Download - Mahindra & Mahindra Ltd
Mahindra & Mahindra ltd
ORGANIZATIONAL MANAGEMENT HS 304
MOHD. ZAKIR HUSSAIN B12127
RAHUL KUMAR MEENA B12089
Introduction
Mahindra and Mahindra Limited (M&M) is an Indian multinational automobile manufacturingcorporation headquartered in Mumbai, Maharashtra India. It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors across the world.
History- M & M was founded in 1945 by Mahindra brother’s i.e. KC Mahindra and JC Mahindra and Mohd. Ghulam as a steel trading company, we entered automotive manufacturing in 1947 to bring the iconic Willy’s Jeep onto Indian roads. The company changed its name to Mahindra & Mahindra in 1948
MISSION
“ To make Mahindra & Mahindra Limited
known world-wide for the quality of its
products and services.”
VISION
“ To build flagship brands that can sustain
through thick & thin & to become India's
most enduring & engaging company..”
KEY SECTORS OF MAHINDRA
Events & News
buys 33% stake in
Mitsubishi Agri. machinery
joint venture airbus
launch TUV300 SUV
tractor sales goes down by
12 %
Increase in sales during
Diwali
21may, 2015 03 july, 2015 10 sep, 2015 30 Oct 2015 09 Nov, 2015
Competitor
Tata Motors
Maruti Suzuki
Hero MotoCorp
Bajaj Auto
Tata Motor & Maruti Suzuki are main competitor.
Stocks
Mahindra & Mahindra ltd.
Stocks(Cont.)
Market Cap, Assets
Org. Structure
1) It is Decentralized org.
structure.
2) It’s model is same as
Planning model.
Board of Directors
SWOT ANAYLIS
Strength
1) Excellent branding and advertising, and low after sales service cost
2) Good Reputation among customers
3) Easy access to raw material
4) Growing IT capability for design, development & simulation
Weakness
1) Mahindra’s partnership with Renault did not live up to international quality standards
through their brand Logan
2) 2-wheeler segment not performing well
SWOT ANAYLIS(Cont.)
Opportunity
1) Advancement of technology
2) Developing hybrid cars and fuel efficient cars for the future
3) Fast growing automobile market
4) Growing in the market through electric car Reva (controlling stake) and entry into
two-wheeler segments
Threats
1) New trading regulations
2) Ever increasing fuel prices
3) Intense competition from global automobile brands
Porters Force ANALYSIS
•Little impact on costs.
•Low cost of switching suppliers
Bargaining Power of Suppliers
•Buyers require special customization
•Product is important to customer
•Large number of customers
Bargaining Power of Customers
•Large industry size
•Fast industry growth rate
•Relatively few competitors
Intensity of Existing Rivalry
Porters Force ANALYSIS
• Threat in 2-wheeler segment example : presence of motor bike etc.
Threat of Substitutes
• Customers are loyal to existing brands
• Strong brand names are important
Threat of New Competitors
6th force1)The main power of Mahindra lies in automotive,
finance, farm equipment
2) Foreign policy affecting subsidies of Mahindra in
Foreign
Future goals
PLANS
1) Mahindra planning to increase it business in foreign contraries through it joint
venture example in china through Jiangling Motor Company and Yueda group
in Yancheng.
2) Mahindra going to establish its name in 2 wheeler sector.
3) Mahindra going grow for the electrical powered vehicles sector By launching
and establishment Mahindra reva.
4) Mahindra also sees the America as growing market and planning to increase
its manufacturing unit example recentally establish Mahindra USA
5) Mahindra also planning to launch driverless car.