with
Michelle Villalobos(vee - ya - low - bos)
Make Them BEGStop Selling & Start Seducing...
With Your Irresistible Personal Brand
We ALL have a personal brand. Purposeful or accidental, decided by
you, or decided by those around you...
Getting to know you...
My story.
“oye gringa” yearsthe “I’m-not-hispanic”
years
“intellectual” years
“what-the-heck-is-she-doing-with-the-money-we-spent-on-her-
education” years
...no more bosses
So I quit... and ventured out.
uh-oh.
Fast Forward 5 Years...
Most business is incoming
•American Express (referral)
•Constant Contact (networking)
•Burger King (networking)
•LivingSocial (referral)
•Lexis/Nexis (internet lead)
•US Medical Supply (US Med) (referral)
•Origins (referral)
•Inktel Direct (referral)
•Uni-K Wax Centers (referral)
•Sudsies Drycleaners (networking)
Clients
Prices have doubled, tripled & for some services, even quadrupled!
I work with people I love
I further movements I believe in
I founded Miami’s largest 2-day conference for women.
What happened? 5 Principles.
The Lewinsky Principle
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
The Cabbage Patch
Principle
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
The Red Sole Principle
high price
highvalue
lowvalue
low price
HavaianasNikeChristian LouboutinWalgreens emergencyBetsey Johnson
PROFITVOLUME
FORGETTABLE DANGER ZONE
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The Top of MindPrinciple
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
•talk show host?
•home & entertaining expert?
•merenguero?
•child-care expert?
•martyr?
•satanic rocker?
•dirty politician?
The Gossip Principle
“It’s not WHAT you know.It’s not even WHO you know.
It’s who knows YOU... and what they say about you when you’re not around.”
Personal BrandingA.K.A.
“Shameless Self-Promotion”(not necessarily a bad thing... check this out)
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
A-HA MOMENT!! The most important piece of an effective Personal Brand is that it be authentic and aligned with
your TRUE SELF... when that happens, the pieces fall into
place on their own.
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
How?5 Steps.
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step 1. Who ARE you, REALLY?
this is what people SEE
HOW YOU LIVEWhat you say
& do
WHAT YOU WANTFuture Goals &
Objectives
WHAT YOU BELIEVE INPrinciples & Values
WHY ARE YOU HERE?Purpose
WHO ARE YOU?Innate Passions,
Talents & Interests
This is what determines
what people see.
Start HERE.
2
Think back...
This is where I had to spend most of my own Personal
Branding efforts
Passions
- love to do
- as a kid
- how about what you hate doing?
Talents
- physical
- “brainy”
- empathetic
- relationship-building
Interests
- the shows you watch
- the books you read
- the things you love doing - even though you don’t get paid
the PITs
Resources:
• Myers Briggs Type Inventory (MBTI)
• DISC
• Strengths Finder 2.0 - Book & test included
• Crush It! - Gary Vaynerchuk
• Practical Genius - Gina Rudan
Call your MOM!!Trust me... she knows.
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step 2. Are you on your path? What is your PURPOSE?
Image: Michal Marcol / FreeDigitalPhotos.net
Do you love what you’re doing
right now? Do you wake up
excited, energized, and passionate?
Are you known for where you’re GOING
or for where you’ve BEEN?
2
Personality, Aptitude & Interest Assessments
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Having trouble with this part? Go deeper.
Write a personal mission
statement (download the guide from my website)
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Discussion - Are you on track? Off track?
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step 3: What do you want your life to look like down the line?
Begin with the end in mind...What will your life look like in 3 years?
What kind of work do you want to be doing?
Who do you want to be doing it for...
... or with?
Do you like the structure
of a corporate
environment?
Imag
e: F
reeD
igita
lPho
tos.
net
Or are you more of a loner?
Do you want to travel for work?
Or would you rather work from home?
Really consider the kind of work you want to do, and the environment in which
you want to do it.
Do you know what it REALLY entails?
Remember your hobbies and passions
Plus vacations & travel
Do you like to be alone? Surrounded by people?
What kind of lifestyle
do you want to
maintain? Do you
need/want to make a
ton of money?
Risk Tolerance?
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step 4: What is your
Positioning Statement?
Michelle Villalobos is a professional speaker, consultant and corporate trainer in “Personality Marketing” to help women turn their unique
passions, interests and talents into more sales, more job offers, more
promotions and more fun.
Positioning Statement ExerciseDeclare to the world!!
What will you be TOP OF MIND for?
WHAT do I DO?WHO do I do it FOR?
= YOU: The Brand
HOW am I UNIQUE?(WHERE do I do it?)
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Exercise: The 30-second
Positioning Statement
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step 5: DEPLOY your personal brand -
5 sub-steps...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
5.aOwn your name
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
“in 30-seconds or less”
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Start with a “baseline”
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Monitor
1
http://www.google.com/alerts
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Claim all profiles wherever you can...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
2
Put your name on everything you put onto the internet.
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Start with the easy stuff
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
5.b Look the part
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Having a personal brand means standing
out from the crowd.
“Professional” doesn’t have to mean “Boring.”
Your virtual images should ALL be aligned
with your brand.
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Email Signatures
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
5.c Put YOURSELF in the spotlight
Craftyour
“story”
Congressional Committee Transcript
Chairman: “...not another story; can you just give us the answer?”
Buffett: “I’m sorry, that’s just the way my mind works”
Volunteer for high profile projects, assignments & teams
5.d Create alliances, partnerships
& support systems
Who’s in YOUR ring? Who’s got your BACK?
Gather them close.
Who DOESN’T?Dump them.
Networking
Gather a personal “board of advisors”
Cheerleaders
5.e Build a WARM audience by communicating regularly,
authentically & non-promotionally
1
how Marie Forleo got me thinking...• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish
•82% more successful on/after 3rd contact
•“7 touches” average
•4 touches in 10 days (leads)*
•best is mix of contact methods
•show your face!!
* Duct Tape Marketing
you should know...1
All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
Relationship Models:
128
One-to-One
One-to-Many
All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
Ideal Model
CommunicateFeedback
Clients become
Community
Community “percolates” up to leadsOne-to-One
129
Attract
Capture
Communicate
Spread
WHO has to go in h
ere...
To end up down here?
WHO has to go in here...
To end up down here?
Map it out.
Who’s at the bottom of your funnel?
That’s your audience...
Referral Streams
Copyright 2008, Michelle E. Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
A good referral system• Educates referrers
• Motivates referrers
• Measures
• Builds in feedback for referrer
• Is easy for the referrer
• Gives back
139
www.constantcontact.com/index.jsp?pn=mivistaconsulting
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
what could you send out on a regular basis
that wouldn’t be spam?
141
Share your
expertise
Use Social Media
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. That's not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez."
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
What could you commit to doing to warm up your network – and
keep it warm over time?
149
Me: The Case Study
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1
Step I: Who ARE you really?
Step 2: What is your PURPOSE?
Step 3: What do you want your life to be like?
Step 4: Develop your Positioning Statement
Step 5: Deploy your personal brand
a. Own your nameb. Look the partc. Put yourself in the spotlightd. Create alliances & gather support e. Communicate regularly & non-promotionally
Recap
Interactive Exercises
Q&A - Live CoachingWho wants to get Googled right now?
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Napoleon Hill - Think And Grow Rich
1. Burning Desire2. Specialized Knowledge3. Goal Setting4. Decisive5. Focus on Continuos Improvement
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Question: Are you committed to building your
personal brand?
If you’re committed...
The Offer
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Or just Google me!
MichelleVillalobos.com