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Build love, not links:The power of effective
communication
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Are you investing in a relationship?
@Alextachalova
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Are you familiar with this?
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It’s a Cheap Approach
@Alextachalova
![Page 5: Make Love, Not Links: How to Build Links Through Relationships by Alex Tachalova](https://reader034.vdocument.in/reader034/viewer/2022051521/587687df1a28ab1b158b77d1/html5/thumbnails/5.jpg)
Because it’s an Artof finding
@Alextachalova
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Non-standard and personalized approaches!
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@Alextachalova
System• Make a list of influencers• Start a conversation & provide value at each
step• Get & Measure results
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@Alextachalova
Tools to use
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@Alextachalova
Tools to use
![Page 10: Make Love, Not Links: How to Build Links Through Relationships by Alex Tachalova](https://reader034.vdocument.in/reader034/viewer/2022051521/587687df1a28ab1b158b77d1/html5/thumbnails/10.jpg)
@Alextachalova
Tools to use
![Page 11: Make Love, Not Links: How to Build Links Through Relationships by Alex Tachalova](https://reader034.vdocument.in/reader034/viewer/2022051521/587687df1a28ab1b158b77d1/html5/thumbnails/11.jpg)
@Alextachalova
Tools to use
![Page 12: Make Love, Not Links: How to Build Links Through Relationships by Alex Tachalova](https://reader034.vdocument.in/reader034/viewer/2022051521/587687df1a28ab1b158b77d1/html5/thumbnails/12.jpg)
@Alextachalova
Tools to use
![Page 13: Make Love, Not Links: How to Build Links Through Relationships by Alex Tachalova](https://reader034.vdocument.in/reader034/viewer/2022051521/587687df1a28ab1b158b77d1/html5/thumbnails/13.jpg)
@Alextachalova
Tools to use
![Page 14: Make Love, Not Links: How to Build Links Through Relationships by Alex Tachalova](https://reader034.vdocument.in/reader034/viewer/2022051521/587687df1a28ab1b158b77d1/html5/thumbnails/14.jpg)
@Alextachalova
Tools to use
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Inspiration is the key to unlock successful communication!
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@Alextachalova
Weak communication
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@Alextachalova
Make them notice you
Share their content
Follow them on SMM channels
Comment their blog posts
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@Alextachalova
Set a goal of a communication
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Do research about a person
@Alextachalova
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Taylor a personalized(!) message
@Alextachalova
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@Alextachalova
Example 1
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@Alextachalova
Example 2
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No response?
@Alextachalova@Alextachalova
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@Alextachalova
Track your results
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@Alextachalova
Email Tracking Plugins for Gmail
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Measure you results like a Boss!
@Alextachalova
![Page 27: Make Love, Not Links: How to Build Links Through Relationships by Alex Tachalova](https://reader034.vdocument.in/reader034/viewer/2022051521/587687df1a28ab1b158b77d1/html5/thumbnails/27.jpg)
@Alextachalova
My toolbox
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@Alextachalova
Keep Tracking
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@Alextachalova
Keep Tracking
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@Alextachalova
Keep Tracking
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@Alextachalova
Keep Tracking
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@Alextachalova
Keep Tracking
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@Alextachalova
Keep Tracking
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@Alextachalova
Keep Tracking
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@Alextachalova
SEMrush vs Searchmetrics
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Thanks for your attention!
@AlexTachalova
bit.ly/alex-linkedin
Facebook.com/alexandra.tachalova
Alextachalova.com