEASIBLE
...WITH A BUSINESSMODEL
...THATPEOPLE WANT
![Page 20: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/20.jpg)
The Balanced Breakthrough Model: Sleep
...THAT'S TECHNOLOGICALLY
FEASIBLE
...WITH A BUSINESSMODEL
...THATPEOPLE WANT
Activity trackers Motion sensors
iPhone alarm clocks Social networks
![Page 21: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/21.jpg)
The Balanced Breakthrough Model: Sleep
...THAT'S TECHNOLOGICALLY
FEASIBLE
...WITH A BUSINESSMODEL
...THATPEOPLE WANT
Activity trackers Motion sensors
iPhone alarm clocks Social networks
Sleep coaching apps Professional diagnosis Sleep-aids Retail products
![Page 22: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/22.jpg)
The Balanced Breakthrough Model: Sleep
...THAT'S TECHNOLOGICALLY
FEASIBLE
...WITH A BUSINESSMODEL
...THATPEOPLE WANT
Activity trackers Motion sensors
iPhone alarm clocks Social networks
Sleep coaching apps Professional diagnosis Sleep-aids Retail products
Not knowing how much sleep to get Staying up too late Not knowing why they sleep poorly
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LETS DO SOMETHING
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SEEING
SUPERPOWER #2
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Product?
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Product Experience.
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entice enter engage exit extend
A tool for thinking about experiences
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entice enter engage exit extend
the meat of the experience
Experience modelling
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entice enter engage exit extend
how people start an experience
how people leave an experience
Experience modelling
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entice enter engage exit extend
what draws people in to an experience
Experience modelling
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entice enter engage exit extend
what brings people back to an experience
Experience modelling
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entice enter engage exit extend
realize you've stayed up too late
set your alarm clock sleep wake up to
alarm clock
tell yourself to go to sleep
earlier
Modelling the experience of bad sleep
![Page 40: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/40.jpg)
entice enter engage exit extend
realize you've stayed up too late
set your alarm clock sleep wake up to
alarm clock
tell yourself to go to sleep
earlier
Modelling the experience of bad sleep
![Page 41: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/41.jpg)
entice enter engage exit extend
realize you've stayed up too late
set your alarm clock sleep wake up to
alarm clock
tell yourself to go to sleep
earlier
Modelling the experience of bad sleep
![Page 42: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/42.jpg)
entice enter engage exit extend
realize you've stayed up too late
set your alarm clock sleep wake up to
alarm clock
tell yourself to go to sleep
earlier
Modelling the experience of bad sleep
![Page 43: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/43.jpg)
entice enter engage exit extend
realize you've stayed up too late
set your alarm clock sleep wake up to
alarm clock
tell yourself to go to sleep
earlier
Modelling the experience of bad sleep
![Page 44: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/44.jpg)
entice enter engage exit extend
realize you've stayed up too late
set your alarm clock sleep wake up to
alarm clock
tell yourself to go to sleep
earlier
pain point pain point
Modelling the experience of bad sleep
![Page 45: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/45.jpg)
We thought the problem was... getting out of bed in the morning.
Modelling the experience of bad sleep
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Actually, it was... that the person going to sleep is a different person than the person who has to wake up in the morning.
Modelling the experience of bad sleep
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LETS DO SOMETHING
![Page 48: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/48.jpg)
Aight, so today we've done some cool stuff.
![Page 49: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/49.jpg)
But we've left a couple people out.
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Cars around 1900 http://www.earlyamericanautomobiles.com/americanautomobiles5.htm
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explicit needs!answers to questions (i.e. surveys)
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explicit needs!answers to questions (i.e. surveys)
tacit needs!what people do and say in their natural environment
![Page 57: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/57.jpg)
Now for the MaGIC.
![Page 58: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/58.jpg)
Now for the MaGIC. here's how we can find out what
those explicit needs are
![Page 59: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/59.jpg)
What rituals do they have?
What to look for:
![Page 60: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/60.jpg)
What interrupts them?
What to look for:
![Page 61: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/61.jpg)
What delights them?
What to look for:
![Page 62: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/62.jpg)
What is annoying them?
What to look for:
![Page 63: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/63.jpg)
Where do they transition?
What to look for:
![Page 64: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/64.jpg)
• What rituals do they have? • What interrupts them? • What delights them? • What is annoying? • Where do they transition?
What to look for:`
![Page 65: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/65.jpg)
TOMORROW We build...
![Page 66: MaGIC Startup Academy Launch : Day 2 - High Impact UX - Key Strategies and Methods ( Part 2 ) (Sajid Reshamwala & Raphael D' Amico)](https://reader033.vdocument.in/reader033/viewer/2022060205/55a208c31a28abe8788b48ca/html5/thumbnails/66.jpg)
Thanks!