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BUILDING A CHINESE FAN BASE. GLOBALLY. It’s the world’s biggest popula3on, speaking the most common language online, with the largest outbound spending power of any country; there’s never been a more important 3me to consider your Chinese fan base. Mailman ensures major spor3ng organiza3ons connect with a wider Chinese consumer through social media, digital marke3ng and fan management. Through our unique understanding of the Chinese environment we create systems to ensure a constant flow of traffic to your branded Chinese social network, website and realiza3on of commercial goals.
CLIENTS WE SUPPORT
AWARDS
BUILD YOUR CHINA FANBASE
Best Use of Digital Landscape
Best Use of Social Media in Asia
Best Use of Content
Australian-China Entrepreneurial Business of the Year
By investing in a ‘value-‐led’ communication theory Mailman delivers branded online assets that strengthen the relationships between brands and a global Chinese customer.”“
Give your club a voice in China
Give them a reason to follow
Connect with 500m+ Chinese internet usersWHY
Firstly we conduct a brand audit on the market. GeIng started can oJen be the biggest challenge; so we ensure your early steps are paved with a clearly defined strategy, purpose and goals. Through our rela3onships in key online media, local adap3on to technology and cultural nuances we take the risk out of it.
CAPABILITIES
CASE IN REVIEW
Liverpool FCIn 2011 Mailman was tasked with establishing the great LFC brand in China. Unbeknown to them the Chinese digital landscape was awash with
unofficial accounts masking as LFC. We successfully integrated all accounts across key online media networks and ensured the ‘official LFC’ fan base would be rewarded
by their loyalty. 0 to 130,000 fans in 6 months and growing.
FAN STRATEGY ROAD MAP
CHINESE FAN MANAGEMENT
We provide a complete turn-‐key China social media and fan management program which supports content transla3on, interac3on and weekly repor3ng. We create systems to effec3vely manage, grow and drive engagement through branded Chinese social media plaOorms. We drive fan loyalty trough constant interac3on, prize giveaways and modera3on. Weekly repor3ng allows you to monitor progress and report effec3vely.
CLUB SITE ‘CHINATIZED’
For long term success with a Chinese audience a website in their na3ve tongue is encouraged. We translate content featured on your website, syndicate it across Chinese social networks and push it out through other channels to ensure a steady flow of traffic returns.
Build & Grow
Getting You In There
Website integration
Mailman is a leading digital, technology & social media company.
USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | [email protected] | www.mailmangroup.com
Digital Marke3ng Strategy
User and Market Research
Content Management Strategy & Roadmap
Mobile and Social Strategy & Roadmap
Metrics & Analy3cs
Mobile and Social Site & Applica3on Development
Content Management & PlaOorm Implementa3on
eCommerce PlaOorm Implementa3on
Visual & Mo3on Design
Contact Mailman at [email protected] for your free ‘club appraisal’ in the Chinese digital landscape.